The Two Things Stopping You From Making Your Business Goals a Reality

Five years ago, I made the daring decision to not just be a doctor but an entrepreneur. It was a strange, thrilling journey - stepping out of the confines of the hospital and into the vast, unpredictable world of business. Today, I am not just a physician but a successful entrepreneur, helping other doctors seize the realm of business, and I want to share that journey with you.

Embracing entrepreneurship in the field of medicine wasn't easy. It started with a yearning for something more - a desire for change. I wanted to diversify - to be a practice CEO, a speaker, a book author, even a consultant. However, I barely had the skills to do any of these. So, I invested in a speaker's program, a scary but necessary step. Over time, I found my niche, helping physicians like myself navigate the challenging waters of entrepreneurship. My commitment to this cause led to the birth of Entremd, a coaching and consulting platform designed specifically for physicians.

Now, Entremd is one of Inc's 5000 fastest-growing privately held companies in the United States. We've coached over 300 doctors and impacted thousands of lives through life-changing workshops. We have two best-selling books under our belt and a seven-figure practice and education business. This success didn't come easy. It required hard work, an open mind, and a commitment to evolution. Most importantly, it meant doing the work, getting out of my comfort zone, and interacting with the marketplace. I realized that without evolution and hard work, success is elusive. 

Additional Resources:

• Learn more about my 12-month program. 
• Interested in 1-on-1 coaching? Apply here.
• Grab a copy of the "The 7-Figure Physician CEO" book. 

When you are ready to work with us, here are three ways:

•  The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here. 
• EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
• EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

Transcript

Embracing Entrepreneurship in Medicine

Speaker 1 0:03

Hi docs , welcome to the Entremd podcast , where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms . I'm your host , dr Ibnah . Oh , hello . Hello , my friend . Welcome back to another episode of the Entremd podcast . Today's going to be a lot of fun , because I'm kind of in my feelings a little bit . At the time of this recording . It's September 2023 . And on September the 28th , we'll be celebrating five years of Entremd , and when I stopped to think about all the things have happened over the last five years , it really is mind blowing , it's humbling , it's shocking and it's also putting me in a position where I'm like , wow , if I could say yes to something that looked like an impossible dream and I could find myself here , then what could happen if I make yes saying yes a habit and to a certain extent , I have but when I look at the cumulative effect of it , it's a lot . And if I can take you back , I still remember I picked that day as our first day . Really , it was a journey , right ? So you've heard me talk about 2016 being the time when it dawned on me that if my only skill is doctoring , that I'd be out of luck . And that's when I started pursuing my reinvention , or retooling myself and acquiring other skills and being able to do other things and make money in other ways . I still remember where I was in my home office and I thought about it . I'm like , okay , well , the first thing I thought of is , well , I could be the CEO of my practice , as opposed to lead pediatrician in my practice , and that's different . That's a skill set . That's all around building a business entity , building team , getting things done through people , being able to lead a very profitable practice even if I'm not seeing patients , and all of those things . I was like I guess that's the thing . And I'm like , okay , people make money . Speaking , I'm a super shy , socially awkward , introvert , introvert , but people make money doing that . And I thought of writing books , I thought of consulting . I'm like I've started this practice . It's really successful . It's a pediatric practice , mostly Medicaid , still a seven figure practice . I'm like so if the skills work here , they really work everywhere . And so I'm thinking about all those things and the thing is , at that point I couldn't do any of those things and I couldn't actually see myself do . I couldn't see myself dominating on stage or being this consultant . I didn't even know what a coach was , so I didn't say coach , I said consultant . I couldn't see those things . The CEO of my practice ? I could kind of see that , but everything else was like totally , totally out of reach in my mind . And I'm so grateful that I decided , you know , even though I can't see it , even though I don't know how I'm going to go for it , I'm going to start and I was committed to figuring it out . And it was almost a year later that I found this speaker's program . And I didn't know anything about coaching . I didn't know . I didn't know you could be in a program and get an education that way . And I signed up for that . You've heard me tell the story many times . And I paid the $43,000 for it and my husband and I still talk about it until this day like that's the best 43 grand we ever spent . And I spent that not knowing . I knew I would evolve , I knew I would do the work , but I couldn't actually tell you how I would make a return on my investment because I was a doc who saw patients in my private practice . It's a little easier to see that stuff now , but I couldn't see . Ointremd was not even remotely a figment of my imagination . I mean , the first things I did was I did some courses , like over the summer , for teenagers . I called it the Virtual Leadership Academy and I would teach them personal development things , mindset hacks , habit hacks and things like that . It was so rewarding . I mean I had teenagers , parents come and , oh my goodness , you've given me a brand new child , and things like that . So I did that . But I was like I don't want this to be my thing , like I couldn't give my life to this , and I said , well , I'll help entrepreneurs , because it's really close . I love helping people become the best version of themselves and entrepreneurship is one thing that will force the best version of yourself out of you if you let it . And so I did that and noticed I wasn't making that much of a . I didn't have the traction that I wanted . You can scratch that all the stumble , stumble , stumble . I wasn't having the traction that I wanted . And the reason for that in my mind , when I had conversations with people is the people who were physicians were like , clearly , you're not talking to us , you're talking to the other entrepreneurs . We're physicians , we don't do things like that . And then everybody was a non-physician is well , clearly you're not talking to me because you have access to capital . You won't understand what we're going through and all of these things . And so I was just like okay , I got picked and I said for the non-physicians , they have a lot of stuff out there . They're a lot of programs , they're a lot of schools . They get it more than we do , but for us we're just in this awkward place . We think entrepreneurship is of the devil , but it really is our ticket out of the mess that we find ourselves in . And I said , yeah , I can give my life for that , like I can do that for the . I can take ownership of the physician community and do that . And so literally that's when we're like okay , and I started helping physicians with their businesses , some coaches , some in private practice , like in a one-on-one capacity , when I say some people is one or two . But I wanted to share the vision of what we're going to do . And I had this event event . I had six doctors at this event , okay , and three medical students . And at the event it was our first event . That's when we formed on TramD , that's when we coined the name entrepreneurial MD and I remember they paid 30 bucks each , which was just to cover their meal , and I paid for the students . So I doubt we broke it . Well , no , we broke even . We broke even at least . And then , yeah , and then I shared the vision of this is why we need to embrace entrepreneurship and this is why it's happening in the healthcare space . And I still remember , I still remember the docs who came , and that was our very first meeting was September 28th 2018 .

