The EntreMD Podcast

Why Smart Physicians Are Creating Content (And 7 Reasons You Should Too)

• Dr. Una • Episode 462

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It's time for doctors to stop hiding. 

I don’t know who convinced us that we’re not the kind of people who should speak up, launch YouTube channels, start podcasts, or write blogs. Meanwhile, we are some of the most educated people in the world. We have the experiences, we have the expertise, and we have incredible stories to share. 

If anyone should be loud and proud, it’s us! But somewhere along the way, we were convinced to play small. Today, I want to challenge that.

In this episode, I’m sharing 7 reasons why every physician should start creating content. It’s time to rise above the noise. It's time to create more than we consume. It's time to publish. It's time to do all those things because the world needs your voice. And it will benefit you, too!

Tune in. 

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Key Takeaways: 

  • 00:00 Intro 
  • 00:38 Why we need to come out of hiding
  • 05:36 Reason #1 
  • 08:34 Reason #2
  • 10:13 Reason #3
  • 11:37 Reason #4 
  • 13:40 Reason #5 
  • 16:17 Reason #6 
  • 18:52 Reason #7 
  • 20:36 Final thoughts and outro 

Additional Resources:


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Speaker 1:

Don't hide. Take up space. You're an expert. It's 10 years, a minimum of training. You're an expert and you have the expertise and you have the experience and you have the stories and you have the wisdom and you have all of these things. The world needs what you got and that's your legacy. That's a huge part of your legacy. So stop hiding. Hi dogs, welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, dr Una.

Speaker 1:

It is time for doctors all of us to come out of we hide and I think about it. I'm like I do not know who convinced us that we should stay in our lane, where we should be seen and not heard, where we're not the kind of people who can speak or the kind of people who could have YouTube channels, or kind of people who could podcast, who could have blogs and all of this stuff. Meanwhile, we are some of the most educated people in the world. We have the best experiences, we have the best expertise, we have amazing stories. If anybody should be out there loud and proud, it should be us, but for some reason, we've been convinced that we should go hide and I want to challenge you. This is my challenge to you. Like we're done, no more hiding.

Speaker 1:

I'm in the middle of a workshop. It's called the Profitable Private Practice Workshop. That's one of the workshops I do for the private practice community as part of our commitment to help private practice owners win in 2025. One of the things I talked about, which is something I said you know what? I'm going to be so much more. I'm going to be so much louder about this, and it's about launching YouTube channels. I'm, like you're a private practice owner. This is one of the things that will distinguish you the most, and I explained it all, like the ROI on it how easy it is to do it, all of that. And I asked the doctors. I said, if you did this, what would happen in your practice? Right and like, it will explode. It will definitely work. You're not need to hire new doctors and all of these things. But why aren't you doing it? Right? And what came up is fear, fear, fear, fear, fear. Right, like putting myself out there. I don't like the way I look on camera, I don't like all this other stuff and guys, this is the deal right. Nature hates vacuum and every time there's vacuum, something else will come to fill it up. Else will come to fill it up.

Speaker 1:

We are living in a time of unprecedented misinformation, and we talk about this all the time and we're mad about it. But the thing is this as long as we are silent, misinformation will continue to win. The louder we are, the more we can get the truth out there. The more we can get the accurate facts out there, the better for everyone. But nobody's going to do it for us. That's our job. We're the ones who got the education, we're the ones who got the expertise. We're the ones.

Speaker 1:

And so we've been hiding from social media, and I want to tell you that it's done. We've been hiding from blogging. We've been hiding from being on YouTube. We've been hiding from podcasts. We've been hiding from writing books. We've been hiding for all of this, and I want to challenge you. This is my challenge for every physician.

Speaker 1:

It doesn't matter whether you work a job and you're never planning to leave, you're an entrepreneur or you run a private practice, whether it's insurance-based, whether it's direct specialty care, direct primary care, whether you are a speaker, whether you run events. Whatever it is you do. It is time for you to own what we call an HQ, a headquarters for your brand either a blog, a YouTube channel or a podcast. It is time. It is time. If we don't do this, our businesses suffer. If we don't do this, our patients suffer. If we don't do this, our clients suffer. If we don't do this, misinformation is going to win. If we don't do this, we give up so many opportunities and we literally close the door on millions of dollars in lost revenue, lost opportunities, right, and oh my goodness, it's time for us to stop. Okay, it's time for us to stop.

