The EntreMD Podcast

The Secret to Shattering Self-Imposed Glass Ceilings as a Physician Entrepreneur

• Dr. Una • Episode 439

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0:00 | 21:53

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There are no limits to success. 

There are only self-imposed glass ceilings. 

Are you ready to shatter and overcome them?

You’re in the right place! 

Today, I will share some stories of million-dollar physician entrepreneurs who have broken through these glass ceilings and explain how you can do the same. 

Tune in. 


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Key Takeaways: 

  • 00:00 Intro
  • 02:30 My philosophy
  • 07:08 Sharing some big wins
  • 15:26 Why am I telling you this?
  • 17:49 Final thoughts and outro

Additional Resources:


When you are ready to work with us, here are three ways:

  •  The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here. 
  • EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
  • EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

Embrace Entrepreneurship

Speaker 1

If you want to build an asset , you can build an asset . If you want to build a great team , you can build a team . If you want to set the stage so you can work two days a week without sacrificing profits , without sacrificing revenue , you can choose to do that and you can do that . Whatever that is , I am trying to tell you that it's time to get your hopes up . It's time to dream again . It's time to own that vision , whatever it is that is tugging at your heart . It's time to own it and say , okay , I'm ready to do it . Hi dogs , welcome to the EntreMD podcast , where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms . I'm your host , dr Una . Medicine on your terms . I'm your host , dr Imna .

Speaker 1

One of the best things that will happen in your business is that your business will succeed . One of the most challenging things that will happen in your business is that your business will succeed . When I think about it , amongst you know physician business owners , entrepreneurs , you know sometimes we think well , I just want to take my business to six figures , or I just want to take my business to a point where it replaces my physician's salary . Or I want to take my business to seven figures , multiple seven figures , all of that . But the thing is , once we hit what it is that we wanted to hit , sometimes there's this boredom that creeps in because you're like , okay , then what ? Do I ? Just sit around and do nothing and not continue to advance , and stuff like that . And sometimes it makes us stall , it makes us sabotage , it makes us go backwards , it makes us get so barred with our business that we follow some shiny object , some distraction , and actually almost destroy the business that's taken us so long to create and to build up to its level . And today I want to paint a picture of the kinds of things that are possible . There are bigger things that are out there and I just want you to have that picture in front of you , because if you are a visionary , if you are a serial entrepreneur , if you're someone who wants to disrupt an industry , if you're someone who wants to change the narrative for a particular group of people , chances are that drive to keep going is going to be there and you kind of want to know which way to go . So I'm just going to throw some stories in front of you because I want you to see this and I want you to honor who you are and get ready to shatter some more glass ceilings . So I'm going to start off by talking a little bit about my philosophy as someone who supports physician entrepreneurs . So you've heard my story . So you know that I started off as a super shy , socially awkward , introverted , introvert and a very private person , and I still am a very private person , like left to me .

Speaker 1

I will not talk about the inner workings of my business . I will not talk about my results . I definitely will not talk about any revenue numbers . I wouldn't talk about any of that . However , there is a reason I talk about it . There is a reason why I would come out and say you know , we crossed a million in revenue . We cost 2 million in revenue . I'm leading multiple seven-figure businesses . There's a reason why I'll say well , we hit the Inc 5000 list of fastest growing companies in the United States two years in a row

Physician Entrepreneurship and Dream Fulfillment

Speaker 1

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Speaker 1

There's a reason why I would share that , and the reason why I share that is I understand that in my role as somebody who supports physician entrepreneurs , I get to teach the mindset , I get to teach the strategy . I get to coach the people through it , I get to give them the gift of accountability . But I also hold up almost like a vision board in front of the people to say this is what is possible , you can and you know , especially because I'm female , I am a person of color because I have four children , because I trained , you know , I'm an IMG or FMG . I trained in another country , I trained in Nigeria and all of these things and I'm saying , okay , guys , and I'm peds , where people say , oh , peds is the lowest paying specialty , and people are like I am a lowly pediatrician , which I would never describe myself that way . And if you're a pediatrician , go peds . Please never describe yourself that way .

Speaker 1

Entrepreneurship is a great equalizer . Okay , so we don't , we don't have to identify with that at all . Okay . So then to say , and yes , you can build a six figure , seven figure , multiple , seven figure business . Yes , you can build a practice as an asset that can work without you . And to say , yes , you can own your dreams of what you feel like . Your calling is like what I do with EntreeMD . That is my calling . It is my calling to help physicians build profitable seven and multiple seven figure businesses so they have the freedom to live life and practice medicine on their terms , like you can do this .

