The EntreMD Podcast

2025 Will Change Everything for Physicians Who Step Up

• Dr. Una • Episode 454

Share episode

Send us a text

👉 Ready for the next step? Book a call: https://program.www.entremd.com/call 

2025 is going to be the year of the physician. 

Whether it will be the year of the physician for YOU depends on whether you choose to evolve or not. 

If you choose to evolve, you’ll practice medicine how you always wanted to. You’ll finally have time for your friends and family again. And you’ll achieve financial freedom and live your true purpose. 

If you choose not to evolve, it will be the same old, same old. 

In this episode, I’ll discuss the immense potential 2025 holds for us physicians and how you can become part of the coming shift. I’ll also share the five freedoms we stand to regain and walk you through the steps to achieve them.

If you’re ready to evolve, this episode is for you.

Tune in!

—

Key Takeaways: 

  • 00:00 Intro 
  • 00:43 The year of the physician 
  • 03:21 Freedom to practice on our own terms 
  • 04:13 Freedom to live life on our own terms 
  • 06:08 Time freedom 
  • 07:10 Financial freedom 
  • 08:59 Freedom of purpose 
  • 10:09 The price to pay for the five freedoms 
  • 16:01 The three requirements of personal development 
  • 21:28 My commitment to you 
  • 23:13 Outro 

Additional Resources:


When you are ready to work with us, here are three ways:

  • EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
  • EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
  • EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

Speaker 1:

2025 is going to be the year of the physician. If it's going to be for you, it's dependent on if you choose to evolve or not, which means I'm going to invest in myself, I'm going to think differently. I'm going to act differently. If we refuse to act differently, refuse to think differently, refuse to invest in ourselves, it's just going to be same old, same old and, truthfully, it's probably going to be worse. Look at the signs and signs. Look at the handwriting on the wall. It's probably going to be worse.

Speaker 1:

Hi docs, welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, dr Una. Hello, hello, my friends, welcome back to another episode of the Entremd podcast. This is going to be an actual fun episode, because we're going to talk about something that I've been talking about for the last almost four years at this point, and that is that 2025, which is the year in where, at the time of this recording, is the year of the physician, and so for you listening, this is your year, and I really want to invite you to listen to this with an open mind, to lean all the way in, to kind of imagine the things I'm going to talk about as being your reality, because that's what this year is all about, right? And so 2025 is your year, is the year of the physician, is the year when the narrative changes completely for physicians everywhere. This is going to be a year that will go down in history. It is a year we'll reference, remember back in the day before 2025, we're going to have statements like that, and some people are going to experience it, they're going to live it, it's going to be their reality. They're going to experience this alternate reality, and there are many people who will not. And the people who will not are people who will be cynical, people who believe it's not for them. People think we're just blowing hot air. People who are like, oh, the system is too far gone and we're stuck and nothing can be done about it.

Speaker 1:

And I really want to challenge you, if you've been like that at all. I want to challenge you to go like okay, today's a brand new day, I have a brand new clean slate, and I want to kind of imagine that this could be my reality and work towards it. Because what's the alternative? The alternative is we stay stuck, we don't have any autonomy, we're burned out, we're replaced by every other type of clinician there is out there. We don't have financial freedom, and it's just bad. We can choose. Even if you feel like I am stuck right now, we can choose that. No, I'm not going down like that. Or we run businesses that are bad businesses. We can't build teams and we can't have businesses that help a lot of people and make millions of dollars and all of that, and I just want to invite you to steer away.

Speaker 1:

I want to paint a picture of an alternate reality and I want to invite you to embrace it Now. This alternate reality is not something that is a pie in the sky, something that's never happened. It's something that is my reality now. It is something that is a reality for so many physicians that I've worked with so many physicians in the EntreeMD Business School. So we have proof of concept, and the EntreeMD Business School has been around for four and a half years. I have been an entrepreneur for 14 years, and so we have proof of concept. We have proof of concept over time and now that we have proof of concept, I'm opening up to the entire physician community, like, okay, this is what can happen. This is what can happen and I want you to invite you to say yes to it.

Speaker 1:

Okay, so, the year of the physician 2025, what does that mean? It means that we're now at a stage where physicians experience five freedoms, and I want to tell you what those are. Okay Now, the first freedom is the freedom to practice medicine on our terms. Right, and so we were like, oh, you know, everybody controls how we practice medicine and all of that, but I have so many clients who have gone on to build private practices where they're in control of how they practice medicine, what is aligned with what their goals are for themselves, for their family, and things like that. I have people who work jobs, who still learn they're still my clients, but they love their jobs and this is what they're doing and so they train as entrepreneurs and they're able to negotiate again so they can practice medicine on their terms. Okay, so 2025 is that year where physicians will have the freedom practice medicine on their terms. Okay, so 2025 is that year where physicians will have the freedom to practice on their terms, and I want you to embrace that. Okay, I'm going to be able to practice medicine on my terms. The second freedom is the freedom to live life on their terms, right.

