How essential is it to surround yourself with the right people on your entrepreneurial journey? Well, it's a question we're delving into in this powerful episode. Protecting your business journey is crucial, and the people you intentionally choose to interact with play a significant role.
Nothing worthwhile comes easy, and success definitely requires work, sacrifices, and an environment that spurs growth. Whether it's dealing with challenges or celebrating milestones, your circle influences your progress. We also talk about the importance of conducting an audit of your inner circle, ensuring it is composed of individuals who can push you towards your goals. Tune in for these invaluable insights and much more!
When you are ready to work with us, here are three ways.
1. EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
2. EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
3. EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
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Hi dogs, welcome to the EntremD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, dr I'mna. Hello, hello, hello. Welcome back to another episode of the EntremD podcast. Today, we are going to have a Come to Jesus meeting. That's what's going to be happening. The motivation behind this episode is I'm a student of entrepreneurship, as you probably know, and I have been watching entrepreneurs, whether these are people who are starting businesses or these are people who are running multi-eat figure businesses. There is a trap that I see people fall into, and I think it's just because they don't know. They don't know, and this is something that destroys businesses. If you don't understand this, it's something that will set you up. You will not enjoy the journey of entrepreneurship, you will not enjoy the progress that you've made, you will be crippled in so many ways and, chances are, you may not make it. Entrepreneurship is not easy. I'll describe it as many things. Policy is not one of them doable, absolutely, but not easy. You want to make sure, as much as possible, that the challenges you're facing are the normal challenges of entrepreneurship, as opposed to challenges that are avoidable. The challenges this concept I'm going to discuss create the challenges that are created because of it. They're not mandatory. These are challenges that are 100% avoidable. We're going to be talking about the seven kinds of people to avoid. These people will destroy your journey and they will destroy your business. You might say, wow, dr Una, this is a little dramatic, but this is the deal. Why do I speak English? I speak English because I grew up in a community of people who speak English. You cannot rise above your environment. You cannot. When I talk about environment, I don't necessarily mean a building or a location or something like that. It's the people who make up the environment. I want you to start thinking of yourself in a different way. You are somebody who's wearing a pretty white dress or white outfit. For the guys and the service who are listening, you have a white outfit on. If you have a white outfit on and you're walking among people who are working on a construction site or they're working at an oil base and they're drilling oil, you don't just go hug them because you have something white on. You're careful about your interactions because of the way you're dressed. As somebody who is an entrepreneur. I want you to think about yourself. Your business is this precious thing that is going to impact so many people. It's going to help so many people. It's going to create financial freedom for you and it's going to make life different for your family and all of that stuff. It is a precious thing. You are like that person who has a white outfit on and you're careful. You don't just sit anywhere, you don't just hug anybody. That is the way you are when it comes to relationships. You choose your relationships. You don't just let them happen to you. You play offense with this. You play defense with it as well. You're not just passive. Okay, think about your relationships. Think of like somebody who has a newborn. Maybe you're listening at your parents. You have a newborn. We don't just let anybody hug the newborn. We don't just let anybody come to the house after there's a newborn. I mean, there are people who maybe even allowed to come that you no longer allow, because now you have a newborn. You don't just take the newborn anywhere. You do that because that is a precious baby. Well, that is the same thing with your business. You don't just take it anywhere and expose it to anybody. You gotta guard it, and guarding. It means that there are certain people you allow in and there are other people that you keep out, and this is not a sentimental thing, okay. So, when it comes to relationships, your relationships are intentional. There are certain people you intentionally avoid and there are certain people who you intentionally insert yourself into their world. I will tell you one of the things I do when I want to adopt something new, I find a community of people, or I find a person who's been there, done that it has 10 t-shirts and I insert myself there. Why you will become like your environment. So, instead of letting that principle work against you, it is time to let that principle start working for you. This is gonna be one of the most important episodes of the OnTrendy podcast ever, because all the other things you're learning and acquiring and the wins you're creating, all of these things can be destroyed by the wrong environment. Okay, seven kinds of people and this is what I do okay. Number one is people who love to blame others. People who love to blame others. They do not take personal responsibility for their lives, and so the reason why these things are not working is because of my spouse, is because of my children, is because of my coach is because of everybody except me. The starting point of radical transformation is radical ownership. There may be things that these people you want to blame are doing, but at the end of the day, at the end of the day, you can make a decision that this is going to work. I am going to make this work. So how can I, in the midst of this circumstance, how can I, even if I didn't get this, how can I? You've heard me talk about this on the podcast before, where I signed