Speaker 1

You want to homeschool your kids ? You can homeschool your kids . Why am I doing all of that ? Because the vision board . So if you want that , you can say oh my goodness , I want that and apparently people can do that and I want to do that too . Right . So that is the reason why I share all of that . That's the reason why I give all that information . I want you to know what is possible . I want you to know that you can rise above the system . I want you to understand that you can leverage entrepreneurship .

Speaker 1

Entrepreneurship is a tool . It is a gift . It is a system that you can use to create your own pathway , create your own autonomy , create your own way out of burnout , create your own financial freedom . Create your own pathway , create your own autonomy , create your own way out of burnouts , create your own financial freedom , create your own pay scale . Like they can pay anybody whatever they want to pay up . You can choose what you want to earn right , and I want to show you that you can do this . Show you that you can be a serial entrepreneur , if that's the thing you've been thinking about . It doesn't make you crazy . You're not crazy . There's absolutely nothing wrong with you . You can do that if that's what you want to do . You are not a one trick pony . You are not like I'm a physician , that's all I am . No , no , you can stack whatever skill , whatever expertise you want to stack on top of it and , in addition to all of this , you can live your dream life , whatever that is to you .

Speaker 1

For me , a huge part of my dream is I want to homeschool my kids . That's what I wanted to do . I want to be available to transfer all of the wisdom , the insight and all of these things have made me who . I am into them , and I don't want them to do it as adults . I want them to do it as kids , right and so that I would have given them such a powerful starting point and then they can do whatever is authentic to them and whatever they want to do with it .

Physician Entrepreneurship Success Stories

Speaker 1

I've been talking about this in EntreeMD for the last six years . I've been talking about this in the EntreeMD Business School for the last four years Like we just clocked four years a few months ago and I have been talking about this in the tier of the EntreeMD Business School called scale , and this is for physicians who are doing a million or over in revenue and still interested in hyper growth and want to build companies that are team-led , that can work without them . So I've been doing this and something happened on the last call with EBS SCALE that made me go like my goodness , like now I get to watch this playing out , okay , so I'm going to give you a couple of these stories Now , before we start . Whatever strategy or whatever it is that we need to do , people would share their wins and , as they shared their wins , I was like this is my dream , Like the things I've been talking about are now reality , not just not in my life , not in my business , but in the lives and the businesses of others . So this is just a regular Thursday . We have our sessions on Thursday and they're sharing their wins and I want you to listen to this . Okay , all right .

Speaker 1

So , first of all , a doc comes up and she says that she's been in practice for a little over three years at this point and she has had a new doctor that is starting in her practice and you might go like , okay , new doctor , whatever , but I need you to understand this . There are many people who go years and years and years a decade . They don't hire another physician because they can't find the physician . They feel they can't afford the physician . There's so much mind drama against another physician's salary and she's three years in practice and so she's like she has a part-time doctor , she has a part-time nurse practitioner and now she's bringing on a full-time doc . So she comes to share her win and she's like the full-time doc is here filling up his schedule . You know , team is working great with him . He's having a great experience . The onboarding is going really well . This is just amazing . And I'm looking at her and she's built her systems , her processes , she's bringing in the team and this is like a well-oiled machine and when she needs to step away from the practice for a week , two weeks or whatever , it runs so smoothly without her . It's like so fantastic , three years in practice , three years . And then at the same time she's like can we sign the contract ? We're switching EHRs and we're getting a new EHR . We've signed the contract with them . We have a new location because of the expansion , we're moving to that new location and so many good things happening .

Speaker 1

Just another Thursday , and so you may be here and you're like how do I hire ? How do I find the right person to hire ? Can I find that person ? Can my practice work without me for any length of time ? Can we find that new location ? I'm trying to tell you they're doing it . It's within reach . This is not me , this is not a theory . This is not me . This is another doc and I'm saying a little over three years in practice . Okay , so that's the first doc .

Speaker 1

The second doc is like I just finished my meeting with my accountant and it's been so amazing that I've been working less , I have been putting in less hours , I've been putting in less clinical days and my revenue grew . Now , not that her revenue went down , but it was proportional . So it's okay . Not that her revenue stayed the same , no , her revenue grew . I want you to think about it . Working less , making more , working less , making more Is it an impossible thing ? No , but there's strategies around it . I just want to show you if you've been thinking of this . It is within the realm of possibility . Okay , so that's the second doc .