Speaker 1:

And so what happened when we started the Entremity Business School and started working with the physicians? They started building these businesses, but we carried over this mentality of if I want something, I have to put everything on my life on hold. I have to give up my dreams and all of that to go for it. Because for many of us, that's what we did for medical school, that's what we did for residency training, for fellowship and all of those things. And I said no, no, not this time. This time we're going to build our dream businesses, but that's why you're in the Entremes Business School, but we're also going to build our dream lives at the same time. Now, what that means is, well, I have a version of my business that I have right now and I can also have a version of my dream life that I live right now and as I get better, as I acquire new skills I've been in the game longer and all of those things then I have a second version of my dream business 2.0, 3.0, 4.0. And I have the next version of my dream life 2.0, 3.0, 4.0 as well. So that's why you hear us say that we are building dream businesses and our dream lives concurrently, right, and so there are so many doctors who will tell you, you know, for the first time, you know, I was able to go on a vacation for two weeks, four weeks, six weeks.

Speaker 1:

We had a doctor who joined the business school halfway through last year and in the last five months of the year she took six weeks off and made almost double the revenue she made in the first half of the year. We have people who are going to school to have lunches with their kids. We have a doc who it was very important to her that she didn't miss any of her kids' activities and she did not miss any of her kids' activities. That is the version of the dream life that they were living at the time. We have a doc who's like my dad is getting older. I just want to go visit him once a quarter. He lived in a different state and he was able to go and visit his dad once a quarter. Every single quarter, he would drive down to go spend time with his dad. That is them living life on their terms. Okay, so what does this mean for you? Practicing medicine on your terms, living life on your terms.

Speaker 1:

What is the third freedom? That is, time freedom, time freedom we where are not having time and being super busy and putting everything on hold as a badge of honor which, in our training, there's an element of that that is needed but, oh my goodness, not now, right, not now. And so we really challenge our doctors to buy back their time. You buy back your time by delegating. You buy back your time by eliminating stuff. You buy back your time by finding out the activities that you, and only you, can do and leaning in all that, using your time strategically. And I'm telling you that's what many of them did. They bought their time back. Why? Because time is, and I'm telling you that's what many of them did. They bought their time back. Why? Because time is a currency of freedom. Really, it's time you need to spend time with your spouse, to spend time with your family, to spend time with your aging parents, to spend time to learn a new skill, to spend time to invest in a hobby. All of these things require time, right, and so it's very important we have significant training, like a lot of training we do, on how to manage time, how to get things off your plate and all of that.

Speaker 1:

The fourth freedom is financial freedom, and this is where you build your business, and you build a business that can create financial freedom for you. And so if somebody were to come to you, like this happened you know this happened a lot where people say, oh, they decided not to renew my contract at a job I was working, and we all go like whoopee now you can do what you really want to do. Why is that? Because there's financial freedom. There's financial freedom. You're in control of your finances. We are described as professionals who have golden handcuffs on right, so we have these salaries and they're just enough that we don't cough. We don't do anything right, like you know, because the handcuffs are there, we just need to keep them off. And even as people who are running very successful businesses, if you don't understand the rules of the game, you can even build a business that's a multimillion dollar business, but there's no financial freedom attached to it because the profit margins are so abysmal.

Speaker 1:

Right, and so financial freedom is something that we really go into. In fact, the later part of last year, we introduced something we called RevCon in the Entremet Business School, where we just come and talk about the money Like. This is my goal. This is where I am. This is a challenge that I'm facing. How do we fix it? And boom, we're just going one after the other, because we don't treat money as a taboo, we don't treat it as a topic we don't talk about right, and we're going to take it up a whole notch. They don't even know what's coming in the school, but they'll see and we're going to take it up a whole notch. No-transcript, we don't put money before people, but money is right there, right, money's right there, and we're not going to shy away from it. Shying away from is what got us where we are.

Speaker 1:

Okay, so the fourth freedom is financial freedom, and the fifth freedom is my favorite freedom, and that is the freedom of purpose.

