The EntreMD Podcast
Dr. Una is passionate about helping physicians embrace entrepreneurship so they can grow their wealth and win back the freedom to practice medicine on their own terms. Learn more at: https://entremd.com/. Dr. Una helps physicians build and grow their businesses to 7 figures and beyond. Each week, she will share key insights on how you can turn your medical experience into a profitable, passion-based business that gives you time, freedom, and a deep sense of purpose. Be sure to follow the podcast so you never miss a new episode!
The EntreMD Podcast
Starting a Business Does NOT Make You An Entrepreneur (Here’s What Does)
👉 Ready for the next step? Book a call: https://program.www.entremd.com/call
Starting a business does NOT make you an entrepreneur.
It makes you a business owner, but not an entrepreneur. The difference?
Mindset and approach. Entrepreneurs are the visionaries. They drive disruption, challenge the status quo, and constantly push boundaries. Without this mindset, no strategy or tactic will take you to the next level.
This is the hardest (and most important) lesson I learned in the 15 years since I started my first business. Lucky for you, you don’t have to make the same mistakes. In this episode, I’ll share the mindset shift that separates true entrepreneurs from business owners—so you can fast-track your growth and avoid years of limiting beliefs.
Tune in!
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Key Takeaways:
- 00:00 Intro
- 01:36 Becoming
- 04:21 Overcoming limiting beliefs
- 07:37 6 transformations I’ve experienced
- 14:26 Your role for the next 365 days
- 22:46 You’re NOT an entrepreneur
- 26:46 Outro
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
Starting a business does not make you an entrepreneur. It never has. It never will. Getting a logo, going to LegalZoom to get your thing registered, signing a lease and opening a shop does not make you an entrepreneur. How do entrepreneurs think? How do they reason? How do they vision cast? How do they set goals? That's what makes you an entrepreneur. Starting a business does not make you an entrepreneur. It makes you a business owner. You've got to become an entrepreneur, hi docs.
Speaker 1:Welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, dr Imna. It took me almost 15 years as an entrepreneur to learn what I'm about to show you, but I'm excited I get to share it with you because you get to shortcut your process. Now, the thing I'm about to tell you about is super simple, but the deal is that it is more valuable than what we consider as investments. Right, like, the return on investment on this is more than whatever you can get from the on. Investment on this is more than whatever you can get from the stock market. It's more than whatever you can get if you're the person who does the set it and forget it. Version of passive investing more than what you can get in real estate, more than what you can get on a really powerful business. And as I sat and thought about it, I just turned 46. And so, on my birthday, I was reflecting and as I sat and thought about it, I was like, oh, my word, like I've kind of known this was the key, but I know it in a way that I've never known and for the next 365 days, I'm going all in on this, even in an even bigger way. Okay, so what is the thing that has made the biggest difference for me as an entrepreneur? It is what I like to call becoming becoming Okay. Now, when I started me as an entrepreneur, it is what I like to call becoming Becoming Okay.
Speaker 1:Now, when I started off as an entrepreneur, I thought I was who I was. I was not stuck. I didn't even feel I was stuck because I didn't know there was an option to be different, but I was static. I was static, I was who I was. I could try to do things and I could try to have things and try to do all that stuff, but if I was shy, I was shy. If I was the kind of person that didn't fully believe that I could be wealthy, then that's just who I was. If I didn't believe that I could have a great A-team, that I was worthy of a great A-team, that's just what it was, and I would do what I needed to do to overcome that. But I was who I was One who I was.
Speaker 1:One of the most fluid things in your life is you. One of the things that can change the most in your life is you, and the way it works is when you change. Everything else around changes. The things you're able to do are different, the things you're able to envision are different, the actions you're able to take are different, the things you can have are different. But it all starts with you changing, and so, for instance, when I set new revenue goals now, I set the goal and then I say who must I become? Who must I become to be the person who can crush this goal? Who must I become to be the kind of person who can have this team? Who must I become? Because this is the deal If you have not taken the journey inside, you can't take the journey outside.
