The EntreMD Podcast

7 Hard-Earned Lessons From 7 Years of Building My Business

• Dr. Una • Episode 499

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Seven years seems like a really long time, but the truth is, it goes by in the blink of an eye.

Today marks the 7-year anniversary of EntreMD. On September 29, 2018, I hosted our very first meeting... Just six doctors and three med students in a restaurant. I had no clue what it would become! So in this episode, I’m taking you on a journey through those seven years: the wins, the wobbles, the results, and the lessons I’ve learned along the way.

My hope? That this episode normalizes your fears, reminds you you’re not alone, makes you dream even bigger, and helps you go all in on your future. 

Whether you’re in year one or year seven, I’m sharing the exact moments that shaped EntreMD into the movement it is today, and how these same principles can shape your business too.

This one’s from the heart. Tune in, take notes, and get ready to make your next seven years even more amazing than you imagined.

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Key Takeaways: 

  • 00:00 Intro 
  • 03:58 The first EntreMD meetup 
  • 08:55 The first EntreMD Live event 
  • 12:29 The launch of the EntreMD podcast
  • 16:20 The start of the EntreMD Business School 
  • 23:30 The first EntreMD Business School Vision Retreat 
  • 27:10 The EntreMD books 
  • 31:32 The Profitable Private Practice Movement 
  • 35:07 What I would love for you 
  • 36:52 Outro 

Additional Resources:


When you are ready to work with us, here are three ways:

  • EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
  • EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
  • EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

SPEAKER_02:

Just start. If I waited to have it all together, there would be no podcast. If I had waited for to have it all together, we would not have 760,000 downloads, almost 500 episodes. If I had waited, I don't have it all completely perfect. I've done this long enough to know like perfection is not a thing.

SPEAKER_00:

Hi Doc. Welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Mna.

SPEAKER_02:

Seven years seems like a really long time, but the truth of the matter is it comes and it goes in the blink of an eye. On September 29th, 2018, we had our very first entream day meeting, which I'll talk about. And at that time, I had no clue it would become what it became or what it has become. And I just want to take this time to walk you through the journey over the last seven years, the results that have been created, if you will, and the lessons that I learned along the way. And my hope and my trust is you'll be able to take some of these things. It will normalize challenges you're facing, it will normalize fears that you're facing, it will make you so excited for the future. It will make you go even more in on your future, and it will make your next seven years be so much more amazing than anything you could have imagined. I will also ask you for something that will be so meaningful for me. On traMD really is about helping doctors build profitable six, seven, and multiple seven-figure businesses so they have the freedom to live life and practice medicine on their terms. The entreeMD podcast and the entream D journey I'm about to share, these are two things that can radically change the lives of the doctors in your world. So I will ask you, even before you lean in, because I have a track record of giving you good stuff. I want you to take this podcast episode and I want you to share it with as many physicians as you can. Send it by text, send it in WhatsApp, post it in Facebook groups that you're part of where sharing is allowed, you know, share it with your friends and share it in your associations. If you're the leader of a physician community, share it in your community. I'm gonna be doing a tour, if you will, doing interviews with different leaders of physician communities. And if you love me to come into your community and it really is like a fireside chat, QA, like, you know, ask questions about the journey, about the lessons, what physicians should do, all of that. I am so, so, so open to it. Just send us an email at Dr. Una D-R-U-N-A at entre MD.com, and we'll be happy to set that up. So if you could share, this will mean the world to me. The world. And you can literally send me a DM or a PM to just say, hey, Dr. Una, I'm celebrating Entre MD's birthday as well. I want to let you know that I shared it and stuff like that. And I'll be happy to, you know, just give you a virtual hug. Okay. All right. I want to walk us through this. You've heard me tell the story many times of, you know, 2016 was when I first knew that medicine, as we knew it at the time, was gone. And it was time to retool myself. And I started that whole process of retooling myself so that I can thrive in the days that were coming, which are like, you know, today. And I started doing that. And I started learning to speak and I started learning to sell and all these things. And I said, wow, like, you know, I'm not the only one who needs to retool myself. It's not going to be bad for just me if I don't change. It's going to be bad for a million physicians. And so that's when, you know, I said, okay, let's turn around and let's, you know, let's help doctors. Let's help doctors learn things they need to learn. Like I was learning. So be ready for the times that have, you know, they're coming. And it's been something. Okay. All right. So let's walk through this. And I said it's been seven years. So let me pick seven landmarks, seven milestones that we crossed and kind of walk you through that. So the very first one I want to talk about is the very first entree and be meetup. Okay. So this was September 29th, 2018. And, you know, I had decided we're going to go all in. I'm like, okay, what are we going to call this company? I was like, well, we want to become entrepreneurial MDs. I think I may have seen that Dave Ramsey's entree leadership. You know, you know, sometimes you feel like people don't influence you. And after I thought about it, I was like, I wonder if that was what inspired me to do entree MD, but whichever. We then decided to call it Entre MD. And I remember, okay, entree MD, so E-N-T-R-E, then uppercase M, uppercase D. I was like, that's the name of our company, which I will pause and say this, right? Now, when I teach my clients, I'm like, please, it is always cute, is always clear over cute. Okay. Because when I picked Entre MD, I was like, who the name was so cute. But this is the deal. Every time I meet people, I have to explain what it means. Now, now not so much because people kind of know what the company stands for. But before that, or if it's someone who doesn't know about the company, it's like entre MD, I'm like, you know, like entrepreneurs entrepreneurial MD, entre MD, they're like, oh, right? I would may have picked something as boring as, you know, seven-figure physicians or physicians in business or whatever. Okay. So I wouldn't change this. I'm just saying clear over over cute any day. So that was our first meetup. And I was like, okay, we're gonna get people in, you know, for a lunch meeting and we're gonna cast the vision and all of those things. I had no clue what I was doing, people, but I was doing it, you know. And so we booked a room, we looked at a number of restaurants, and then we booked a room at Magiano's Little Italy. Okay, so it's a local, well, it's not a local restaurant, but it's a restaurant, it's there's one location local to me. We booked it there and started, I put the event on event right and started really promoting it and all of that stuff. And with all the marketing power I had in the world, I was able to get six doctors and three medical students to come in for that meeting. Okay. Big shout out to Dr. Carmen Eccles. He was actually one of the doctors that was there at that meeting. And Dr. Jayla Thomas and Dr. Aldwin, they were medical students at the time. They both graduated now, and one is completed residency, one is still in residency. It's just amazing, you know? And so we had that. And I remember being so nervous. And so, you know, welcomed people, did some chit chat, ate some lunch, and then came out. I was like, you know, entree MD, you know, these are the problems that are going on in the physician space. And the truth of the matter is if we don't retool ourselves, we're gonna be out of luck. And entrepreneurship is the path and share the vision and all of that stuff. And everyone was excited, you know, and that was the