up for a program that was a bad fit. There was no way it was going to work. The way the program was set up, you would have to use their materials to do your coaching, their materials to set up your programs, and all of that. And I already had the Honor Tram, the business school at the time. Right, I could have pitched a fit, I could have gone and I could have said, oh, it was a fraudulent charge on my account. I could have done all of these things, but one. It was my problem, right, because I didn't do the proper. I didn't do the proper vetting of what I signed up for, right, that's one. Number two I don't lose money on stuff, because this is a decision. I don't have to blame anybody. And I said you know what? I'm not going to use this program in the way that is intended, but I paid 10 grand for this and I'm going to make at least 10 acts on it. That attitude is what made it possible that in the first 30 days I had a 10X return on investment. I did, but what was the starting point for that radical ownership? I don't walk around blaming people. The reason why this is not working is because of this person. How does that help me? I don't have control over that person. I have control over me. So these things rub off. If you're around people who are blame, or as whine or as complain, or as they blame everybody, they take no responsibility. I am telling you it is only a matter of time You're going to adopt that. You wear white and you're hugging somebody with mud on them. The mud is going to get on you. So I've even gone for events, really great events, high value, high impact, all that and somebody will corner me and they're like I was just thinking about this. I think they should have done this better. They should have done that better. I mean, I don't like, and it's not about feedback. Right, there is feedback like oh my goodness, this was amazing, but you can add this, you can add that. You can add that. That's feedback. That's very different from taking something that was so good and just coloring it bad, like even the food wasn't what I thought it would be. We're higher level clients. They should treat us as certain players. Let me tell you what I do with people like that Arms length, arms length. Like that person started talking to me about that stuff and that's the last one-on-one conversation we've had, because I'm like that's a virus and I don't want it. Okay, I came here to network with people. I came here to put myself in a position where I can experience possibilities that I didn't know existed. I came here so I could learn. I came here so I can walk away with three things that I can go and start applying in my business. I don't have time for this. So in my world, I avoid blamers, whiners, complainers. I avoid them. This is one life, this is not the rehearsal. Okay, number one, number one, okay. And don't get me wrong, I'm not saying we should not do feedback. There's a difference between that and blaming and whining and complaining and all of that kind of stuff. So that's number one. Number two people who are ungrateful. And you might say but this is a business podcast. Why are we talking about gratitude? Because it is one of the things that will set you up to be in the most positive light ever. If you meet someone who is ungrateful, that is a person who, by default, is just negative, right, because nothing is working. There are people who stop to say, wow, right, and these people have helped you, and you're ungrateful Rather than be grateful. You turn around and you're like that person did nothing for me. They did this, but they didn't do that much, and all that stuff. I don't do ungrateful people. Gratitude puts you in the right frame of mind. Gratitude opens all these doors for possibilities. Gratitude people love grateful people, and so if you are someone who constantly shows gratitude for what people do for you, you will open door after door after door after door. Nobody likes ungrateful people, and so that is not a trait I want to pick up from anybody. I want to be grateful for my clients. I want to be grateful for people who refer people to me. I want to be grateful to you. You listen to the podcast. You notice how many times I tell you how much I appreciate it. People who send me DMs and all of that stuff. I'm like thank you so much for sharing your story with me. They don't have to do any of that. But the more grateful you are, the more positive you'll be. The more opportunities you attract into your life, the more grateful people you attract. I want to be around grateful people. I don't want anybody's ingratitude to rub off on me when I know some people who are addicted to ingratitude. I avoid people like that. I don't want it. Number three people who are unwilling to pay the price. Now again, I'm telling you from my lens. You could adapt this for what works for you, but I attend my ninth birthday party a lot. I know this is one life. I'm trying to go somewhere. I want to die empty, meaning I used up all of my potentials and giftings and all of that to serve my generation. That's what I want to do. Because that's what I want to do, I make sure that I'm building relationships with people like that. Now, somebody who is like that, one of the things you come to terms with is the dream costs what it costs. I've met people who are like oh, I don't read books, I don't have time for that. Those are not people in my inner circle. The people in my inner circle are the people that are like I read a book a week. They're not, because leaders are readers. The end, that's it, it's done, that's it. I want to be a leader. I'm not hanging around with people who are not readers. The people I hang out with are people who invest in that. They literally have a budget for coaching, personal development, all of those things, some of them as high as 100,000. Some of them over 100,000 per year, because we know that. I know I am like Play-Doh. I don't have everything I need to become all I need to be, but I need to invest in myself to get there. If I'm like, okay, I have this skill set that is missing, I don't go around like, oh, I suck, I don't have this. I'm like how do I acquire this skill set? What do I need to do? Where do I need to be? Okay, who do I need to be? Listening to, right, and I'm willing to pay the price to become who I need to be. And so, for the person who is not willing