The EntreMD Podcast

How I Got 112,588 Views on YouTube in Just 28 Days

• Dr. Una

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In just 28 days, I took my brand-new YouTube channel from 100,000 total views to 112,000—and in today’s episode, I break down exactly how it happened.

These aren’t fluffy tactics. These are seven rock-solid strategies that can transform your visibility and impact—especially if you're a physician entrepreneur ready to leverage content creation to scale your business.

From consistency and multiple content modes to the #1 thing that made the biggest difference , I’m walking you through the same roadmap that has helped me grow a legacy library of content watched in 72 countries. 🌍

Whether you’re a podcaster, private practice owner, or coach—this will shift the way you think about content.

If you’ve been playing it safe, this is your sign to go all in.

Let’s jump right into it!

___

Key Takeaways:

00:00 – From 100K in 10 Months to 112K in 28 Days
04:23 – Creating Authentic, Evidence-Based Content
11:51 – The YouTube Growth Journey
14:49 – Seven YouTube Growth Strategies
22:54 – Do More of What Works
34:00 – Measuring Success and Making Impact
41:26 – Take Action and Join the Revolution

Additional Resources:


When you are ready to work with us, here are three ways:

  • EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
  • EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
  • EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

Speaker 1:

In this whole process, I learned some principles that I know have put us in a position where chances are, we will be growing much quicker than we have previously. Now that I've discovered a principle, and that principle I'm going to share is number seven, because I'm going to show you the seven things that made it possible for us to go from 100,000 in 10 months to 112,000 in 28 days. Okay, so, seven things, but number seven is the thing.

Speaker 2:

Hi docs, Welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr Imna.

Speaker 1:

Okay. So I had come on here to talk about how I got 100,000 views on my brand new YouTube channel in the first 10 months. Okay, so here's an update, because now, in the last 28 days, we have had 112,588 views. I want you to think about that. It took us 10 months to do 100,000 the first time, and now it's taken us 28 days to do 112,000. And now it's taken us 28 days to do 112,000 views Mind boggling.

Speaker 1:

Okay, now I am sharing this with you because I want to see you win, whether you are on YouTube, whether you have a podcast, I know you have the message and I want it to be able to reach your world, like the people it's intended for, and to create so much change. Change that would be so important now, meaning that it's intended for and to create so much change. Change that would be so important now. Meaning that it's changing the lives of people. It's getting people to come work with you. It's getting people to come work with you so they can get even bigger results. It's creating opportunities for you, opportunities you didn't even plan for. And, beyond that, it's creating this legacy body of work that, even after you've been gone for a really long time, your work will still be changing lives.

Speaker 1:

I started doing content like long-form content, podcasts, youtube all of that you know pretty early on, so, let's say, eight years ago thereabout. I started podcasting almost seven years ago and I was just committed to doing it. I never said I was going to podcast for six months or a year or anything like that. I was just committed to doing it. I never said I was going to podcast for six months or a year or anything like that. I was just like I'm going to podcast, right.

Speaker 1:

I think when I developed a profound respect for podcasting or YouTubing, whichever was when this was during the pandemic and I was listening to somebody. He was talking about how to prepare your business and your life for challenging times and he was dead. He had been dead for a decade, okay, but here I was listening to it and it was like he was in the moment, telling me exactly what I needed to know at that moment and I thought about it and you guys know I'm all about. One of the things really important to me is that I live a life that is meaningful, that helps a lot of people, that I complete why I think I'm here on earth. So when I'm done, I'm gone Like I did it all, I complete my assignment, I'm good, and so to think that I can do that and after being gone, my life can be helping so many people arguably more people, helping more people than some of the lives of people who are alive I thought about it. I was so mind blown and that's when I really fell in love with content creation, right, like intentional, nicely curated content creation, and so you know. So I'm going to talk about it a lot. I'm always going to talk about it. I mean, it's helped us grow our businesses, it's helped us build audiences, it's helped us help at this point, like, all together, if you put all my five companies together, we're talking hundreds and hundreds of thousands of people. That's wild to think about, right? So, anyway, so this YouTube channel we're going to give it a little bit of context here.