Speaker 1:If you don't believe it inside, you're not going to show up in a way consistent with that. Even if you wrote it on paper, even if you wrote it on, you put it on a vision board. Until you change, the results you get cannot change, and we know this, right. I'm sure you've had times where you had a goal, you wrote it out, but you hadn't gone through the evolution required for it, and so you sabotage yourself time after time, even though you're saying, oh, I want to do this, I want to become this, I want to have this, but you can't pull it off.
Speaker 1:When I work with doctors, when I work with the doctors in the untrained business school, one of the biggest things I work on, whether they know it or not, is the process of them becoming. Is the process of them being the kind of people who can think bigger. Being the kind of people who expect the great results. Being the kind of people who can set and accomplish goals. Being the kind of people who can do hard things. Being the kind of people who can collaborate with people instead of competing. Being the kind of people who are okay, making money, are okay, living life on their terms. Okay, right, it's arguably the hardest work there is, but the return on investment of it is so ridiculous, so ridiculous.
Speaker 1:When I started my first business, which was my private practice, almost 15 years ago, I did not think the kinds of patients I wanted would come to me. I did not believe that I could hire an A-team. I mean, in the beginning I hired one person which was me, my alter ego. Her name was Ella. I would answer my own phones, I would do my own billing, I would work up my own patients, I would give my own vaccines. It wasn't because I wanted to, I just didn't like who would follow me. I mean, look at my practice. Like what am I even doing, right? I didn't believe that. I didn't believe that I could build a practice that would work without me. I didn't believe I would have the practice that would have over 500 five-star reviews. I didn't believe that I could do any of those things. I just didn't. I didn't, and because I couldn't see it, I kept sabotaging until I don't know that I intentionally learned this. I just started doing the things. But now, when I look back, I look back at myself, I look back at my clients I realize this is the most important work. Now don't get me wrong. You still have to do all these things.
Speaker 1:But the first part is an internal journey. I was sitting with a doc at a conference in Arizona not too long ago and she made a statement that I was like. She gets it, like many people don't get it in the beginning, and that's okay. I don't put it in front of them because I'm like ultimately you will. And she says you know what you know. Now I've started my private practice and things are looking up and I'm getting new patients and this is just unbelievable.
Speaker 1:I started a practice before I joined the Entremet Business School and it failed and I had to shut it down. But this is completely different. It's really all about becoming the kind of person getting rid of all these mindsets that kept me stuck, getting rid of all of those things, and becoming the kind of person who could now do what I'm doing. And I smiled because yes, of course you're going to get wins. I mean, there are people who get wins from day one. There's a lady, a doc, who came into the school in 30 days, in six weeks, things she had been planning to do for years. She's doing them and she's like okay, I don't know what's happening here in this EBS, but who am I? And I'm like, yeah, who are you? Right, so it doesn't mean you won't experience those, but the biggest thing you walk away with is who you've become.
Speaker 1:I have people in the school who will say, you know, I went through this challenge, but you know I'm EBS, we can do hard things right, it's all of those things. That's what took me from that person who couldn't even hire somebody to this other person who now I run five organizations, excluding the church I co-pastor with my husband. We run five organizations in a position where I have seven figure business business, multiple, seven-figure, multiple, like all kinds of different phases in different industries. I've become this kind of person who can help other people build six, seven and multiple seven-figure businesses. I've become this kind of person who can disrupt a whole industry, a whole community, the physician community. I've become this kind of person and what made this possible, I am telling you, is becoming Now.
Speaker 1:You listen to the podcast so you know I'm big on strategy, I'm big on coming up with solutions and all of those things, so I'm not negating that, but the foundation of all of that is becoming. So let me talk about some transformations I've experienced to become. And as you listen to this or as you watch this, depending on where you're joining us I want you to think about what that would mean for you. What would that mean for you if this was your reality? Okay, so one is that I've become the kind of person who can see a vision of a preferred future. I don't see my current circumstance as permanent in any kind of way. Right, like I have this vision, like this is where we're going, this is who we can become, and all of those things. So I'm not thrown off by what is happening, like now or today, because I'm like it's subject to change and I know what to do to change it and I can see that. And also I'm not like stuck in the present and feel the permanency of the presence or victim mentality, or it's just the way it is, or it's so unfair and nobody's helping me, like I don't do it. I've become this person who's like nah, we can change that Now. The question is now, how do we change that? But we can change this, right. That's why, when I see all the things happening in the physician community, I'm like, shoot, like we can change that. And for me to see for myself is something for me to see my clients see the doctors in the entrepreneur business school doing the same thing. It is so wild.