Speaker 1:

That means that I have built a life where I am free to pursue what my passions are. Passion is not quite the word, but there is this sense that this is why I am here on this earth. This is the good I need to do in the world. This is the legacy that I want to leave. But until you figure out the financial freedom and the time freedom, you don't get the right to chase down your purpose right, because you have to take care of those other two things, and so imagine being in a state where you have freedom of purpose. You have freedom to pursue purpose, and, for me, what I do in EntreMD is part of me fulfilling why I think I'm alive. What I do when I'm pastoring, that's what I'm fulfilling, why I think I'm alive. It's just a magical place to be in, where you are just 100% in alignment with why you're here, and 2025 is that year where doctors begin to walk in these five freedoms, where this becomes more of the norm, where this becomes the narrative for physicians everywhere, and where the life that most physicians live now becomes optional. You don't have to do that. You can have an alternate reality. You can have these five freedoms right Now. Are these five freedoms going to drop in our lap? They're not. They're things that must be done.

Speaker 1:

There is a price to pay, and I have paid it, and I have so many clients who have paid it, and it is so worth it. Okay, there is a reason why the Ontario Business School has been around for four and a half years, and there's a reason why, four and a half years later, there are people who have been in the school the entire time. I have not left, and I mean it's because it's such a magical place where this takes you to and they understand now. Like, if I pay this price that I'm going to tell you about and I keep paying it things are just going to keep getting better and better and better. So many of them are in phases where they're like, I cannot believe that I'm this person. Like when you think about somebody going from employed physician okay, employed physician to running a two and a half million dollar, $3 million business in three years, that is just nuts. When you see someone doubling their revenue in six months, that is just nuts. When you see a physician coach who's like, oh my goodness, I just had my first $200,000 a year, that is nuts. When you see someone say I just hit a million in revenue, it's crazy. But there's a process, there's a price to pay and I want to show you what it is because I don't want you to be ignorant of it and the price to pay is your personal evolution.

Speaker 1:

I have seen so many doctors say I just want to hire somebody that will do all my marketing and organize my business and all that stuff. Really, what that person is saying I want to stay the same and I want to throw money at this problem and make it go away. I promise you it doesn't work. I have been an entrepreneur for long enough and I have coached enough physicians for long enough to tell you that it does not work. You can get the template. You can bring on the hire.

Speaker 1:

There are people who say I don't want to have anything to do with marketing, I just want to bring on a marketer. You will never know if they're doing a good job or not. You will never be able to lead them. They're not going to be able to get your voice out of you because you don't want to do the work for it. Never going to have a message that's so authentic that drives you know, that drives people to build you a dominant brand, because your input is required. People are like I don't want to talk about the money, I'm just going to get a good biller. You're never going to know if they're doing a good job or not. You're never going to be able to hold them accountable. You're never going to be able to hold them to higher standards because you don't know what they should be doing in the first place. So people. They would like to pay to make it go away. They'd like to get who will bring a template and just build out their business, but not change.

Speaker 1:

Your personal evolution is a requirement. Your personal evolution is a requirement. This is the price to pay. You must become different. You must become different, and when I say different, I don't mean you change at your core, but what I mean is that the way you think is different, your expectations are different, the way you act is different. This all has to change. This is the hard work of entrepreneurship.

Speaker 1:

So there's something that happened, you know, when I first started the Entrepreneur Business School. And people will stay in and you know that after three or six months they're like okay, I got everything I need and I'm out and I'll try and talk with them. And it hurt my heart. It didn't hurt my heart because I'm losing a client. It hurt my heart because I'm like, oh my goodness, they're bored in the process. And that's not to say, you know. Like I just want to be very clear. I recognize that as a quote unquote problem that I have. Like that doesn't mean there's anything wrong with anybody leaving or anything like that. Like you know, I hope nobody takes it that way. I mean, it's something that I've had to work on for myself, because this is the problem I have.

Speaker 1:

The problem I have is like quote unquote. The problem I have is when I meet somebody and they start their journey of entrepreneurship, I can see 10 years ahead. I can see, oh my goodness, if they continue on this trajectory, what can happen and all that. And so sometimes people are wondering like, why is she so excited that I just got my first $10,000 in revenue? What's the problem? Why is she so excited? I hit my first million. Now that's very exciting, right and all. But I'm like over the top is because I know that this makes the next thing possible, which makes the next thing possible. So I'm already like 10 years ahead. You know like, when I'm 10 years ahead and someone's like, okay, I'm done, I'm like no, no, don't do it Right. So that's a me thing.

