Dr. Una is passionate about helping physicians embrace entrepreneurship so they can grow their wealth and win back the freedom to practice medicine on their own terms. Learn more at: https://entremd.com/. Dr. Una helps physicians build and grow their businesses to 7 figures and beyond. Each week, she will share key insights on how you can turn your medical experience into a profitable, passion-based business that gives you time, freedom, and a deep sense of purpose. Be sure to follow the podcast so you never miss a new episode!
Do you hesitate to promote your services because you’re afraid of bothering people? In this episode, you’ll discover: Why feeling like you’re bothering people is actually holding patients back from the help they need.
By the end of this episode, you’ll understand that marketing is a service, not a nuisance. You’ll walk away ready to help your ideal clients find the solutions they desperately need.
When you are ready to work with us, here are three ways:
The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here.
EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
We may think when I market , I'm bothering people , but the truth of the matter is , when we don't market , we're bothering people . When we don't market , we have people who are in pain , a pain that our businesses solve , and we're telling them you just have to stay in that pain , hi docs . Welcome to the EntreMD podcast , where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms . I'm your host , dr Imna . Well , we've been running a series on the things that stop physician entrepreneurs from marketing their businesses that are so amazing that can change lives and create time and financial freedom for them . And reason number two is this I feel like I'm bothering people by asking too much , by talking about my business too much . I just feel like I'm bothering people , so I want us to talk about that . Now again , this is something that I've experienced . So , if you know , if we're not , if you're not really familiar with me , I'm a pediatrician . I've had my private practice for the last 15 years . I'm a serial entrepreneur . At this point , I run five different organizations and I have experienced every single one of these things . I started off my journey as an entrepreneur as an introverted introvert , like a super shy , socially awkward introverted introvert . Like a super shy , socially awkward introverted introvert Okay , like introverts called me introverted , so so I totally get it , and I remember being so afraid like you talked about it . Why are you still talking about it ? You're bothering people .
Speaker 1
People are going to get tired of hearing this . They don't want to hear about your podcast . They don't want to hear about your workshop . They don't want to hear about the books you wrote . They don't want to hear about the Entree of your Business
School . They don't want to hear about the profitable private practice movement and you talked about it yesterday . You did a post about it the other day . You did an email about it the other day . Nobody wants to hear about this stuff , and the problem with that thought is it will stop you from marketing , and the problem with you not marketing is that it cripples your business . It cripples your business . There are so many people who will pay for what you do , but they have no clue you exist , and so when we don't market , we're hurting our businesses . We put our businesses in positions where they cannot grow . Think about it Apple is still marketing , amazon is still marketing , tesla is still like we're everybody's marketing , right , and so you want to lean all in on this stuff , okay . So let's talk about this for a little bit .
Speaker 1
Okay , now , one of the things I did is I stopped to say let me look at the life of somebody that I've been bothering . Okay , somebody had been bothering , and a doctor comes to mind . And this doctor , she's in the entrepreneur business school and I believe the first time she heard about us , I was doing a workshop for private practice owners , the profitable private practice workshop , and I had also done the revenue boost challenge . So these were two workshops that I do to help doctors win as
entrepreneurs , and so she had come for both of them . She was very engaged . I remember looking at her and say , oh , my goodness , this lady is someone to watch because she is so she's such a massive action taker and all of those things .
Speaker 1
And so when I launched the Profitable Private Practice Movement , she joined the movement and so she'd show up every Thursday . She's working on her business and all of that , and we're talking significant change , right , like this is what you need to do to fill your schedule . She'll go . Do it , come back and know the brand awareness and all of that stuff . She'll go do it . She'll come back report Like I had the most number of views I've ever had on Tik TOK and all of those things .
Speaker 1
And then we'll say , okay , and she actually reached out to me because , again , I kept talking about the on-trendy business school and all of these things . And she reached out and she said , dr Una , I just want you to know , I'm putting my money together , I'm coming into the Entremdi Business School . I was like , oh , my goodness , nobody's ready for you . Ok , because you are such a massive action taker , she comes into the Entremdi Business School . She learns about how to lead her office manager properly , she trains her on the Entremdi ideologies and all of that . She actually got her the Profitable Private Practice Playbook which is on Amazon . If you run a private practice , you absolutely want to get this book and get it , for if you have an office manager , get it for them as well .
Speaker 1
And so she did that and all of that stuff and then learned how to lead her team profitably and all of those things and came back . She's like I had my first $100,000 month and that was a target for her , and I think the year before she had done 500,000 all year . She's like I have my first hundred thousand dollar month and we didn't just , you know , tiptoe past a hundred thousand , like we skipped along right past it , we sped past it , right . And she was so excited and all of these things . And I remember thinking I was like well , what if you had stopped promoting ? What if you'd stopped marketing ? What if you start talking about what you do ? What if you start talking about the book or the Entree , business School , or the workshop or the podcast or whatever right ? What would have happened to her ? Now , she probably would have hit that milestone , but not in that timeframe and not with the kind of piece that she has , not with her being able to do where it's team-led , where her team is running stuff Right . And so when I looked at it I was like this is amazing and this is the same thing for you . This is the same thing for you . So this is the way I want you to look at it .