Speaker 1:This was Dr Erica Bove. We interviewed her when we were doing one of our workshops and she made this statement. She said there are a lot of changes coming down the line in my hospital. I think she said or so, and she's like but you know, it will be fine, I know what to do, there's not going to be a problem, I'll be fine. Do you see the level of certainty in uncertainty? We don't even know what the changes are and all that stuff. But we'll be fine, we know what to do, we know what levers to pull. That's fine, we're just going to walk through it, okay. So that's the first thing.
Speaker 1:Second thing is I've become this kind of person who can set goals, who can develop the strategy and the strategy to accomplish them. Develop the strategy and the strategy to accomplish them, like. So I have the big vision, but I'm like okay, the next 90 days, this is where I'm going to go in the next six months, this is where I'm going to be in the next year, this is where I'm going to be and this is how I'm going to pull it off and all of those things, and my mind just works that way, like you know, like yeah, so I'm at the point is like, yeah, every day is a progress day. That's the way I think, right, and it's just nuts to be that. So the option of me being the same 30 days, 90 days, no, that doesn't happen. We're moving forward, we're becoming and we're accomplishing new things and we're shattering more glass ceilings and we're doing all of that right, okay.
Speaker 1:Third thing I and right Now we have touched a lot of people, like through the Entremdi Business School, through our workshops, through our email list, through our social media, through this podcast, through our YouTube channel, through the people we've coached, one-on-one for the other groups we've gone to coach into. So we have touched a lot of docs, but I'm not stopping until and I'm not stopping until I see that the new norm for physicians is we have five freedoms, okay, we have the freedom to practice medicine on our terms, we have the freedom to live life on our terms, we have time freedom, we have financial freedom and we have the freedom to pursue purpose. Like, why am I here? Why am I here on God's green earth? Like, why do I think I'm here. I have the freedom to chase that down, explore it and become and pull it off and do it. So when I die, happy like I'm done.
Speaker 1:I did what I came to do. I'm out. Right, I have been executing for the last six years. The further we go in that journey, the more I'm able to accomplish in the same amount in the same span of time. Right, but I become this person like I don't get discouraged because this happened. Now, don't get me wrong, I'm not trying to put up a superwoman persona. I get the invitation to be discouraged all the time, every single day, even this morning. Okay, I get the invitation, but I just choose not to live there. Right, I choose not to live there. So I do what I must, whatever it requires, to get out of that. I do it. Right. But I've become this person who execute on tail and who execute on till.
Speaker 1:You may have heard people very successful people say this all the time. I decided I'm going to start YouTube and stuff like that. I'm going to produce two videos a week for 10 years. See how it plays out. That's the way they think. Right, it's not like oh, you know, I did one post on social media and nobody liked it. Like they don't do that. They don't do that, okay, okay, number four no longer ruled by fear. Fear ruled my life for many, many, many, many years. I think it was in 2021.
Speaker 1:I came to this conclusion. I was like you know what? I have been afraid my entire life and I am now at a point where I'm a physician, I'm an attending physician, I run my own practice, I'm doing really well, I'm helping doctors and entree MD, and the fear is still there. And so if I've accomplished all these things and the fear is still there, then it means that the fear is not going anywhere. And since it's not going to go anywhere, then I might as well just push fear out of the driver's seat. You don't get to vote, you don't get to be in the room where I make decisions, so stay in the passenger seat. I told this to someone. They said no, we need to just put them in the trunk. Okay, I'm like, since you won't stop talking, stay there, but you don't get to vote. I am going to do what I want to do, what I set out to do, and I'm not going to stop because you showed up Right. So I become this person where I will feel fear and I will keep going forward. I'm not going to stop, right, I'm not going to stop, okay.