Speaker 1:

I've been podcasting now for five, going on six years. I've been running a YouTube channel on and off for six years, but in my faith-based organization, I went all in on YouTube, right, and got to 10,000 plus subscribers in less than 10 months over 350,000 views. I had a video that did 82,000 views and stuff like that, and it exploded that organization, like completely In 10 months we went 5X. I want you to think about it. 5x it was nuts, it's been nuts. It makes such a huge difference for you, right? And so this is the deal.

Speaker 1:

I want to take a moment to show you seven reasons, seven reasons why you want to embrace an HQ right. But the reasons are great. But before we get into the reasons, I want you to make a decision. I'm going to do this right. We first of all make the decision. Then we make the decision right. We make the decision the what and then we determine the how right. The first part is the decisions, the commitments. I'm going to do this. Okay, all right. So I want you to make the decision.

Speaker 1:

We can't hide anymore. Like why would we hide? We have the answer. Why would we hide? Our countries need to hear what we have to say. Why would we hide? Our clients need us. Like, why would we hide? Why would I hide? I have a mission to help a hundred thousand physicians. Why would I hide? I have a private practice with thousands of patients in a community, in a county with almost a million people. Like, why would I hide when I have what they need? Okay, all right. Reason number one why would we do this If you would own an HQ YouTube podcast blog?

Speaker 1:

And maybe I should even stop here and say this. I know some people say well, I'll do a podcast. At least I don't have to show up on camera. Pick the one that works. There's an intersection, it works for your people and it works for you. I'll give you an example.

Speaker 1:

For EntreeMD, I picked a podcast. And I picked a podcast because at that time I was already doing YouTube. And then I did a survey and I said what is your preferred way of learning? Is it podcast, youtube or blog? And I did that to be cute, because I was like everybody wants video, so I'm just doing this to fulfill our righteousness. And then I do the poll and, to my shock, the majority wanted podcasts. I'm like what?

Speaker 1:

At that time I did not listen to podcasts. I don't know anything about starting a podcast. I'd never been a guest on a podcast, like nothing. I said, oopsie, daisy, I guess we have to figure this out, okay, and then so I go and literally Google how to start a podcast. Okay, so that's where I start from and I get the information.

Speaker 1:

And I started from where I am. I was right at the time. So I use my cell phone, I used my iPhone with the earphones that come with the iPhone, and I recorded it my first four episodes in the basement, which, you know, the HVAC unit was there, so not the quietest place in my house. But that's where I went and recorded the first four episodes, recorded the intro, outro and then gave it to my brother and said, okay, edit this. And he's like I've never edited a podcast. I'm like, if I'm a physician, I can figure out how to record a podcast. You're a keyboardist the least you can do is figure out how to edit it. Okay, so he figured out how to edit a podcast and that's literally how the podcast started.

Speaker 1:

And now we're what? We're going close to 500 episodes and changing lives everywhere, right, and so I didn't choose a podcast because that was my preferred thing. But that's the way you want it to listen to, that's the way you want it to consume the content. So here we are, right, and for private practice, I straight on recommend YouTube. Like that your face be seen, let the know, like and trust factor grow. It's just nuts what it can do for for a private practice, but anyway, let's talk about this.

Speaker 1:

Okay, why? Number one? Number one you attract all the patients and clients you want. You will attract them right, because, like, especially, let's talk about YouTube. For instance, the algorithm is the one that does the most heavy lifting, right, and so you have a thumbnail title topic that people are actually looking for. It will push it everywhere. It will push it everywhere, and so this puts you in a position where people will find your stuff. You become more findable. Same thing with a podcast. People are like I was just looking and your podcast came up and stuff like that. So you become more findable. You already offer a great service, you already serve people in an amazing way, but they don't know where you are and this makes you so much more findable, right? So this is why we say yes to an HQ. This is why we don't say no to it. How much is it costing you in impact, time, freedom and financial freedom to not have an HQ? So that's the first thing. The second thing it does is that it converts your clients, and you might say well, you just said attract, yes, very different from convert. It converts your clients and your patients. How does it do this?