beginning of entree MD. At that time, we had no programs. I think after that, I started doing some one-on-one coaching. That was really all that I was doing at the time. And the big lesson I learned from that is, you know, there's a scripture that says, don't despise the days of little beginnings. Who would have known that a meeting where I could only, and it's not because I wanted to be a small, intimate meeting, that I did all the marketing I knew to do, and I got six people. Okay, six doctors and three medical students. And there's no way to have known that a meeting with nine people would become what it has become today. So I could have been discouraged that I only had nine people. I could have treated it like little, like it didn't really matter because there were nine people, or I could have celebrated the nine people and just kept pushing, which is what I did. And you may be in a phase where maybe you're in the earlier stages of your business. And I'll say, Don't despise the days of your little beginnings. You don't know where it goes. You may be in a phase and you can see your 10x, 100x leap. And so to you, what you have now looks little. I'm telling you too. Don't despise your days of little beginnings. Don't despise the business you have, don't despise the email lists you have now. Don't despise the number of, you know, subscribers you have on YouTube. Don't dis don't despise the financial milestones you've been able to hit. What you have is the raw material for what you're going to have, right? So, and you know, when I think about it, one of the things I think about, if I trace all the way back to my first business, is I wish I, with my first business, I really wish I celebrated the milestone tomorrow. I was so focused on what wasn't working, what I didn't have yet, that I don't really I didn't do that. And with my second business, I was like, nah, I'm not making this second mistake a second time, right? It's like having no pictures of your kid till they're in college or they've become Harvard-trained neurosurgeons, right? Like then you're gonna really wish you had the picture of, you know, the neurosurgeon in diapers when it was a baby and spitting up on everybody, right? So anyway, don't despise what you have. It is the raw material for what you're going to have. So that was the first, that's the first landmark I wanted to share with you. And so that was September 29th, 20, 2018. The next one I want to share with you was our very first, you know, like real event, like official event. And that was on Trinity Live. My very first one was in June of 2019. And I remember then that at the time I was still a socially awkward, super shy introvert or introvert. I was not as shy, but I still was. And I remember it was so out of my league. It was just something that I don't even know. I pulled it off because I was like, how do I develop all the content for a day? As like, how do I find the location? I even went to a hotel, got a quote for like 10 grand. I almost passed out. Like now it'd be the equivalent of a hundred million. Like, I was like, What? Like, I didn't know how to do that. I didn't know how to live stream. I did like there's so many things I had no clue how to do. Okay. But we said, yes, we're gonna do this, and we figured out every step along the way. And it was a phenomenal event. Now, with all the marketing power in the world that had gotten better, we had 47 people, but we had 47 people from nine different states, okay? And, you know, this is people flying in. I'm like, why are they flying in? Like, you know, like what, like, wow, you know, and I don't think there's anybody in the room I had met before, except, you know, I had a classmate from medical school that came and a client who was local. But other than that, no, it was so good. We had 47 docs in. That was the first time I shared the DBE framework, the doctor of the business, the empire, the first time I shared that framework. And I remember I launched a program at that event. It was called the Freedom Formula Masterclass. It was a 12-week program. You know, when I think, when I look back, I can see it was a precursor to the business school. It was just phenomenal. I mean, it was so transformational. We had a dog whose business grew by 150%, 12 weeks, 12 weeks. It was so good. So the event was really good. I got financial planner to sponsor the lunch and it was really good. And so, in that event, the lesson that I learned is to say yes. There are things that you look at and you're like, this will be great if I do, but I can't figure out how to do it. So I'm not gonna do it. But every time I've said yes to something that I'm like, I don't even know how to do that. I've learned how to do it and I've done it. And especially for OntramD Live, the first one, what it did, it positioned us in the minds of people as a real company. Like before that, you know, I had some clients here and there and whatever, but it positioned us as a legit, like a legit company. It elevated our branding, like our position in the minds of people so massively. And so I want to encourage you to be this person who says yes and then figure it out, right? As Maria Forlio says, everything's figure out, right? So so that was that was on training live. And we literally this year had our seventh one, right? So we had one in 2019, but we had the seventh one this year. And yeah, who knew it would be this thing that served thousands and thousands of people and changed the trajectory of so many doctors' lives. I mean, there's so many doctors who are like, my journey started in the on is in entream live and on training live, they some of them, you know, then went on to take those principles and change their lives. Some others went on, joined the entream d business school and totally changed their lives. And there's so many people who trace their journey of transformation as physician entrepreneurs to entream day live. And it all started by saying yes to something. I was like, I don't know how to do that. Okay. All right. So third milestone is in November of the same year of 2019, we then launched the Entre MD podcast. And the way this happened was very interesting. At this time, you know, we had a program that was running. And I told people, I said, one of the ways you can grow, you know, like your audience, the number of people who know about you, the way you can solve this problem of obscurity, which is one of the biggest problems