to do that, I don't want to be like that person, so I avoid that person. There is work required. Listen, if you're going to be an entrepreneur, you're going to be a successful entrepreneur. There are things that are required. Your evolution is required, selling is required, asking is required, building a brand is required. Understanding money is required Get it over my drama so you can charge your properties required. Leading a team is required. And so if you say, well, I want to build this, but I just want to do it this way. This is not Burger King. You can't have it your way. There are timeless principles required for business to work. And so if you are stuck and you're like I only want to do it this way, I only want to do this, then we're not doing inner circle here. It's not happening. It's not happening because I don't want that to rub off on me. I don't Okay. So, people who are not willing to pay the price you're trying to go somewhere, you're paying the price for it, and then your inner circle is full of people who aren't. It's only a matter of time. You cannot rise above your environment. Okay, number four people who can't see their progress. Now, this is really sad. You would have heard me say on the podcast that the undisciplined mind is an idiot, right, because it will convince you nothing is working. It will make you sad, it will make you depressed. Everybody sees where you're going and they're excited for you. You can't see it. Because of that, you start sabotaging, you start doing all of those things. A lot of that comes from not being able to see how far you've come. The undisciplined mind will never offer up to you that you're doing well. It will always show you somebody doing better than you or something you should have done or somewhere you should have been, and all of those kinds of things. It amazes me and I'm not saying this about people, because this is about people in general but you'll see somebody who maybe they started working on their business six months ago brand new entrepreneur, and in six months they've registered the business, they started serving clients, they brought in $40,000 in revenue and all this stuff, and they're whining that nothing is working. Or you see the person who's having a really rough year, but they're at $2 million and last year they did $1.5 million. So in the midst of the challenge they're moving forward, but they're stuck on the challenge. They can't see the fact that, wow, even in the midst of this challenge. I'm moving forward. I'm doing better than I did last year, or maybe I'm even doing the same. But with this challenge, I should have done a lot worse, but they can't see it. So, because they can't see it, they're stuck in negativity. They're stuck in well, I don't even know if I should continue doing what I'm doing because it's not working. I don't have people like that in my inner circle. I need all the positivity, I need all the enthusiasm, I need all the momentum I can get. Now, don't misunderstand me. Of course, people have days when they do. I'm talking about people who this is their habit, this is their lifestyle. I don't have people like that in my inner circle. I can't. I mean, it's too much energy, too much energy. I can't. Now, if you're having a moment, it will be an honor for me to help you out of that moment. Someone in my inner circle having that moment, because that's why we're there. We're there for the trials and the triumphs. But this is you every day. We're not doing that. You and I are not doing that. We're not going to do that because that's going to rub off on me and I can't have that. I'm trying to move forward. I'm trying to fulfill this destiny. I'm trying to fulfill my calling. I'm not doing that. Okay, so that's number four. They don't see the progress. They don't see anything. All they see is what isn't working and what should be. No, not at all. I need people to be in the midst of the challenge and they can see, in the midst of what people will call a problem, and then can see we're still moving forward, we're still advanced, we're still going to get this done. This is still going to happen. That's what I need, like, oh my goodness, look at how far we've come, not to sit down and settle there, but to go, like to acknowledge it and say, wow, if we could do all of this, I wonder what we can do next. Right, see how the energy of that is just different. Okay, number five People who are addicted to confusion. Okay, people who are addicted to confusion, which means they just love being in indecision. Every time you see them, they're still, they're still. Well, I don't, I don't know what name to call, to call my company. I don't know if, of these five people, if this is the person that I should hire. I don't know what my next critical hire is. I don't know which building I should buy, I don't know. And it's the same thing over and over and over. And they've researched for six months and they're still there in the same spot. And every time they talk about the same thing over and over and over and over. It is an addiction to confusion, and one of the things that successful businesses love is speed. Now, that doesn't mean we just go around making decisions without doing the research. But you do enough research to make an educated decision. You're not going to know. I mean, think about it. You're listening and you're married right. You made your best decision, like. You did your research, you analyzed it and you made your best decision. Did you know? Are you like? I'm definite this. I mean like no, but you make your decision. Then you make the decision right, right. And so when you have to make a decision, what is the information I need for this decision? Go after the information. Once you get the information, make your best decision and move on. And if it's a mistake, like you, either win or you learn. But if you have this person every time, they're just going in circles. I don't know if I should do this. I'm like I'm going to figure out this and I talk to this person and I read this book and I did this podcast and they've been doing that for three months. My goodness, tiring, and it's a habit. It's such a bad habit. It's an addiction, an addiction to confusion. Right, you want your world filled with people who are decisive. You see them taking the risk, you see them doing that. That's the habit you