Speaker 1:

So I am primarily a podcaster. So for EntreMD, I'm primarily a podcaster and, at the end of the day, I've studied a lot of people. They are primarily one, right, and so there are people who are primarily podcasters, but they have videos on YouTube. There are people who, like, they are on YouTube but they're primarily podcasts, right, and there are others who are primarily YouTubers, but they also have podcasts. So for EntreMD, I'm primarily a podcaster and I'm not a fan of teaching things that I don't do. I'm a big fan of experimenting, going through the process, coming down and say okay, guys, this is how we win, right? I'm a big fan of doing that and actually it's a really good thing. I'm going to give you a little side story. I was toying around with the idea of making a planner of sorts, which I've thought about for a really long time, but anyway, I digress. I digress from my digression.

Speaker 1:

So I went on YouTube and I was like let me just do some research into, you know, planners, what people use, what people do and all of those things. And I found this lady and she was talking about planners and the right way to do it and what platform to use and how to ship it and all of these things. But the video was from a year ago, okay. So I was like, okay, let me go to her channel so I can see what she's talking about now. And then she was talking about how to get your first thousand subscribers. I was like wait, hold on what just happened here, Okay. So I go back to look and she hadn't talked about the planner stuff in years. I said, okay, now you guys know I'm a student of business, right? So I start looking. So I look at her website and all the planners say out of stock. So I go to a video that she did again over a year ago. That was like you know what you should know before you started, but what she would have done differently if she started her planning business.

Speaker 1:

In the process of listening to that video I then find out that she was doing all those videos about how to do your planner when she hadn't even watched her planning business. Like she was literally just creating the planners and she created so many different kinds of planners, got a whole bunch of inventory. She didn't do any market research to see if the people cared about her planners at all and all of those things. So she ended up selling some, but it wasn't a business that actually took off. She ended up selling some, but it wasn't a business that actually took off.

Speaker 1:

And I was like no, and I'm not condemning anybody, but I just want to show you something, right? So here she is and people would have followed her and said, oh, this is a way to do a planning business and this is a way to do this and this is a way to do that. She hadn't even done it. This is why I'm committed to not teaching what I don't do, even though I'm committed to not teaching what I don't do. Even at the Entrepreneurial Business School, I don't teach what I don't do. I don't teach what I don't do. I don't teach what I haven't established as a pattern that works for others. I don't do it. So, anyway, I just thought I'd throw that out there. So we want to be people who are authentic, who are genuine, who share things that there's evidence that they work we've worked them, you know, and stuff like that. But anyway, so I said all that to say this.

Speaker 1:

So I would talk about YouTube, from how to figure out your content and all of those things, but I hadn't played around enough with YouTube to say, okay, guys, this is how you grow on YouTube, right. And so in one of my organizations, which is a nonprofit it's faith-based, it's a nonprofit I have a mentorship call that I do every morning. It's a prayer call. It's prayer teaching. So it's a prayer call I do every morning and I was like man, I would love to teach, but it's an hour so there's just not enough time to do the teacher required to pray properly. And then the teaching, all of those things. I said, okay, why don't I take the teaching I want to do anywhere and put it on YouTube and just build a YouTube channel for it? So I decided to do that, started doing that, and then I thought I was like, wait a minute, now I have an opportunity to grow on YouTube practice, on YouTube practice, all these things I've been teaching and all of these things, and then come back and tell my people this is how you kill it on YouTube. Okay, so that's kind of how this all came up. So the YouTube channel is called Success by the Book and at this point is 14 months old. Okay, all right, so we had had and I want to tell you this piece because it gets people a lot, right, okay, so launched the channel in April of 2024. Okay, and so we get, you know, 200 views here, 300 views here, you know stuff like that.

Speaker 1:

And then in June we had our first, you know, viral moments, if you will. We had a video that went to boom. I think in the first month it went to 50,000 views. It's like whoa, and it was on prayer. Okay, it was on prayer and I was like, wow, this is amazing Now, what you and I and everybody would think is right after that. Then you know, the next video will be 50,000, all that stuff. It never went back to 300, but now maybe it's like 800, 600, you know stuff like that. And I remember going like wow.