Speaker 1:Number five I've become this person that I know I can live a life of very profound impact, like my big task, like when it comes to Entree MD, for instance, my big task is to help a hundred thousand doctors build profitable businesses so they have the freedom to live life and practice medicine on their terms. Why am I doing that? I'm doing that because I know, if I can touch a hundred thousand people, that the whole physician community, all 1 million, will be turned right side up. And I'm like, yeah, disrupt a whole community of a million people. Yeah, like you know, that's what we do any regular Monday morning, right, but I become that kind of person, right. When I started I was like, yeah, let's give it our best shot, but now I'm like, no, we're going to, we're going to get this done, right, okay.
Speaker 1:The sixth thing is that I become this person who moved forward in the face of challenges and you know, again, I love to see, I'd love to see my clients do the same thing, right. Like, yes, there are challenges. People seem to be like you're always so happy, you're always so full of joy and all of that, and it's not because I don't have challenges, it's because I don't let the challenges stop me, it's because I recognize the challenges is part of the journey, and the people who are successful are not successful because they don't have challenges. They're successful because they've learned to move forward in the face of challenges. I have become that person. As I think about it, I'm like, so, so grateful, and I'm like if having these like I talked about six different things if having these six things has created the impacts that I've had, what if I spent the next 365 going all in on becoming like, all in right, okay, so what is your role? What is my role in becoming like? What am I going to focus for the next 365 days? What would I invite you to focus on? And it's more things, but I'll give you three.
Speaker 1:And the first thing is you've got to change your input. It's said that you'll become like five years from now, you'll be the same, except you only experience transformation by the people you meet and the books you read. Right, you change your input. If you are a physician, who you're in all the Facebook groups that are full of woe and gloom and doom and victim plane and all of those things. You will be like that. You cannot escape the impact of your environment. Right, if you are reading, but what you're reading is comments of Facebook. But you're not reading books about entrepreneurship. You're not reading books about autobiographies of people who are winning. You're not doing any of those things. You will stay the same. You will not become.
Speaker 1:The EntreMD Business School is like we do a lot of stuff right. So they have Wednesday sessions, we have monthly challenges, we have a private Facebook community and all of that. And they read a book a month, every single month, a curated book. I'm searching what are the themes? What are people struggling with? What is a picture they can't see, what is a preferred future they need to be able to envision? And I pick a book of the month. I'm like okay, this is the book. Why am I doing that? I'm like because, beyond all the things that I can do, if I can introduce them to these ways of thinking, these ways of acting, these pictures of what is possible, if I can do that, then they're evolving even faster, so they can implement the strategies even faster, they can take the action even faster. So that's something I do with them. I have them read books, right? So their books, their podcasts and I'm not talking about creating confusion, right? I'm talking about being very strategic. This is who I want to become and, because this is who I want to become, this is the information I need to put in front of myself, right?
Speaker 1:So, for instance, you're listening to this podcast or you're watching, or whichever we have over at the time of this recording. We have over 460 episodes. You want to make this part of your routine. The doctors in the Entremet Business Schools who I hang out with like technically every day, right, they listen to the podcast. I was just talking to two of them. They came down to Atlanta for a conference and so we got to do breakfast. I'm Dr Rachel Rubin and Dr Sadaf Lodi. Like big shout out to both of you, and it was so impressive to me and interesting to me that they would say, oh, you know, like man, I love listening to the podcast. These are people who get me all the time Like I love listening to the podcast and all of that. Sometimes I'm like, oh, my goodness, I have no new episodes to listen to. So they go back to old episodes and they're listening again.
Speaker 1:What level of humility is that? What level of a growth mindset is that? And they're feasting, and they're feasting, and they're feasting and because of that, you can see the ripple effect, because they're people, whether they know it or not, they are aggressively evolving, aggressively becoming and that's what it takes, right. Okay, so you got to change your input. You got to feed yourself the right diet. The version of you you 2.0, 3.0, 4.0 has a diet, and that diet is the information that it needs, right To function. Okay, so this podcast is one.