Speaker 1

The third doc comes up and is like you know , business is going well and all of that , and I just had someone to reach out to me for an opportunity to do another TED Talk and I'm like , well , that's fantastic , that's fantastic . And this is somebody who , ted Talks , has worked amazing for her business model and has created so many opportunities she's done one time for a second one Unbelievable , amazing , okay . Third doc gets up and I mean , when she was done , I was like , okay , fine . Now this person has been trying to hire someone and in the beginning she's like nobody will want to come here . You know where my practice is . I don't know if I can find somebody . I don't know if I can match what other people are offering , and this is something we talk about a lot . Like you know , like your offer is so much better than you know and you want to pay attention , you know , to not just the traditional offer but what makes your offer unique , why your practice is the best place to work . But anyway , she had been looking for someone , she had found somebody that didn't quite work out and all of that , and I was like you'll find what you're looking for .

Speaker 1

So here she comes and she says you know , I was talking to a hospital that I could work with and the hospital decided that they would hire me somebody , they would do the income guarantee and they would give me a new location . What ? And so here I am going , like I'm 45 years old man , otherwise I would do cartwheels . This is so insane . I want you to think about this , going from I don't know if I can get a doc to I'm getting a doc . They have their whole recruiting team that's what it's going to be behind me working on that . They're going to get me a doc . They're going to do the income guarantee for a year and they're going to get me a doc . They're going to do the income guarantee for a year and they're going to give me a new location . They're going to pay for that . That is insane . Okay , that is called hashtag insane .

Speaker 1

So that's the fourth doc . Now , remember , this is not the call , this is just them sharing the wins . Before we start the call , okay , the fifth doctor . She's just amazing . And so she says you know , I had a Reuters journalist come to my office for the day to come , interview , follow us around whatever journalists do when they go into people's private practices and that person was there for a day , totally blown away , flew in from LA , spent the whole day there . It's like I've not seen a practice like yours , like all the things you do , you know , to help your patients get the result that you want them to get , and all of that so amazing . Okay , so that's number one . Now , remember this was a private practice . Then I'm like , oh yeah , and I saw you post this stuff about you know , vacation you're taking with your family , so she's going to be gone for two weeks .

Speaker 1

Now I want you to understand this person's practice is less than two years old , okay , but she has built the systems and processes and all of those things and built the team that less than two years . Her practice is not two years old . She gets to walk away for two weeks , just have a great time with her family , and she's looking forward to it , right , she's looking forward to it , okay . And , as if that's not enough , she says , oh , and then I had a meeting with my team and come January I'm going to be able to drop to two clinical days a week . At that point I was like , okay , woman , okay , stop , right there , stop . And I said in January , when you will go to two days a week , how old will your practice be ? 21 months . Her practice will be 21 months old , when she would have done the work to build the systems , build the processes , build the team , and she can drop to two clinical days a week .

Speaker 1

Now are we saying everybody should drop to two clinical days a week ? Now are we saying everybody should drop to two clinical days a week ? No , but entrepreneurship is about building what you want so you can live the way you want , and this is what she wants to do . Right , and I'm like this is phenomenal . Now there are more wins . I just can't go through all of them . Okay , and this is just another Thursday .

Speaker 1

If I could go into their plans . These are people building multiple verticals . These are people who are going to exit their practices to go on to do other things . These are people who are building practices that work without them . So they can choose . I want to work four days a week , five days a week , two days a week , no day a week , like . Whatever it is they want to do , they are not done .

Speaker 1

One of the things I've said a lot since we started . Well , I didn't say it in the beginning , when we started the Entrepreneurial Business School , because I didn't think people were ready for it . I don't even think people are ready for it now . But I say it , they can handle it , and that is . Many of you are going to go on to be serial entrepreneurs . Many of you are going to go on to do things that will absolutely blow your mind , because in the Entrepreneurial Business School , we don't just say here are the frameworks , here's the manual , here's all the things you need to start a practice . Go away . What we do is a harder job , and the harder job is to take a great clinician and make them a great clinician and a savvy entrepreneur .