Speaker 1:

So I was like, okay, it took me 19 videos to get to our first quote unquote viral video. I'm just committed, I'm going. But when I said I'm committed, I'm going, I was like I'm going for 19 more videos. Okay, so we do, we get to 19, we get to 20, we get to, we keep going. And it's just like you know marginally better and things like that. I'm like, oh man, you know. And so I'm saying that to you to say don't stop.

Speaker 1:

When I started YouTube, I was like I'm in it, I'm in it. I wasn't trying it, I wasn't. I was like I'm in it and I'm going to keep going at it. I'm going to keep iterating, I'm going to keep iterating, I'm going to keep getting better and then we'll see, but I'm in it, okay. So anyway.

Speaker 1:

So June right, we started in April, june, we had our first viral-ish video. So we go June, july, august, september, october, nothing, it's just like marginally better. And then we hit November, and the first one that did really well was a video on. It wasn't on prayer, it was on finances why Christians are broke Very provocative, if you will like, annoying title. And then so we had so November, boom, we hit our next video. Okay, that went viral, and so that did even better than the one in June. I don't remember the exact numbers, but it went bonkers, it went like completely bonkers, and so that did even better than the one in June. I don't remember the exact numbers, but it went bunkers, it went like completely bunkers, and that was in November. Okay, so it went pretty quickly, you know, to 50,000, then 60,000, then 70,000. At this moment, I think yesterday, got to 120,000. Okay, so the video just went Okay.

Speaker 1:

So, so November, and I'm like, okay, you know, like we've had two months before we hit a moment Now we've had June to November, so that's five months before we hit it. I was like what's the worst that can happen? So you start doing, I'm iterating, I'm trying all the things, I'm doing all these things and it's slowly but steadily growing. Okay, slowly, but steadily growing. We get to 10 months, we're at 100,000, which is pretty cool, and we're just steadily growing. But the funny thing and I'll explain why this is important later is the video we did in November on prayer was the best performing video in every 28 day period after it, like, no matter what I produced, it was still the video that brought in the most views. Okay, so pretty interesting. So then we keep producing, keep producing, keep producing. And then we get to July, and then we have another video take off, like really take off in three weeks is done, 39,000 views, okay.

Speaker 1:

And in this whole process I learned some principles that I know have put us in a position where, chances are, we will be growing much quicker than we have previously, now that I've discovered a principle, and that principle I'm going to share as number seven, because I'm going to show you the seven things that made it possible for us to go from 100,000 in 10 months to 112,000 in 28 days. Okay, so, seven things, but number seven is the thing. Okay, but these one through six matter, like seven is not going to work without them. Okay, so let's run through these, and if you're here and you're like. But, dr Una, I'm a podcaster.

Speaker 1:

Take the many of the principles. You can take a run with them, um, but this is going to work and I will tell you if you are. If you are in private practice, please hear me. It is my desire for every private practice owner to have a YouTube channel. It will work wonders for your practice. It would work wonders. Now, this is right, but a lot of coaches will have podcasts and stuff like that. I have a podcast, right, I love podcasts. I tried a podcast in my private practice. They're like what's a podcast? And that's not to say they don't know what a podcast is, but they're more into YouTube and there's no point fighting people. You go to the platform where they already are and when people can see you, it's very different from when they just hear you and all that. So, anyway, these are the seven things.

Speaker 1:

Number one is consistency. Is consistency? For almost every single week, I had two new videos that went out every week. For almost every single week, I had two new videos that went out every week. Two videos, okay, and I will tell you that doesn't mean I was recording two videos every single week. Well, the way I did it and we'll talk about the mode in a second. But for some of those videos they were old videos. In fact, the video I told you about in November, that is now at 120,000 views, was pulled out of something I taught in person in church three years ago. I just didn't feel like recording and I told my team. I was like you will pull that video, you edited it, put it on the channel, goodbye. So when that was the video like literally on my channel right this moment, that is the best performing video. And it was an old video and many of you have old videos. You know what I'm saying. So if they're good ones, just go pick them. But anyway, it's consistency. And so I had two videos going out every single week, two videos. There was a cadence to it and all of those things.