Speaker 1:We've written a number of books the untramed method, the visibility formula, the profitable private practice playbook. You want to be there. You want to change that input. We have, you know, like the EntreeMD Facebook community where you can have those kinds of conversations, see vision boards If you've been thinking about the EntreeMD business school, oh, my goodness, right, like that's, like evolution on on. You know, like evolution on crack, if you will, is very close to the input.
Speaker 1:But you got to change the circle. You will be like the people you hang out with the most at the end, and this is not a sentimental thing, this is not an emotional thing, this is not. Oh, I'm up in my feelings. Your feelings don't count in this particular thing. You will become like the people you spend the most time with, and so one of the reasons why the doctors in the Entree MD Business School experience radical change the reason why they do that is because they're in a community of people who are experiencing radical change. People who are reading the books, people who are in the monthly challenges, people who are showing up every Wednesday and are changing, people who are daring their fears and doing things and creating massive results boards. In the Entree Empty Business School, their fellow students have their vision boards because they're like oh my goodness, you did what to your YouTube channel? Oh my goodness, you made a million in a quarter. Oh my goodness, you just joined the school 30 days ago and you've already hired a person and increased your revenue by 20%. Like, oh my goodness, they get to see that. Why? Because of their circle.
Speaker 1:Now, some of you may say no, dr Una, the entrepreneur business school is not for me. That's not the point. Like for me. I'll always talk about it because in my mind and from my research, this is the best container for physician entrepreneurs, right, okay, so, but even if you're not going to come to school, look at your circle and go like, okay, if I'm going to become me 2.0, 3.0, 4.0, what kind of people must I surround myself with? And build that? Okay, build that. You have to have that If you want to evolve quickly. You must change your input, you must change your inner circle, okay. And the third thing you must do is build a system of accountability.
Speaker 1:So people say this to me oh, dr Una, you're always motivated and all that stuff. That is one of the biggest lies ever. I'm not always motivated. I'm not always like me. Like many people, I wake up and, like man, I don't want to record a video today. I don't want to do this. You know, like my team just you know made fun of me on Instagram recently because they did behind the scenes footage of me fussing at them. Because they're like Dr Una, you need to make more videos. I'm making faces and doing all the things, and they posted it on social media. They're like, yeah, there goes, Dr Una, but I'm not always motivated.
Speaker 1:I will tell you, though, I always get motivated, because one is that when you have the right input and the right circle, it puts you in a position where you function at a higher capacity. Because you're like, oh my goodness, I'm not going to be the only one who's not doing this positive at a higher capacity. Because you're like, oh my goodness, like I'm not going to be the only one who's not doing this Positive peer pressure, right. And then the second thing is you have people who hold you accountable. Like on that day, my team held me accountable. I'm like man, I don't want to do any more videos. I'm like, dr Una, we have a few more I want you to do.
Speaker 1:I ended up doing 25 videos in less than two hours, but I had my team and they had questions and prompts and this and that. So, like, let's go, dr Una, let's go, let's go, let's go. That's the way it is. And so in the Entremdi Business School right, this is the structure Makita just laughs at me. She's like whatever, dr Una, I said, I think we just did our best session. I say that every Wednesday.
Speaker 1:So we did a session on Dream 100 Mastery. It's like how to build this million dollar referral base. It was so good. Okay, so I do mentorship stuff, like that. So that's the teaching portion, that's your input, right. Like, like that, so that's the teaching portion that's your input, right, so that right there, and the book and all of those things, that's all that. And then we created a community because I know if they can get this inner circle, you don't even have to curate your inner circle in the business. You come in, boom, it's there, the circle is there, and so there's so many opportunities to interact with the circle, right, and so it's there. And then the third is the accountability no-transcript. And I haven't hit a million.
Speaker 1:The first thing to change is not your strategy. The first thing to change is you. What do you think about making a million? What do you think about leading the kind of team that will make you a million? What do you think about serving the caliber of clients who will take to get you to a million? What are all those things? Because everywhere you have a mindset virus, everywhere you believe you can't do it, and all of those things you'll find in those areas you will not show up the way you need to show up to crush that. The first part is your evolution. So people ask me this all the time or they'll tell this to me all the time Like, no, I can't join the business school yet because my business. I just launched it, I haven't even started making any money, and I want the business to pay for the business score, and which is fine. Like you can do it in any way. This is not judgment, but I just want to tell you how I think about that.