Speaker 1:

But what started happening is, you know, like now I'm so grateful the school has been around for a while. It's been around for four and a half years at this point. And so people then come maybe they've been in the school for two years, two and a half years, three years, four years, and they're like. You know, the first year in the school was really all about me becoming an entrepreneur. It was all about fixing the way I thought about things. It was all about helping me overcome the mindset drama and it was really in year two that things began to take off or whatever. But they recognize the internal work is the real work, is the hard work. That's what my zone of genius is helping physicians go from physician to physician entrepreneur, becoming the person. And so that's why I would tell them I'm like many of you. So many of you are going to be serial entrepreneurs because you didn't come into the school and learn how to start a practice or take your practice to seven figures or multiple seven figures. You came into the entrepreneur business school to learn to become an entrepreneur first, and then you acquire the strategies of entrepreneurs and the habits and all of that stuff. So you become the person who builds businesses. That's just what you do because you're an entrepreneur Like you're like completely revamped, if you will.

Speaker 1:

So your personal evolution is required. Your personal evolution, you changing, is required. So hanging on to who you've been, hanging on to your old way of doing things, is going to hurt, you is going to cost you is going to cost. You've been hanging on to your old way of doing things. It's going to hurt you, it's going to cost you. It's going to cost you your five freedoms. That's too expensive, if you ask me, right? Okay? So your personal evolution, this is a must. This must happen. You must embrace this. You must say, okay, who I've been has brought me to where I am, who I'm going to become me, 2.0, 3.0, 4.0 is going to take me into these five freedoms and it is a thousand percent worth it. Right? Okay, your personal evolution is what is required. And let me tell you three things. You know like three things that are required here. Okay, you know, the first thing, when it comes, when, as far as your personal evolution goes, is that you got to be willing to invest in yourself. I don't know what other way to say this, but you have to be willing to invest in yourself.

Speaker 1:

You've heard me tell my story many times of the first time I got introduced to this whole concept of investing in yourself. I'd read books, I'd listened to podcasts. I've done all of those things, even had some courses that I had done and things like that. But as far as being in a container. Being in a container for a year this particular one was 10 months and just doing the work week in, week out, being held accountable, being in the community, all of those things. I'd never done anything like that, I never even knew it existed.

Speaker 1:

And so the first opportunity I had to do it it's kind of like anybody who's come in contact with us or come in contact with our events or podcasts and stuff like that I went for an event. I was there. It was a three-day event and the first two days were like literally magical. I could not believe the things that I had learned, the things I had started doing, the way of thinking that was completely expanded. And I remember like, okay, I'm going to go do all the things. Right, that's what we say. I've read the book and I'm going to go do the thing. I've watched the course and I'm going to go do the thing. And at the end of it there was like oh, you can come, working with us is only $43,000.

Speaker 1:

And I remember being so upset. I was like $43,000? What did they do? Lace the program with gold. What in the world? Maybe upset was not the word. I was shocked, I was confused. I was like what.

Speaker 1:

But I'm so grateful that I stopped. And I thought I said, but in two days, right, in two days, the level of transformation I've experienced doesn't even make sense. It's so wild, right. And I talked to my husband. My husband's like, yeah, go for it. And it's not like I had $43,000 sitting somewhere. And so I got in on that program and I've not stopped investing in myself since then. Right, I recognize when I want to change, I have to invest in myself and put myself in a container that makes the change a non, you know, like a inevitable. My husband and I joke about it and we say that, wow, this is the best money that we've ever spent, right, like just best $43,000 ever.

Speaker 1:

And so there's the books, there's a podcast, there's workshops. We are committed. We're going to do a workshop a year, in fact, at the time of this recording. So if you're listening to this right when it was released, we have an event, a workshop that's happening, called the Profitable Private Practice Workshop, with all the challenges in private practice. I know that, left to itself, there's so many more private practices that are going to go out of business this year than last year and we want to help stall that. If you want to win, we want to help you win.

Speaker 1:

And it all starts with a workshop and it's called the Profitable Private Practice Workshop. It's entremdcom forward slash workshop, january 13th to the 15th. So go, save your spot. And, beyond saving your spot, whether you're a private practice or not, my goodness, take the link and share it with everybody. You don't even have to self-select, you don't have to worry if they want to do it or whatever. Just take the link and share it with everybody. You know who's in private practice. Why? Because all hands are needed on deck to bring the change that we need to bring to the physician community. Okay, so we have books, we have workshops, we have the podcast, we have events, we have Entree MD Live that's coming up and we have the Entree MD Business School.