Speaker 1

And once you're an entrepreneur , you're a person who entrepreneurs . You're a person who builds businesses . You're a person who sees solutions where people see problems . You're a person who sees opportunities when people see locked doors . That's just who you are , and because you have a heart to solve problems , you're just going to keep solving problems , but anyway they're not done . And why am I telling you this ? I am telling you this because I want you to unlock the glass ceiling that you've accepted . I want you to look at the obstacles in front of you and say , apparently , I can knock this out of the park . Apparently , I can handle this . Apparently , this is not the end .

Speaker 1

Now , if you've arrived and you're like I don't want to grow anymore , I don't want to do anything . I'm not growing anymore because I don't want the pain of it , but this is just what I want . That's fine . That's fine . I hope you're inspired by this and it helps you innovate with what you're doing and keep it at that level . But you're here and you're like okay , hang on , hang on . I want to have a team . I want to have a team that can run my business when I'm not there . I want to build my business such that if I wanted to sell it , I could actually sell it .

Speaker 1

People say something all the time , which is private practice are worthless , like you can't sell them right Now . If you own your job , that statement is true , but if you build a business asset , it is not true . I have not stepped foot in my private practice in the last two and a half years . We're going on three years , and so there is documented evidence that the practice can work with me , that it can bring in over seven figures every year without me . There is documented evidence . So guess what ? It is worth something . It's worth a whole lot because it is not an entity where , if I walk away , it falls apart because I'm not there . And so if you want to build an asset , you can build an asset . If you want to build a great team , you can build a team . If you want to set the stage so you can work two days a week without sacrificing profits , without sacrificing revenue , you can choose to do that and you can do that you decide .

Speaker 1

I want to create more revenue ? I haven't hit the seven-figure mark , I want to do it . I haven't hit the multiple seven-fig figure mark . I want to do it . I haven't hit the multiple seven figure mark , I want to do it . Like , whatever that is , I am trying to tell you that it's time to get your hopes up . It's time to dream again . It's time to own that vision , whatever it is that is tugging at your heart . It's time to own it and say , okay , I'm ready to do it , I'm ready to do it , I'm ready to do the work , I'm ready to invest in myself , I'm ready to get this stuff done . But I cannot tell you how proud I am of these physicians and how excited I am for them , because I know there's so much more to come . I don't think they even know how much more there is to come , but there's so much more to come .

Speaker 1

Okay , now , of course , if you're like what , there's a room like that , there's a room like that , well , I want to invite you to come check out the room . Okay , so , entremedycom forward slash call . You can talk with my team and say I heard Dr Una talk about a scale EBS scale , entremedy Business School scale what is that ? I want to be in that room , okay , and my team will take care of you . Okay , but I want you to get your hopes up and I want you to not accept any glass ceiling , except you intentionally built it , so that means it's a roof like you built a roof . But I don't want you to accept any glass ceilings . We need to shatter them and just the way , I'm a vision board for you , vision board for the people in the Entremet Business School . You have your call to be a vision board for the people behind you , for the people who are looking up to you . So shatter some glass ceilings already .

Speaker 1

Okay , but I want to leave you with this , and I will tell you this because this is something that I say to the students in the Entremet Business School at the end of every call . I say this to them and I want you to kind of piggyback off of that and hear it for yourself . I say to them I want to remind you of who you are . You are EBS . You are the doctors who are building the most innovative , most impactful and most profitable businesses inside and outside of healthcare . You are the literal vision boards for the physician community and it's one of my life's greatest honors to work alongside you . So I'm leaving you with that . This is what is possible for you . You can be that person who is building one of the most impactful , innovative and profitable businesses inside and outside of healthcare . You can be the person who's a vision board for physicians everywhere .

Empower Yourself to Pursue Dreams

Speaker 1

And I want to invite you to say yes to the call and don't hold back . Don't let obstacles stop you . Don't let fear stop you . Don't let what if ? Stop you . Don't let mistakes from the past stop you . It's time to move forward . It's time to forge ahead . Healthcare is waiting on you . Your patients are waiting on you . Your team is waiting on you . Your family is waiting on you . You are waiting on you . You deserve to see who you can become when you say yes to your dreams . Okay , so if you're saying yes to your dreams , you can send me a private message and say oh , my goodness , dr Una , that is me . I'm saying yes , I am rooting for you . I'm absolutely rooting for you . Take this episode , take the link , share with another doctor in your world . Tell them you just need to go listen to this and I'll see you on the next episode of the Entrepreneur Podcast .

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