every business has, is you can go be a guest on other people's podcasts. And I wanted to say that. Now, I did more speaking at the time at events or, you know, things like that. So I wasn't using the podcast method, right? But is it's the same concept. But I am not necessarily a fan of teaching people what I don't do, right? Like, so I treat my life and my businesses as the labs and I experiment with them and I come out and I say, okay, guys, this is what is taught. This is what I've experienced. Now let's go do the same thing. So I said, okay, let me go be a guest on podcast. I went to be a guest on the podcast. I think I did two or three. So I practiced pitching for podcasts, I practiced getting spots for it, being the guest on the podcast, all those things. And I actually really enjoyed the process. At that time, I was mostly a YouTuber, if you will, like, you know, doing mostly videos and stuff like that. And so I did a post on Facebook. In my mind, I was doing it to confirm what I already knew, right? I already knew that people preferred video over audio. Okay. I already knew. So I did a post. I said, How do you like to consume content, right? Like for your business education and all of that stuff. Podcast, YouTube blog. Okay. And I know, I knew that they were gonna say YouTube, podcast, blog, okay? In that order. The poll comes back, it's 90% or 95% podcast, and then YouTube and blog. I'm like, first of all, I was shocked. And then I was like, the nerve of these people. I've been spending all this time creating videos, and this is what you're gonna tell me. Then I made a decision. I said, Well, I mean, like, I'm trying to reach these people. So if what they want is a podcast, a podcast it is. And so I remember Googling, like, how do you start a podcast? And then this article by Buzzsprout came up. I read the article, got the microphone, signed up for Buzzsprout, did all of those things, used my phone, got my earphones that came with the phone, recorded the first two or three episodes, reached out to my brother. He's a keyboardist, he's a musician. I said, I'm like, you have to edit these podcast episodes. He's like, I don't know how to do that. I'm like, I'm a doctor. If I know how if I could figure out how to record them, you will figure out how to edit them. So we figured that out, and that's how the first few episodes of the Untree MD podcast happened. So we launched it November 19th, 2019. Who would have known? Okay, who would have known that this podcast over less than a little under six years would have 760,000 downloads? Who knew? The number of people who've told me, you know, my practice survived the pandemic because of the podcast, the number of people, whether clients or non-clients, who are like, oh my goodness, the episode you released on Monday is exactly what I needed. You know, like it's been such a game changer. And I want to say thank you to everyone who's listened, who's shared, who's written reviews. And if you haven't written a review, today will be such a wonderful day to do that. We're celebrating this amazing company that is, you know, changing all of our lives, really. So if this podcast has been a gift to you at all, today is such a wonderful day to leave a review. Okay. So the lesson I learned with that, just start. Just start. If I waited to have it all together, there would be no podcast. If I had waited for it to have it all together, we would not have had 760,000 downloads, almost 500 episodes of pure goodness, right? And so if I had waited, I don't have it all figured out, all completely perfect. I mean, I've done this long enough to know like perfection is not a thing, right? Perfection is not a thing. Okay, so that's number three. Okay, so we started off in 2018, we're only in 2019, let's keep going. And then in 2020, at this point, I had done the Freedom Formula Masterclass, which was a 12-week program. I had experimented with the six-figure club, which was like a nine-month program. And it's like, and I was just like, yeah, so it's kind of, I was like, there's something I haven't heard, but I'm trying to put my finger on it. And what is it? And then I figured it out. It was the on-trained business school. That's what I needed to do. And it would be all about helping doctors with these main pillars, like making the transition from physician to entrepreneur or physician entrepreneur, building a dominant brand, mastering revenue creation and building these teams, profitable teams. Okay. So these are people who can start help you serve and earn. These are people who take outcomes, not just tasks off your plate and stuff like that. So anyway, then we started the on-trained business school. And again, you know, I've talked about this many times. This was 2020. I had run one business, which was my private practice, and I had the on-trained business school, which at this time was a multiple six-figure business. And I was like, my goodness, like, what is my qualification to have a business school? Like, what is this craziness going on? You know? And I like telling these stories because, you know, sometimes you have doubts as you do what you do, and you may think that something's wrong and there's nothing wrong. You know, people talk about imposter syndrome. Dr. Catherine Toomer did a whole TEDx talk on it. And it's like, no, in any other world, it'd be called bravery. If you're gonna keep trying to do new things, if you're gonna keep trying to stretch and maximize your potential, then these doubts are gonna come up. It's just part of the course. It doesn't mean stop, it just means you're trying something new. You're close to your the edge of your comfort zone, which is outside the comfort zones where all the magic happens, right? And so even while I was talking about the entre MD business school and all of that, I was like, oh, MG, this is so crazy. This is so crazy. I would have to, you know, give you more detail of this story on another day, but we had an entre MD live. I told everybody about the entre MD, you know, business school. I had taught them about marketing and selling and the mindset shifts and all of those things. And I remember, you know, when I said, okay, come join the business school, it's open. I remember that day. There were 321 people registered virtually. Of course, everybody was not live at the same time, but two people said yes. I couldn't believe it. I was stunned. I was like, wait, what just happened?