want. Okay, number six people who are not committed to their results. They're not committed to their results, so they set the goal but they're not doing what the goal requires. You set a goal. They require a number of things. It will require you to evolve to become the kind of person who pulls that off. It will require you to take the action required to pull that off. It will require that At baseline, it will require those two things. And so when people talk about their goals and talk about their commitment, it's not about what they say. It's about the price they're paying to become the version of themselves that can accomplish that. It's uncomfortable if they are messy, if they are, that they're taking to pull it off. The ability to weather storms and continue going, the ability to weather difficulty and continue going. That's the proof of commitment, and if it's not there, you're not in my inner circle because I'm not playing. This is one life, this is not the rehearsal. Entrepreneurship is serious. This is not a hobby. I'm trying to disrupt the whole industry. I'm trying to serve my community. I'm trying to solve big problems and so if you're not committed, I mean we can still be friends and we can do all of that stuff. But inner circle, no, no, no, most of my time with you, no, I don't want that to rub off on me. I don't want to treat my life like a hobby. I don't want to treat my life like it doesn't matter. I don't want to treat what I think my life's assignment is like it doesn't matter because it does. Okay. Number seven people who don't understand the long game. Oh, I tried that for a month. It didn't work. No, ma'am, no sir, no, sir. There is nothing great that happens that way. Oh, I did the one post on social media. This didn't happen. Oh, I hired the person. It wasn't the, it was the wrong person. So I had to de-hire them and so so, yeah, that's not working. I'm not going to go there again. No, we're here until that is my timeline, until that's it. It's not about 30 days, it's not about 60 days Now. We're going to try to accomplish things in shorter times. Of course we are, but if I don't hit it, is that going to make me stop? No, there's so many goals I set that don't happen in the timeline that I would like, and I'm like huh, I guess we'll go for the next round Playing the long game. We're playing until the point of the game is to keep playing the game, like with real curiosity, like if I chase this down, if I play my part, if I do my part, what kind of impact could I have in the world? What kind of business could I be? What kind of inspiration could I be in my, my generation? How many people could I help? What kind of freedom could I create from? What kind of legacy can I create from my family? What kind of stepping stone will I be for my children? I'm not here to play. So not accomplishing something in 30 days, 60 days, 90 days a year, that's not going to stop me, and in my inner circle I fill it with people just like that. And so I took the time to explain all of this and tell you the why behind it, because I need you to understand. Your business is precious. Your goals are precious. Your vision is precious. Your purpose, your calling your destiny, whatever you want to call it. It is precious and you cannot just keep exposing it to people who are going to corrupt it, who are going to get you to quit, who are going to make your put you in a position where your vision is never going to become a reality. You cannot let your relationships happen to you. You choose, you intentionally avoid and you intentionally insert yourself into certain circles. Okay, so we're talking inner circle now. So when I see people who display this, it doesn't mean I don't talk to them. It doesn't mean I'm not nice to them. It doesn't mean I don't serve them. It doesn't mean any of that. But you see, I'm not spending most of my time with you. I am not sharing my deepest vision with you. I'm not talking to you about my goals at all. We're not talking about that. It's not happening. I have a curated inner circle. I have curated communities where I'm like these are the people who are the opposite of this. Those are the people in that Before here you're a part of a community, say, you're even part of the Entry MD Business School. You start curating when you start identifying these things. Don't buy into them. They're bad habits. You see what I'm saying? They're bad habits, and so this is something I do, and I think it's one of the things that's really, really helped me to continue to stay in momentum and continue to grow. Every single year, I'm very, very, very, very careful about the people I bring super close to me. Because of this, because of this, I'm very careful. I listen for the traits and stuff like that. I'm like okay, I don't want to spend most of my time. You are going to encounter these seven people. In fact, there are times where you are these seven people, and so it's not about elimination. It's about reducing the proximity of said people to you and the amount of times you're exposed to it. So this is one of these where I would really like to have a conversation around this. So send me a DM, send me a PM. You can look in the show notes. You see all my social media profiles there and let me know how this stuck out to you. And it's not about. It's about you thinking like auditing your inner circle and saying which of these people do I have in here? Who is somebody I should intentionally put in there. You're here and you're an entrepreneur and you want to thrive as a physician entrepreneur. I mean, the EntremD Business School is a perfect circle like that you can forcefully insert yourself into because you're like I want to become like that. I want to become like that, I want this to be my default. Okay, all right. So this is what I got. Send me a DM. Let me know how I helped you. Share this with another entrepreneur, because it will save entrepreneurs, and I'll see you on the next episode of the EntremD Podcast. Hey, if you love listening to the EntremD Podcast, I want to invite you to join EntremD OnDemand. It is my signature subscription program that gives you access to a library of business courses designed to help you do one thing as a physician entrepreneur, and that is to thrive. Just head out to EntremDcom forward slash on demand and I love to have you join us. See you on the inside.