The Growth and Achievements of Entremde

Speaker 1 6:49

And so I stopped today to kind of think about it , like what are some of the things that have happened ? And I share this , to kind of give you a space to kind of dream , to If I said yes to the things that are in front of me , even though they look scary , even if I don't fully know how , what could happen . Right , because the things that I'm going to talk about here , they're not things that I had even fully dreamt of . Like when I started , I was just like I know I have to do this . I know I have to do this , and so , in the course of these five years , we have directly coached over 300 doctors , whether that's through the Entremde Business School or one-on-one coaching or the programs that were precursors to the Entremde Business School , because we had two programs that were precursors , and it's over 300 doctors I think we're closer to 400 , but it's over 300 doctors . Does it include our workshops , our workshops ? At this point we've put over 5,000 people through them and if you've attended any of our workshops , our workshops are not . They're not fluffy , they're not things we just put on so we can run a sales pitch . They're like high value , really high value . It would change your life if you implement them type of workshops . And to think that we've supported that many people is kind of wild . We had two best selling books the Entremde Method Book If you haven't got it , you definitely want to grab a copy the Entremde Method Book and Made for More , which is a collaboration book which we did with some of the doctors from the Entremde Business School , and both of them are best selling books and sold thousands and thousands of copies . We have a podcast this one you're listening to . It's Cross 550,000 Downloads , which is so wild if you think about it . The podcast will be four years old in a few months and so it's just wild to see what has happened . Built up my private practice and I wanted to set an example , like you can build a practice as a business entity that has the capability of working without you , and so I went on a sabbatical as an experiment , amongst other things , and it's grown without me there . You know , like Entremde , I fought for it to grow . One of the reasons is because I feel like I have an assignment to the physician community and there are a million physicians and so I really have to get the word out there and do the work , and so I feel a responsibility to do that . I also feel like I have the opportunity to be an example of what is possible to the physicians , and so to build a seven figure practice and build a seven figure education business is kind of like either way , we can do this right . Either way , it doesn't mean anybody has to build . What I've built is just to say , well , it's possible , it's possible . That's not a ceiling . You can't say physicians can't do that , it's possible . And so we have this , we have EntremD , and EntremD is a company . The EntremD Business School is an institution that is really disrupting the space for physicians , showing them what is possible , and it's so amazing the doctors we've gotten the privilege of working with over the years and to see them across the six-figure mark , seven-figure mark , eight-figure , seven-figure mark , multiple seven-figure mark . I said eight and I'm waiting because we're going to do that too to see a place that is so positive , like I am convinced is the most positive place on Facebook , like really . And to see doctors in a time when people are so terrified they're terminating stuff . But these I mean these docs have been building brands , building business skills , building networks , collaborations all of these things creating wealth , even as employed physicians , and so when they tell them you're terminated , they come back and say I got terminated today and the crowd goes whoopee now you can go do whatever it is you really want to do and they're celebrated and things like that , and they go on to kill it . It's a really great place , a place where doctors can dream and nobody shames them for their dreams and this will call you out if there's stuff to be done . That's not happening and things like that . But it's a really great place . And to think that we've built that , that is so humbling and so wild . And more recently we made the Inc 5000 list of fastest growing privately held companies in the United States . We were number 315 , which to think that on TramD , fastest growing and United States will be in the same sentence is like nuts . It's like absolutely nuts . And so when I think about all those things , and wow , if I didn't say yes all the way back then , if I didn't explore in 2016 , if I didn't say yes to my development in 2018 , if I didn't say okay , I'll hold the meeting with the six doctors and the three medical students , we wouldn't be here , like there's no way I could have predicted this is the way it would look .