Speaker 1:

Consistency matters, okay, consistency matters. Like today, literally before coming on to record, I can pull it up so I can read it exactly word for word from my Facebook. I will tell you what I posted. Okay, so this is my Facebook page. I said today I don't feel like recording today. This is what I posted. I don't feel like recording today, so I'm going to go record. And here I am recording. Okay, is it going to be a huge value to you? Yes, do I feel like? Did I feel like when I started? No, most times when I start talking I do feel like it, but I didn't feel like it. I was like I just want to chill and not do anything, but anyway, okay. So here I am.

Speaker 1:

So number one consistency matters. Okay, and if you need to build systems of accountability to keep you consistent, then you do so. But consistency matters. People tell you oh, you know, sometimes it just depends on what you're feeling. Don't let the people that are consistent make you feel any kind of way. Consistency matters. If people know that they will get a video from you on Monday and Thursday, they will plan, they will add your routine to their routine. If you don't have a routine, they're not going to add your lack of routine to their routine, okay. So consistency matters. Don't believe what people tell you, that it doesn't. It does Okay. Number two using multiple modes. Okay, using multiple modes. So I have done a for months.

Speaker 1:

This has now become my system, where I go live on that channel every Monday at 12 noon and then I have a pre-recorded video that goes out on Thursday. That's kind of the way I've done it Now. In the beginning I did it to kind of test, because entrepreneurship is just a big experiment, right, like you kind of want to get a feel for what works. And what I noticed is with my live videos, because it was live and live is my jam, it wasn't my jam. So if you're feeling like it's not my jam, it can become your jam.

Speaker 1:

Live is my jam. Now, right, I know how to carry the room. I know how to get people to engage with me, to engage with each other. They enjoy it, I enjoy it. It's like a whole thing. It's like a whole thing. It's a whole vibe, right? Okay, so I show up live.

Speaker 1:

So I get a lot of returning viewers. Right, when you look at the back end of the data for YouTube, I get a lot of returning viewers. Okay, and not as many new viewers. Right, and less new subscribers. Okay, with my pre-recorded video, I get more new viewers, less returning viewers, a lot more new subscribers because new people are finding it. And so, because I'm doing both, then I'm having this thing where the old timers are coming back and all that. I have this thing where new people are finding the subscribers are coming. So it gives me a good balance.

Speaker 1:

And so after I did the experiment and noticed the difference between the two, I just kept both of them. Right, I carried. I'm like the live does what it does, the prerecorded does what it does, and I'll just keep both. So multiple modes has worked really well for me. Am I telling you to do that? Not necessarily Okay, but for you, multiple modes could be be you do your pre-recorded videos and you do your shorts and you're getting a lot more subscribers through your shorts, right like. So there are so many different ways, but that's just the way I did it and it's worked. It's kind of like multiple approaches doing multiple things that are all making my youtube channel work.

Speaker 1:

So that's the second thing. The third thing is that I promote every video, guys. So when I see somebody start a YouTube channel and they do a video and they have five views, what it tells me is that they didn't promote the video, because your mom, your dad, your uncle and their cats will get you more than five views, right Like. So if we're gonna be disciplined enough to produce the content, we wanna be disciplined enough to promote it. Right Like, promote it. And so what? We're running about a thousand. So a thousand twelve hundred thereabout. Those are the number of people who come up every morning. Okay, you would think, because they know there's a YouTube channel. It's twelve hundred people. All you have to do is say there's a video today. It's not the way it works, okay, people respond to different things, okay. So let me tell you what I do Every day.

Speaker 1:

There's, every time there's a new video, it goes to my email list and they have a video and why this is a video to watch and the difference you'll make in your life and share it with the people in your world. We also post it to the Facebook group for the community and we're like this is the video that is, you know if I'm going live. They're like oh, dr Una is going live at this time or this is a video. This is the reason why you want to watch it. Go watch it. Be sure to share it with the people in your world. Then, on the live calls we have every morning, I'm like guys, we have a new video today. This is a video, go watch it. And a lot of times, like on a Monday, when I go live on Monday, I'll tell them if you miss the live. You want to go catch us? I'm literally promoting it twice, right? And then on the YouTube community, we would do the post, right.