Speaker 1:Starting a business does not make you an entrepreneur. It never has, it never will. Getting a logo, going to LegalZoom to get your thing registered, signing a lease and opening a shop does not make you an entrepreneur. It makes you you who now owns a business. But you're not an entrepreneur. To become an entrepreneur, you need to become an entrepreneur, right, you must become.
Speaker 1:How do entrepreneurs think? How do they reason? How do they vision cast? How do they set goals? What do they think? That's what makes you an entrepreneur. How do they manage their time? How do they delegate? How do they do all of those things? How do they operate?
Speaker 1:Starting a business does not make you an entrepreneur. It makes you a business owner. But what will make you an entrepreneur? Who will be savvy, who will win, who will have a lot of impact, who will generate time freedom and financial freedom? What will make you do that? You got to become an entrepreneur.
Speaker 1:So if I say, ah, you know, I want to take Entremd to 10 million. The first thing is not what's the strategy. The first thing is who must I become to build a $10 million business? That's the very first thing. So what do I want you to do for the next 365? I'm going all in, all the way, all in. I'm like, wow, like in 15 years, look at the evolution I was able to go through as an entrepreneur. What if I can do that in a year, now that I can be more intentional because I understand it so much better? What if I can be about it? What if I could give up some Netflix time and be about it? What if I could be more intentional about becoming? What would happen for me and, by extension, what will happen to my family? What would happen to my clients? What kind of results will they now get? What kind of vision board can I be for the physician community? It's going to be wild.
Speaker 1:So I want to invite you to join me on this journey of becoming, and it all starts from deciding that I'm going to change. I'm going to change. I'm going to change the way I think, I'm going to change the way I show up. I'm going to change the way I act. I'm going to change what I believe about my future. I'm going to disconnect myself from the status quo and decide that I'm going to change this. Like I'm going to change, I'm going to do the work. I'm going to update my input, I'm going to update my circle, I'm going to update my system of accountability. I'm going to update all of that. Okay, you know, entreemd just exists to support you in doing that. We have so many ways of doing that. Okay, so we have this podcast. I want to invite you to subscribe, if you haven't, and I want you to just make this part of your routine. Right, that's the first thing.
Speaker 1:We have a number of books. If you haven't gotten yours, like, go get the book and sit down and read it. Like, call it a $15 MBA for a reason, right, and so you can go get the education you need. Now we have a number of programs. We have a number of ways of serving physicians and I want to invite you. You are like, yes, I want to put myself in a container, I want to fast track my evolution. Then come talk with my team.
Speaker 1:Entremdycom forward slash call. Talk with my team. Whether you are just starting. You're established. You're over 2 million in revenue. We have different tiers. We have four different tiers, different ways. We can serve you, just depending on what you want. We do have no interest in strong arming you into something. Our interest is to help you, support you so you can get what it is that you want. Okay, so untramdcom forward slash call book a call with my team. We'll be happy to support you. I am rooting for you. I am on a fast track journey to becoming to my evolution. I want you to have the same experience Now.
Speaker 1:Finally, you know I just had a birthday. I just turned 46. You know, as I go towards 90, you guys know I talk about my 90th birthday party so much, and you know what I would really love is if Entremdi has served you in any way in the last year. So, whether that's through the podcast, that's through the Entremdi Business School, that's through any of the books, any of the workshops, stuff that I post on social media, any of those things, I want you to go do a post and share about it. I've been following the podcast.
Speaker 1:This is what I got out of it. This is a return on investment on that and is what I got out of it. This is a return on investment on that, and you can tag me on it. I would love to read that. That would be like the best birthday card you can give me. Okay, so post it on your social media. Tag me, I will comment. Amplify. Do all the things root for you, which is what Entree and D exists to do. Okay, so, rooting for you as always. I want to welcome you officially to a 365 day journey of becoming. Let's do this together.