Speaker 1
There is somebody in pain . So , for instance , for this doctor , she had a revenue milestone she wanted to hit that she hadn't hit . She had an office manager that was working for her but was quote unquote underperforming , and not because she's bad , but just because of the way she was led and not because her leader was bad . It's just because her leader didn't know how right , and so she had an office manager who was underperforming , she had team members , like as a whole , who were underperforming and she was working harder than she needed to work , she had less time off and all of those things , and that's the pain that she had and that's the pain she wanted to make go away . Who had the antidote for that pain ? I did , and if I didn't market , if I didn't tell her about the podcast , if I didn't talk about the workshop , if I didn't talk about the profitable private practice movement , if I didn't talk about the EntreMD business school , she wouldn't have known . And if she didn't know she would have had to do without .
Speaker 1
So we may think when I market I'm bothering people , but the
truth of the market matter is when we don't market , we're bothering people . When we don't market , we have people who are in pain , a pain that our businesses solve , and we're telling them you just have to stay in that pain . When we don't market , we're borderline mean , because we have an answer to a problem that somebody has and we're just like I'm not going to tell you about it . I'm going to keep this to myself , right , I'm not going to tell you , I'm going to keep it to myself . And so when you market , you're not bothering people . When you don't , you are . Now you may feel you're bothering people because somebody may say I don't want to see that . Yeah , if they don't want to see it , it means they don't have the pain your business solves , so they're not your people .
Speaker 1
Anyway , we can't lead our businesses based on the people who are not our people . We lead our businesses for the people who need exactly what we do . Of course , right now , if a plumber came and put up an ad I was talking about what he did I wouldn't care because I don't need a plumber right now . I don't need a plumber right now , but there's a different service . I'm just like , yes , exactly who is this person ? Who is this person ? Right ? Like this is exactly what I need , okay , so when you do this , you are not bothering people , okay . So this is the homework that I want you to do , and it may seem simple , but I want you to do it because it would change everything for you . It's very simple . I want you to itemize the pain that your ideal client or your ideal patient has before they start working with you .
Speaker 1
Okay , so for me it's things like they don't know how to build a brand . They don't know how to show up on social media . They're stranded . They don't have time to do anything right . They're doing all the things by themselves . They have team members . They don't know how to lead them . They don't know how to get the best out of them and it's driving them nuts . They don't know how to create revenue in their businesses . They've had the same revenue goals for years . They've not been able to hit it and things like that .
Speaker 1
Like I fix that , I fix that . You have a business that's profitable and you hate it and you hate your life because you're like oh , my goodness , the amount of work I have to do and the stress I have to deal with and all of that stuff , I fix that , I fix that right . And so the more I lean into it , the more I know I'm not bothering people by marketing . At least , I'm not bothering my people by marketing , I am hurting them . So , for instance , we have a million physicians , licensed physicians in the United States and we have so many problems physicians , licensed physicians in the United States and we have so many problems , and my mission is not just to build a business . My mission is to help 100,000 physicians build profitable
seven and multiple seven figure businesses , and so that we can start living life and practicing medicine on our terms . And I know that the 100 , thousand will influence the rest . I know that right , and so that's my job . And so I lean into the pain and I go , solve that pain by making them aware of what is available to fix the pain , and that's what your business does too . So I want you to take inventory of the pain that your patients have , that your clients have , that your business solves , and so when you go out to market , you don't feel like you're bothering people . You feel like you're helping your people , because that is exactly what you're doing .
Speaker 1
Okay , okay , and , as always , I'll leave you with this If you're like and , dr Una , I need help with this . Again , we exist to support you on this journey . Whether what you need is to get your time back so you can actually do the marketing , whether it's to know how to market , whether it's to overcome the mindset drama with that , whether it's how to lead your team so they can market , whatever it is . We're here to support you . So book a call with my team on tramdcom forward slash call . I will be happy to take a look at your business and tell you which program we think would be the best for you , how we can best support you .
Speaker 1
Now go do your homework and I want you to imagine a time I want you to visualize this that you're living a life as an entrepreneur where you proudly talk about what you do and when you talk about it , you don't feel like you're bothering people . In fact , when you don't market , you feel like , oh my goodness , I'm bothering people , I'm being mean to people , and you feel compelled to go tell people about what you do because it changes lives and that's exactly what your business does . Okay , so rooting for you and I'll see you on the next episode of the EntreeMD podcast .
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