Speaker 1:

So just say, hey, there's this new video on the channel, come check it out. Do you see what I mean? Like, because with an audience that size, the tendency is to think it's not required. Marketing is required. It's always required. Selling is always required. People will not do what you think they will do. They will do what you inspire them to do. Okay, so if I could sit here, if I could sit on any points other than number seven, I would sit on this one.

Speaker 1:

You must promote your videos. Now you may be thinking well, I don't have a thousand people who come on and join me every morning. Please hear me when I say this. It's so. Besides the point, who do you have? It's not about what you don't have, it's about what you do have. You have family, you have friends, you have clients, you have patients, you have team members, you have all kinds of people. Okay, you have to promote it. There's no point creating videos you have no intention of promoting. The algorithm is not even going to pay you any mind until they see that, oh, people have interest in it and all of those kind of things. You've got to promote your videos. You have to, you have to, okay? So that's the level of effort that we put behind every single video, and there are other things. I'll break it down as we go. So that's the level of effort that we put behind every single video, and there are other things. I'll break it down as we go. So that's number three. Number four this is a huge one. Now let me tell you, this is specific to YouTube. It doesn't apply as much to podcasts, but this is specific to YouTube.

Speaker 1:

Youtube rewards you for doing these things three things. You for doing these things, three things For getting people to stop scrolling, so they click on your video. Okay, they watch your video, a lot of your video, and they go on to watch another video. If you do that, what that means is you're keeping people longer on the platform, and if you keep them longer on the platform, you're creating a win for them, because now they can show ads and do all of those things. If you do that, they will reward you. They will reward you with more people, because they're like oh, this person is so good, he's just keeping everybody on the platform. She's keeping everybody on the platform. If people come on your video and they bounce, then they're like we don't want to show them because we're not making any money off of this person. So it's all about a win-win, right, it's all about a win-win.

Speaker 1:

So number four is on every video, I recommend the next video, every video, I recommend the next video, every video. Okay, I'm like, oh my goodness, like, this is, this is the video that you need to go watch right now. So, for instance, for this one, right, if I was doing this primarily on YouTube, I could say I did a video on how to create 52 pieces of content in 60 minutes. That's the next video to go watch, right, and so what that does is it keeps people. So they've come, they've stopped to scroll, they're watching and they continue watching, right, and YouTube's like oh my goodness, send everybody. Okay, that's the way that works, okay, so I recommend the next video. On every video, the idea is keeping people on longer, which is a win-win, okay, so, yes, it makes YouTube happy, but, of course, the longer time people spend with you, the more they know, like and trust you, the more likely they are to work with you, the more likely they are to refer you and all of those things. Okay, number five.

Speaker 1:

Number five is that I create evergreen content and I treat it accordingly. So let me explain what I mean by that. I'm not just creating videos based on fads, based on what's happening in the news and all of those things. I'm thinking like think all the way back. I'm thinking about creating this body of work where my children can say I wonder what made mommy the way she was?

Speaker 1:

And they have a thousand videos that are systematic and methodically arranged, that everything they're looking for is in it, right. They're looking for stuff for finances there. They're looking for things about marriages there. They're looking for things about you know, mindset stuff and maintaining your peace is there. And they look about things about prayer and studying your Bible. All that is all there, right, and so they can use it. You see what I'm saying. So I'm not creating. I'm not just creating stuff to be creating stuff. I'm creating a resource bank. Okay, I'm creating a vault Now. So because I create that way Now, so because I create that way, I can then treat it accordingly.

Speaker 1:

So when somebody so now, and this is so fun, I just found all the questions people ask me and I made videos about them. So one of the things that will happen so you know, my husband and I, we pastor a church, right, and so someone will come and say I've met somebody and I kind of want to know. You see the one. And I'm like, well, I have nine questions. I would ask you about that, like nine places to look. So I made a video. And so when they tell me that, I'm like, wait, that is so awesome and all, I'm like, okay, open up your YouTube and pull up the link. I'm like, here you go. Okay, so why don't you watch this and put your thoughts together and let's sit and talk about it? Guess what? It's a whole one hour. I don't have to be talking Right, but, but I'm, but I am talking right through my video. So it becomes this resource.