Speaker 1:

Well, I want you to think about two private practice owners, dr Smith and Dr Anna, and they're both dermatologists and they're both amazing. They both have websites. And you go to look at one website and it's a traditional website and static images, all that stuff, beautiful office, beautiful everything. And then you're like, wow, that's amazing. Let me check out Dr Anna. If I don't like her as much, I'll just go with Dr Smith. I've already liked Dr Smith.

Speaker 1:

And then you go to Dr Anna and then Dr Anna, on there, has her YouTube channel embedded there, and so all the questions you have, like this mole I have, could it be cancerous? What I have? Could it be cancerous? What do I do with my teenager's acne? All of that stuff. She has video after video after video after video, addressing every single one of these. With every video you watch, what is your conclusion? Oh man, I can't wait for the like. Can I find a place to schedule this appointment online, since it's 11 PM and I'm sure our office is closed? Like, I need to work with this person. I need to work with this person, like, so.

Speaker 1:

Dr Anna has a full-time employee, which is her YouTube channel, who's working on convincing you to come work with her, and she's asleep, right, like. So. One is that you attract patients or clients, and then two is that you convert them. Same thing you're a coach. I want you to imagine being a coach and you know the top reasons why people don't want to work with you, and you have YouTube videos on all of this stuff. You have YouTube videos featuring the results that people get from working with you and all of that. With each video they watch, they're like man, I need to work with her, I need to work with him, I need to work with her, I need to work with him. It's a full-time employee in your business, right? Okay, number three. Number three is it makes you more referable.

Speaker 1:

Listen, nobody's sitting at home. Okay, maybe the random person, okay, but most people are not sitting at home thinking, wow, what can I do to grow your business? This is not a thought that they have. They're thinking about themselves, right, but when they know, oh, I watched Dr So-and-so's video about when I should be concerned about my child's poop. I'm a pediatrician, so you know. There goes that and the friend is like I'm worried about my kid's poop and they're like my doctor said that if it's not black, white or red, there's nothing to worry about here. I'll send you the video.

Speaker 1:

Boom, you become so much more referable, so much more referable. I like my doc. You could come see my doc. I don't know about that. I'm serious Like, check out his YouTube channel. Boom, right, become so much more referable. You're a coach and you're talking about things people want to know about. You're a speaker, right, and people are like listen, I'm telling you she'll kill it on stage. She killed it at events. Check out her YouTube channel. It just works magic for you. Okay, it makes you so much more referable, so much more referable People who are, you know.

Speaker 1:

Like, you have referral sources and I'm looking for a doc. I don't really know and all this stuff. I'm having a baby. I'm looking for a pediatrician, whatever, and an OBGYN is like yeah, check out this doc. She has a whole YouTube channel. She talks about all the newborn things you want to know about. It just makes you more referable, okay, number four.

Speaker 1:

Number four is that it positions you as the number one choice. Listen, the speaker is always the winner. The person who is visible is always the person who knows the best. Whether they know the best or not, this is the interpretation in the minds of the people. Like, if this person is speaker, they must know what they're doing. If they have a YouTube channel with all these followings, they must know what they're doing. We see that with influencers everywhere, they'll come up with some challenge. Everybody in the world is doing the challenge and you're like what is wrong with you guys. This is so stupid. But give them the alternative. You tell them what to do. Right, at the end of the day, the speaker is the person who's number one.

Speaker 1:

So want to be the number one pediatrician in your area? Youtube. Dermatologist YouTube Gynecologist. Youtube Ear, nose and throat. Just show up Ear, nose and throat doc. Just show up and clean ears on camera. That's it. Then you become the doc. That's how the human mind works, right? You want to be the speaker who's known for stuff. Kill it on YouTube. Kill it on YouTube. It positions you as number one. You host events. People are like you, mean.