Evolution and Hard Work Importance

Speaker 1 12:13

And the reason why , cheryl of this is I want you to think right now , in this moment what have you not decided to say yes to just yet ? Maybe you're afraid I was . Maybe you don't feel like you're the kind of person who can pull that off . I understand that . That was me . Maybe you feel like you've tried some things before and they didn't work . I get that , but I want to invite you to be curious and go wait a minute . But what if this worked right ? There's all this . What if it doesn't work ? What if this ? What if I lose my money ? Blah , blah , blah , blah , blah . But what if it works ? I mean , this is one life , this is not the rehearsal . And who wants to live in regret like I could have tried then . I'm 90 now , so I can't . I want to invite you to say , yes , that is the place where magical things happen , right , and I don't want to just tell you oh , say yes , go for it . I want to kind of give you a two-step formula that I've used and I want you to , well , maybe three-step , well , two-step formula , and it's two things really . The first is a commitment to your evolution , right , like the version of you that exists right now is probably not the version of you that'll pull that off . However , you're gonna become that version , and that's not something that's gonna happen accidentally . You're gonna intentionally do the work to become that person . And what does that mean ? That means that if you decide , well , I'm going to build a seven-figure company or I'm going to build a multiple seven or eight-figure company , your mindset is gonna need to go there right , like you're going to start adopting the identity of the kind of person who does that . You're gonna need to start adopting that . You may not have the habits that support that , whether that is personal habits , like reading and listening to podcasts and curating your inner circle , and like those kind of habits , or work habits like selling , you know , maybe , or leading a team or whatever you may go . I don't do stuff like that . But because you decided I want to take on this identity as this kind of person who gets these kind of results , then you're gonna adopt those habits , because now that's the kind of person you are and that's what you do , right , and so it's a commitment to evolution . I did this post on Facebook where it's like you're more like a play-doh than you are like a rock , like you are who you are right now . Great , but you're not stuck , you're not static , you're dynamic . You can become the next iteration , the next version . I mean , if an iPhone can do it and go from iPhone one to iPhone two , the iPhone three , what if we had a major upgrade every year ? What if we had a major upgrade every 90 days ? And that's kind of what I started working on , where Every 90 days I wanted to have experienced an upgrade , and so the results I get are different and all of those things and so . So Evolution , like you cannot , I mean you can , but I recommend you don't Fight to stay who you are like . This is just me . Like why , why , why would you fight for that ? You want different results . You got to let go of what you've always done or how you've always thought , or all of those things . Evolution is the name of the game , right ? And ? And for me , I am committed to evolving till the day I leave this planet . I'm gonna become more and more and more of who I have the capacity to be right , and so that's the first thing and the second thing you know . So you know your mindset , work , all of those things will fall under evolution . But the second thing is really doing the work , and I talk about this . A lot motivation is not required . You don't have to feel a certain way . You don't have to be in a position where you can do it perfectly . You don't . You don't have to feel like it . There is work required , your willingness to do the work required right . So people , there are people who walk up to me and they're like I'm an entrepreneur , but I don't really want to do the selling thing , I don't do the marketing thing . I just want to get a team and I'm like you don't know , you have refused to Interact with a marketplace , so you don't even know what your marketing company can say . Then they can't figure that out for you . And , of course you can work with the marketing company , but you can't abdicate marketing . It doesn't work that way . Right , you have this big revenue goal , but you don't want to do the selling work . And I'm like , and I just want to funnel . I'm like the people with funnels are selling like they sell like the funnel is not the magic cure . If it was , they won't be selling . They're selling too . So there's work that needs to be done . Maybe you've hired somebody before . They burnt you badly and you're like that's it , I'm gonna do everything myself . Well , you're just gonna have to stay small . If you will not do the work becoming really good at hiring I'm really good at de-hiring , I'm really good at building company culture and good at leading your people You're gonna be by yourself . And one is too small a number for greatness , and so you're just saying I don't ever want to be great . That like , fine , I just stay where I am right . And so the work has to be done . The work has to be done and when you think about there is this is it's very , it's very subtle , meaning that you can miss it , but it's very aggressive in the sense that it's everywhere and it's in your face . And it's this narrative that entrepreneurship , when done right , is nice and smooth and you don't really have to work , like people tell me . I just need to stop working this job because I want to . I want to Do a business and just all my time when work , when I want , and I'm like you need to keep your job Because that's not . Though