Speaker 1:

Somebody tells me I'm reading my Bible. I'm struggling. Like you know, I find it boring. I fall asleep. I really want to read it, but I'm struggling and I have a video of, oh, how I read my Bible in six months after struggling to read it for five years. I'm like, here you get a link right. Just the other day, someone's like oh, my goodness, I really need to talk to you. Mom, guilt is like, is doing a number on me. I'm like what.

Speaker 1:

Pull up your phone, here you go, here's a video, and so that whole library. Right, like when you say you hear from God I don't know what that means. I'm like, here you go, here's a video, right, and so I use it as a resource. Because, guess what, when all these people find the video and it answers their questions, they go watch more videos. So think of you. Let's say you run a private practice, for instance, right, think of the things people ask you all the time, like as a pediatrician, they're going to ask you about poop. They're going to ask you about, you know, sleeping at night. My baby is cross-eyed, my baby's sped up, like, literally, you just create videos, right, so is it doing the work of attracting the people, bringing your patients and all those things? It's doing that. And every time somebody says and my mom is so worried because my child is cross-eyed, You're like here I was, like you have more stuff to give them. Okay, all right. So, and if you're a coach, think about all the questions people ask you. Maybe these are the reasons they don't work with you. They ask all these questions or the things that get confused, you know, whatever those, you just start creating a bank of content, when people maybe they send you DMs or they ask you questions in the comments and things like that just go after it, right? Even this video. How is it that I'm ending up doing this? I said, hey guys, in the last 28 days we had 112, 588 views on our YouTube channel. Who wants to debrief on how? Exactly the seven things that made this possible? And I got a bunch of people who said, yes, I'm like, okay, so guess what I'm going to do after this is all edited and stuff like that. I'm just going to go post the link. You get a link, you get a link, everybody gets a link. Right, so that way you would now have this resource thing and it just becomes like people find it, then they binge and watch five, six, seven, eight videos. So even on my YouTube videos, when people ask questions, now I'm like that's a great question. I recorded a video to answer it. Here's the link, check it out. Happy to answer any follow-up questions. Do you see what I'm saying? So I treat it accordingly. Okay, and that leads to a lot more growth because many people will find it and they watch so many videos and they tell other people about all these videos and it just keeps going All right.

Speaker 1:

Number six strategic outlining. Guys, I talk a lot. I speak a lot. Like I just told you, I host a call every morning. I've done that for five years. I speak a lot. That's an hour every day for five years. I do the math. I talk a lot, and if anybody could wing this, I can wing it. But let me tell you what I don't do. I don't wing it.

Speaker 1:

I outline every video. I outline this video Like I outline every Now, specifically for YouTube. Let me tell you what that outline looks like, because it's not random. Okay, it's not random. The outline is not just what I'm going to talk about. So I have an outline. I take the time to research.

Speaker 1:

What is my thumbnail caption going to be? Because that's what makes people stop. Okay, what's my thumbnail caption going to be. What's my title going to be? In the beginning, I didn't know any better. So my thumbnail caption and my title, they were the same. No, that's a waste of YouTube real estate. So I'm like this is the thumbnail caption, this is the title, this is the hook. Like, this is what I'm going to say in the first 30 seconds, so people can lean in and not scroll away. Then this is the intro.

Speaker 1:

Whichever story or whatever I'm going to use, or statistic, whatever that is to kind of connect with the people. I reign them in properly. This is the next video I'm going to recommend, right, and this is what I'm going to do to keep people to the end. So, for instance, you will see that I said and I'm not manipulating, it's the truth that I introduced it. And then I said, oh my goodness, number seven is like the one right, and so what does that do? That makes you stay to see what number seven is right. And in the YouTube world, they're like oh my goodness, people are loving this video, they're still here on this video and all of this kind of stuff. Okay, so I map all of that out before I start speaking, before I start creating the YouTube video. That is the way to create efficiency with your channel right, where you're able to do so much in that short period with your video.