Speaker 1:

Let me tell you something From my faith-based organization where I have the YouTube channel. If I came on that YouTube channel and said you know what I was thinking of doing? It's called Success by the Book. That's the name of the YouTube channel. If I said you know what I was thinking? I was thinking we should do a Success by the Book conference. We'll call it success by the book. Live, right, and maybe we'll do it in Houston and all of these things. I'm telling you I'll fill up the place because it's like oh, we hang out with you twice a week on YouTube and we get to see you in person. Let's go Right, and so that's just the way it is. It positions you as number one. That's what it does. I want you to think about it.

Speaker 1:

I've not even gone through all seven, but when you say no to an HQ, you're saying no to attracting clients, you're saying no to converting clients, you're saying no to being more referable, you're saying no to being positioned as number one. How much is that costing you in impact, time freedom and financial freedom? How much is it costing you? Too much? That's the answer Way too much, okay, all right, number five. Number five is it helps you streamline operations. Okay, it helps you streamline operations.

Speaker 1:

So, for instance, you are a private practitioner, I'm a pediatrician, okay, and in the fall and in the winter, you're like oh my goodness, if I have to talk about what to do about snotty noses one more time, right. But they're talking about all day, every day. If you're an allergist, you're talking about the allergies, the purifier, which one is the right brand, over and over. Which medication? Is it Claritin or is it Zyrtec, which is better? Blah, blah, blah, flonase. Which one is over the counter?

Speaker 1:

And you're answering the same question over and over and over and over how many hours could you save if you just made a series of YouTube videos and when people call in or whatever you're like, you get a link. You get a link, everybody gets a link. What if you could do that? What if you could do that? You're a coach and before people come to work with you, they have the same questions over and over and over and over again. Come to work with you, they have the same questions over and over and over and over again. What if those could be videos that you make? People are like, well, has somebody with this kind of problem had a win with you? And you just get all your testimonials and you record them. And when people are like, oh, you know, I don't know, you're like, boom, here are seven testimonials, here are 25, a hundred testimonials recorded.

Speaker 1:

Right, so you streamline your operations. What are those questions that come up again and again and again and again and again? For you, for your team? That's all content. You can create it and be done. You can create it like with a newborn my baby's cross-eyed Is that normal? My baby's poop is green Is that normal? Breastfeeding and formula feeding which is better? Over and over and over and over. That's content, and it'll streamline operations. You save hours.

Speaker 1:

I'll give you an example. We didn't quite do it with the YouTube channel because I didn't know what I was teaching at the time, but it's the same principle, right? And so we did. As pediatricians, we did ear piercings for our patients, and outsiders too, and our phone would ring off the hook. What kind of earrings? How old should they be before they do that? What is the procedure? How do you manage the pain? And I remember walking by my front desk person answering these questions over and over and over. I said no, ma'am, no sir. I was like here you go, pen and paper, make a list of the questions they ask you, and I took all of them and converted them into content. And the same place where they would go to book the ear piercing appointment. Everything was there. Guess what happened? Those phone calls disappeared, every last one of them, right, they just disappeared. And so that's the same thing you can do with your YouTube channel. And so now my front desk person is freed up to do her work, as opposed to sitting on the phone answering questions about ear piercing all day, right?

Speaker 1:

Okay, so streamline your operations Number six. Number six is personal development. Man, there is something beautiful and magical about doing something that you're not comfortable doing. Absolutely beautiful, okay. So let me use my daughter as an example of this. So, my daughter her name is Cheta and she's 16 years old at the time of this recording she's homeschooled, and one of the things that I thought about I said what are the evergreen skills that I could give my kids? And so, no matter what profession they try to pursue or whatever, they'll be fine.

Speaker 1:

And I have a number of things right, but two of them are communication and selling. You can learn to speak and you can learn to sell. You can figure the rest out. And these are two things that I really struggled with, right. And so I made up a thing. I said okay, entremd, we have a merch department and I want you to go live every week in my Facebook group and you're going to talk, and then you're going to sell. And so I trained her on this, and so, after everyone will come, we'll do a postmortem what worked, what didn't work, what could we have done better, all of those things. So what are you going to do differently next year? Boom, she's going.