I don't know who told you that . That's not the way entrepreneurship works . Is it rewarding a thousand percent ? Is it hard work , 3,000 percent ? Right ? And so if you so it's the whole . Sit on the beach , set demargarita , like it's just ooh , la la , that's my entrepreneurship . But I tell the doctors in the alternative business school that entrepreneurship is more , a lot more Like a construction site , and in the construction site people have the dirty clothes on . It's really dusty , it's noisy , it's in chaotic and all of those kind of things there . Delays all these things . That's that's construction . Now , you're gonna end up with a really pretty building , but you're gonna go through construction to get there , and if you have that attitude , then you're not confused that you need to work like you don't come dressed for the wrong way . Okay , you come for the construction site , you do what is required right . And now , of course , there are ways to make it easier , but there's no way to eliminate the hard work , right , like the hard work is a hard work and it just flat out needs to be done . And so If you'll be committed to evolving and committed to doing the work , then what's gonna end up happening is you're gonna get blown away by the results . Right , evolution , work , results , mind-blowing results , and that you know for everyone listening . This is my , this is my wish for you , this is my hope for you . I can't wait to celebrate when you do this . But if you decide to do you the evolution , and you decide to do the work , and you look , five years from now , you're going to be blown away . Now , it's not going to take five years for you to be blown away . I've been blown away for a long time , but you will be surprised . And to think that we're just hitting five years , like what is about to happen over the next five , I cannot even imagine . You know I'll try , but I don't think I'll hit it . I don't think I'll know for sure , you know . So those are the two things you want to do , right , and part of your commitment is the commitment to do it , to doing it . The other commitment is really the commitment to investing in yourself . Now I will say this if you're like I got this doctor and I know exactly what to do , then I'll just say you can hit the fast forward 30 second theme for a little bit . But there are many of you like you're committed , you want to get this done , you're committed to the results , you're terrified of investing in yourself . And I would say to you that if you're like I want to do this , but I know I need the mentorship OK , I've been listening to the podcast for a long time and I know the things and I know they'll work and I've tried it here and there , but I haven't been able to do it consistently and all of that . And you're like man . I've thought about the on-trendy business school . I've seen my friends go into the school and I've watched their lives like completely transform . I want to invite you and say , hey , maybe this is the day . Ok , you're in the same spot where it was five years ago when I had the opportunity to invest in , you know , the $43,000 speaker program , and I understand that feeling and I understand the what . If I understand this is crazy . I'm like I have never done anything like this before , but I am so grateful that for some reason , I said yes that day and I want to invite you to say yes to yourself too . Even if you're unsure , I want you to just go fill out an application . When you fill out an application , so on the keto probably , you get on the phone with you and look through your business and all of that stuff and if it is not the right next step , we will tell you right . If it is , we would love to welcome you and introduce you to your new community . We call it the EBS Commonwealth . It's just a group of rock star physician entrepreneurs who are killing it and it is such a great group and we will get to be . You know calls every week , live sessions , and we'll get to be in the same Facebook group and you'll get to share your wins . You get to ask questions , ask how you can apply things . You get to watch other people do crazy things and they'll be your inspiration and your daily motivation . If you will do that , ok , so it's ontrendycom forward slash business . That's ontrendycom forward slash business and start the clock . You know what I mean . Like start the clock , and I would love to see what you would be saying and EBS , in the ontrendy business school , we live 90 days at a time , and so what that means is , every 90 days you can look back and go , whoa , look , what happened . It's going to be so wild that could that could totally be your story . I start the clock , ok , and whether you joined the school or not , I mean as much as you can with what you know . Start your evolution , start doing the work so that you can create results that will blow your mind . I can't wait to celebrate every single one of them .

Share and Thrive

Speaker 1 22:43

What I would love for you to do is share this episode with another doctor in your life . Tell them oh , my goodness right , what could happen to us in five years ? And you never know whose life you change by doing that . So share it . You share it on your social media tag , us hashtag on the internet , and if you're interested in the ontrendy podcast , I'd love to go . Reshare your stuff . Shout you out and I will see you , my friend , on the next episode of the ontrendy podcast . Hey , if you love listening to the ontrendy podcast , I want to invite you to join ontrendy on demand . It is my signature subscription program that gives you access to a library of business courses designed to help you do one thing as a physician entrepreneur , and that is to thrive . Follow on demand and I'd love to have you join us . See you on the inside .