Speaker 1:

Okay, so, strategic outlining, that's what I call it. Number seven okay, so we're at number seven. Okay, number seven is as valuable as one through six, and this is what number seven is, and this is what I say in EntreMD, in the EntreMD business school all day, every day, and twice on Sunday. Do more of what works. Okay, because I just had a oh my goodness, what is wrong with you? Moment. Okay, with this whole explosion that happened, and I'll read those stats, or stats as of two days ago. I will show you the stats as of today, okay, but here's the deal. Okay, here's the deal. Hear this the first video that went viral in June of 2024, two months in was on finances. It's why Christians are broke. Okay, so I talked about that Fantastic, wonderful finances. It's why Christians are broke. Okay, so I talked about that Fantastic, wonderful.

Speaker 1:

The video in November was on prayer. Okay, and when it comes to prayer prayer in the spirit, all those kinds of things it can be what some people consider controversial. So when I first did, I was like, oh man, I don't have time for all the keyboard warriors who are going to come out because of this one, and I decided I was going to do it. So it shocked me to no end that that was my best performing video, okay. So when it took off and it went viral, I was like what in the world? Right? People from all over the world. That video has been watched in 72 countries, like all kinds of stuff.

Speaker 1:

I'm like, okay, and then I go about my marital way. Okay, so I'm doing all the things I'm doing, I'm doing all the things I'm doing. And then I get to the end of June and I say huh, since November, every 28-day period, no matter what I have talked about, the video from November on prayer is still my best performing video, no matter what I've done. And I'm like Dr Una, do more of what works, okay. So I did another video on prayer and I'm going to give you because this is, I mean, it's so mind blowing to me, and I'm going to give you Because this is so mind-blowing to me and I can't believe I didn't see this. So that video now I'm pulling it up right here as we speak, that video now is three weeks old, three weeks old today, and that video has 39,000 views, three weeks old, and I said Okay.

Speaker 1:

So for the first time since November, okay, eight months ago, the first time since November, there's been another video that has been the best performing video in a 28-day period, and it's on the same topic. I was like, okay, well, let's see. And so last week I did another video that is a spinoff on the same topic, same type of prayer, and that video, in seven days, has 7,000 views. So let me show you something else, because this blew my mind. This completely blew my mind. So I then looked at this 28-day period. I said, okay, what are the best performing videos? Video number one is the one I did three weeks ago on prayer. Video number two is the video so that did 38, 39,000. Video number two is the one from November on prayer. It has 10,000 views. Okay, video number three is the video I did last week, seven days ago, on prayer. It has 7,000 views. So the top three performing videos in this time period are on the same topic, the same topic.

Speaker 1:

So why did it explode? Because I did more of what worked. That's all, that's, that's all. Like, yes, all these other things, of course, all these other things, but but, and I just picked what worked and I just kept working it and I was like, dr Una, you say this all the time. You say do more of what works and less of what. Doesn't? You say this all the time? You say this all the time. You say do more of what works and less of what. Doesn't? You say this all the time. You say this at least five times a week, but I missed it. I completely missed it.

Speaker 1:

Okay, so I took what worked. I did part two, I did part three and let me tell you something about that topic. I can do 20 different videos from 20 different angles and not repeat myself. So guess what I was like? I would probably, once or twice a month, come back to this. I can talk about whatever I want to talk about, but once or twice a month I'm coming back here. Why? It's what the people want and it's what I love to talk about. So, right, so maybe you're here. You're bored about talking about quote, unquote the same thing. Please do like, learn from me. I took one for the team, so you don't have to, right? I took one for the team, so you don't have to.

Speaker 1:

So find what is working on your channel and work it. Don't feel like, oh, I have to, I have to talk about you know one million different things. No, you don't. You don't. You can talk about a few things, but you definitely want to talk about the winners. Just come at them from different angles, right?

Speaker 1:

So the first one was five reasons why you must pray every day. The second one was how you can pray for hours without getting tired. So you know it's the same but it's different. And then like the connection between prayer and wealth, right, so, and then I can do in health and I can do in raising kids, and I can do in academic success, I can do, and I've experienced all of these things, so I can do all kinds of stuff with that. Right, I can still come back with five more reasons why you should pray every day, like literally literally right. I can still come back with five more reasons why you shouldn't pray every day, like literally literally, right, okay. So, anyway, this is the point. The point here is the one through six. They're true, and if you don't do them, your videos will underperform, they will not do as well as they need to do.