Speaker 1:

She has done this nine times. She's done this for nine weeks, right, and in these nine weeks I have watched her become a much better speaker, much more comfortable speaking, able to deliver stories, able to give a talk and still do four strong calls to action in the course of the talk, making sales. Every time she does it it's beautiful to see, right. And so sometimes people are like, oh, youtube. And I'm like, really, it's not about YouTube, it's about what happens to you because you have to pull YouTube off. It's not about the podcast. People say, oh, you're a natural speaker. I'm like, no, ma'am. No, oh, you're a natural speaker. I'm like no, ma'am, no, sir, I am not.

Speaker 1:

I've put in the reps, though. You know, somebody in the EntreeMD business school asked a question about doing Facebook Lives and I told her everything about doing Facebook Lives and I had done a training on the Facebook Live framework years ago I didn't know how long ago, but I was like, yeah, I'll tag you on it. So I tag her on it, and then I'm looking at the video. I let it play. I did this video in 2020.

Speaker 1:

So almost five years ago, almost five years ago, and I was watching myself speak. I was like my goodness, like, wow, I'm a much better speaker now. What was that? That's like I'm going to go ask her. I was like what did you think? Like you didn't know that version of me. You know what I mean. You become this massive personal development massive. There's a great speaker on the inside of you, but you'll never know until you put in the reps, right.

Speaker 1:

And then number seven, finally, is it opens the door for unknown opportunities. You never know, right. I've had speaking opportunities that landed in my lap because somebody saw a video that I posted on LinkedIn. I've had clients who have had paid board positions, paid medical advisory positions, paid writing positions for Medscape and companies like that. I had a client who was flown out to Atlanta she lived in a different part of the country to come create a course for Baby Center. You don't know what comes out of it.

Speaker 1:

Like everything is not just tied to the business you have now. There's unknown opportunities and it's just because you show up. So the bottom line here is don't hide. Don't hide. Take up space. You're an expert. It's 10 years, a minimum of training, right, multiple six figures in debt. You're an expert and you have the expertise. And you have the expertise and you have the experience and you have the stories and you have the wisdom and you have all of these things. The world needs what you got and that's your legacy. That's a huge part of your legacy, right? So stop hiding.

Speaker 1:

If you have a podcast or a blog or a YouTube channel, it's time to relaunch it. And I don't mean go make an announcement, I'm relaunching. That's not what it's about. It's like change the energy around it. Maybe you weren't showing up consistently. Now it's time to show up consistently. Maybe you are holding back.

Speaker 1:

It's time to forget holding back All of those things like relaunch it. Give it a facelift if you need to. If you haven't launched one, it's time. Every doctor needs a platform. You know too much. You have too much to give. If you're listening to this podcast because you want to give right, give them right, but it's time to do that. It's time to do that, and if you need support with it, you know where to find us. We'll be happy to support you along that journey, but it's time to do that.

Speaker 1:

Okay, I know we're living in challenging times, but it's time to rise above the noise. It's time to create more than you consume. Right Content is time to create more than you consume. It's time to publish. It's time to do all those things right, like the world needs your voice. It's time to make your voice heard. I've made a commitment and you're going to see me go wild with this stuff, man, because I'm telling you our world is waiting for us.

Speaker 1:

Okay, so I'm looking forward to celebrating you. I'm looking forward to you telling me about how you started a YouTube channel, podcast or blog, and because of that, you have more clients, because your audience has grown. Because of that, you're so much more referable. You saved off hours of time in operations. Because of that, you're you're a much better speaker. You're positioned as number one. You're a household name, and it opened up doors you didn't even know about, didn't even make it to your vision board, but you have them now because you stopped hiding. Okay, so, rooting for you, go start it. Dm me to let me know how it goes on Instagram, facebook, linkedin, wherever you follow me, and I'll see you on the next episode of the I'm Trending Podcast.