Speaker 1:

We have like a gazillion ways of helping people. Right, we have a gazillion ways and we do all five things. Why? Because all five things work and that's part of the investment like time, resources, money that you need to make so you can experience that personal evolution. The second thing is that you have to make a commitment that I'm going to think differently, like holding on to the old ways of thinking is just going to hurt us, right? Like, oh, you know. Like, yes, we build businesses and and you know, we don't make any money? No, no, like, absolutely not. Why would you leave your family, go to work every day to go do a business that will make no money, only so you can go work another job to make more no money? Now there is a phase in your business where you have to self fund and things like that. I'm not referring to that, I'm just referring to willfully agreeing to run a business that doesn't make money.

Speaker 1:

No, right, their thoughts like, oh, as a physician coach, you can never replace your physician salary. That is not true. That is not true. There's evidence that there's like, absolutely, that is not true. Right, we have to get rid of that, right.

Speaker 1:

The expectation that, oh, you know, I can't build a rockstar team. I can't build. No, no, I'm not a great entrepreneur. No, we have to. Us at all the way of thinking of I suck at marketing. What do you mean? You sucked at everything that you do excellently now as a physician, you sucked at all of it. You just decided this is what needs to happen and I'm going to get good at it. It's the same thing for entrepreneurship. You're also going to make a commitment that you're going to act differently. So people tell me things like well, I've never talked to a referral source before, I've never been on social media before, I've never raised my prices before, I've never hired a physician before, I've never hired a business manager before, I've never. Okay, okay, there's always a first time. Let's make it the first time, because we're going to need to act differently. We must evolve.

Speaker 1:

If 2025 is going to be the year of the physician, it's going to be. If it's going to be for you, it's dependent on if you choose to evolve or not, which means I'm going to invest in myself, I'm going to think differently, I'm going to act differently. Okay, if we refuse to act differently, refuse to think differently, refuse to invest in ourselves, it's just going to be same old, same old and, truthfully, it was probably going to be worse, right? Like, look at the signs and time, look at the handwriting on the wall is probably going to be worse, okay. So this is the opportunity we have is the year of the physician. If we choose. This is available. If we choose, I know, my goodness, I hope you're saying yes to this and you're choosing. We've talked about the price that you're going to need to pay. You are going to need to evolve, which means you're going to invest in yourself. You're going to act differently, you're going to think differently.

Speaker 1:

What is my commitment to you? What is the commitment of EntreeMD to you? What is the commitment of Dr Una to you? My commitment is I'm going to do everything humanly possible to see this become your reality. We are going to have the best events that we've ever had. We are going to release the most impactful podcast episodes that we ever had. We are going to release three very powerful books this year right, and we already have four others that are going to completely rock your world.

Speaker 1:

The Entree MD Business School we're taking it up a whole notch. I had been looking forward to the first person who will say I had a million dollar month. We got that last year and I was like oh, thank you, jesus. I've been waiting for this. We are going to help our people get much bigger results. Right, dream business at a much bigger level, dream life at a much bigger level right, that's my commitment.

Speaker 1:

My commitment is I am going to evolve relentlessly, consistently, like, in the biggest way possible, so I can be the biggest gift to the physician community, the biggest gift to you, to you. I am going to do all I can to help you do what you need to do for this to be the year of the physician for you, okay. So all I need from you is I need your commitment that you're going to evolve Like I am going to evolve radically. I'm going to radically evolve. I'm going to invest in myself. I'm going to think different. I'm going to act different.

Speaker 1:

I want to invite you to come into, like, even if you're not sure, like, how can I work with the community? How can I work with Dr Una? Right, then I want to invite you. You can DM me and my team will be happy to take care of that. You can book a call with my team entremdcom, forward slash call. You can send us an email, dr Una D-R-U-N-A at entremdcom, like whichever way, and just say okay, dr Una, I'm ready. I'm ready to invest in myself. I'm ready to take this to the next level. What are the options you have for me? Okay, whether you are looking to take your business to your first half a million, your first million, you want to add a million which we have clients who have done like. We're here for you. Okay, we are here for you.

Speaker 1:

Together, together, we are going to make 2025 the year of the physician for you. We are going to make these five freedoms your reality, okay. So I want you to lean into that. I want you to understand what is available to you. I want you to believe that it is for you. I want you to get rid of feeling stuck, being a victim oh, it sucks All of that stuff and embrace this thought that, my goodness, this is my year. Right, this is my year. I want to see you win. That way. I'm rooting for you. Oh, my goodness, I'm rooting for you. So say yes, say yes, make a decision to evolve, and I cannot wait to celebrate the five freedoms being your reality at the end of this year, okay, so, rooting for you always, reach out to my team. We will support you in every way possible and we will see you win. Rooting for you always. Don't forget to share this episode with another doctor and I'll see you on the next episode of the Entree MD Podcast.