Speaker 1:

But what created the biggest shift for us was number seven. Do more of what works. Right. If it worked, do part two. If it worked, do part three. If it worked, do part four. Just go for it. Okay, okay, this moment.

Speaker 1:

And so in 14 months, we have 15,843 subscribers. We have 120,000 views. In the last 28 days, we have 3,000 new subscribers. In the last 28 days, we have 26,000 watch time hours. This one I'm going to do the math for because I want you to get it 26,000 watch time hours is like 1,083 days, like if one person were to do that, it means they were watching your videos 24 hours a day for 1,083 days, which is for 1,083 days, which is let's put that in years, which is 2.96 years. Call it three years. Three years, three years worth of content. That is powerful, okay. An estimated ad revenue is $1,600, right, so super powerful. And what has this done for our audience? It's grown our audiences. It's grown the faith-based books that we're selling. All of those things, all of those things are happening and it's just unbelievable.

Speaker 1:

And we're 14 months in and I want you to apply them in your own business. I want you to apply them to your podcast, I want you to apply it to your YouTube channel. If you don't have a YouTube channel, I want to invite you to start one. It's really going to make a huge difference in your business, like huge difference, okay, and I want you to think about this for a second, because for me, now we have, for the whole channel, we have about we crossed 700,000 views today. Okay, for the whole channel, we've been watched in 72 countries.

Speaker 1:

I have had people from South Carolina, california, nigeria, zambia, cote d'Ivoire, the UK, canada. Come to Georgia, come to attend one of our services. I said I found you on Success by the Book and I started coming for your prayer calls and I just wanted to meet you is the most ridiculous thing. And people, when they talk about the life change and talking about how all aspects of their lives are better and how their marriages are better and their kids are better and all kinds of things happening and their businesses are better, they're in the best shape of their lives and all of these things, to think that because I would turn on a camera, I could have that level of impact is ridiculous. Right, and so we're talking. I mean, like there's all this stuff and this is one aspect right, there there's EntreeMD and all the things that are happening there. There's all, there's all of this.

Speaker 1:

And I'm saying that because with the business you do, and I'm saying that because with the business you do, maybe because of you know, like it's a brick and mortar in a local area maybe you're going to touch a million people, 10 million people, 5 million people, 100 million people. Think about the lives you could touch. Your business is going to grow, your revenue is going to grow, your team is going to grow. All of that is going to grow and you would change so many lives. And you're a physician, which means that you have some of the greatest expertise, some of the greatest experiences, the greatest stories. You have such great credibility just because of the DR and so many people follow you. So many people believe you and so many people will follow you. So many people believe you and so many people will have their lives changed by you, and that matters.

Speaker 1:

I want to invite you to not give it up. You may not like the way your voice sounds. You may think you have an. You may say, oh, I have an accent. You may say I'm not a tech person. You may say I'm shy. You may say I don't know what to say. I've said all those things and I want to tell you you don't need to be perfect to do YouTube. You just need to do YouTube to do YouTube, and you just need to make a decision to do it like you mean it and you know. Create such a great impact for your audience, get access to so many more clients and patients whose lives you can transform, and this will change everything for you. It will change everything for you. So I want to invite you.

Speaker 1:

I want to invite you to do this and embrace this, and embrace what is possible and, whether you're launching a new channel, you're committed to relaunching it. You can send me a DM on Facebook or Facebook or Instagram and say, dr Una, I'm it. You can send me a DM on Facebook or Instagram and say, dr Una, I'm all in. Now this is a link to my YouTube channel. I want to come, support you, amplify, maybe throw out some comments and stuff like that and, man, imagine what this could be. So I'm rooting for you. Go do it. This is a whole revolution. You know how we are on Tram D, so I want you to take this episode, share it with at least 10 doctors in your life. Tell them hey guys, let's go do this. Like everybody's talking, we're silent. Like, let's go do this and I'll see you, my friend, on the next episode of the Unfriendly Podcast.