SPEAKER_01:

And I'm teaching people how to market and sell, and I'm selling two people at 321 people. What in the world?

SPEAKER_02:

Now I can laugh about it. It was not funny, it was not funny at all. I had not done many multi-day launches, so I didn't understand that most of the people wait till the last minute to sign up. I was terrified. Okay. I learned to get it all together. And at the end of the day, we had 22 people join. The very first doctor to join the untrained business school is Dr. Efosa. He's a psychiatrist. He's absolutely amazing. Absolutely amazing. I told him this a few years ago. I was like, did you know that you were the first person ever to join the business school? And then we started this journey because at this point, the untrained business school is five and a half years old almost. And really, the commitment from then till now is how can we help our people get results? How can we help them get bigger results? How can we get them to free up their time more? How can we get them to get better team members? We have been all in on helping our people, right? And it's been one of the greatest honors of my life to run the business. I tell them that at the end of every call. It's one of my life's greatest honors to work alongside you. To watch doctors who are like, I don't know if I could start a business, to watch them start a business, to see a doctor say, I haven't taken more than a week's worth of vacation in years, to see them walk away from their practices for two weeks, three weeks, four weeks, and their businesses are still generating revenue. It's just a magical thing to see a doctor get their life back. And so we've had all kinds of milestones, right? People, you know, cross the six-figure milestone. I remember a year, this was 2021. 2021, a doctor came into the on-training business school and she's like, you know, I've been trying to hit a million for a few years. I haven't been able to hit it. So that's what I'm here to do. And I remember that year in November, she hit the million. She's like, oh my goodness, right? And so she hit her million in revenue, which was just phenomenal, right? And it's not all, you know, there's so many along the spectrum, but we've had, you know, people hit their million dollar year. We've had people hit their million dollar quarter, million-dollar month, right? Million-dollar launch. We've had, you know, a doctor running a very successful business have a million dollars in her side gig. It's been so fun. It's been so fun to watch. We had two doctors from the entream day business school hit the ink regional list of fastest growing companies. Can you imagine that? That is so wild. And so, I mean, it's been it's been just beautiful to watch the community that has developed, beautiful to watch people take their power back, right? Where they're like, oh, we're not renewing your contract, and people come back and they celebrate, well, they're not renewing my contract. Everybody's like, Yeah, now you can go do what you really wanted to do anyway. To watch people, and the thing is the way you do anything is the way you do everything. And so these wins are filtering into their personal lives, into their parenting, into their marriages, into their health.

SPEAKER_01:

Like it's not unusual to hear people say, I had my biggest revenue month, and I've gained three pounds of muscle, or I've worked out consistently for 98 days, or it's just it's so good to see.

SPEAKER_02:

On Tramview Business School is a magical place. There just isn't a place like it. And it's taught me so many lessons, but I think the lesson I want to hold on to for right now for that is if you will go in all in on serving your clients, if you go all in on that, not bells and whistles. And I'm not saying do not do bells and whistles, but that's not what I'm referring to. I'm referring to helping them get results. And for me, what that looks like is whatever books I need to read for me to be better, so I can help them better. I invest heavily in coaching because I understand like you can shatter glass ceilings, but once you shatter, you become the ceiling. Right. And so I'm very aware that the more of my limitations I work through, the more I can serve them, the better I can be for them, the better I can help them is helping them get results. That's what if you go all in on helping them get results. And so if you will do that, the results will blow their minds and your mind. And so in the untreamed business school, I stay in a state of being mind-blown. To watch an employed physician tell you, I want to do a practice, but I I don't know if I can do it. And then less than three years later, they're running a multi-seven-figure business. That is insane. That's the untreamity business school. That's the fourth milestone. The fifth milestone, I had the opportunity to do an event for the doctors in the untreamity business school because I'm like, we're creating all of this magic virtually. What will happen if we came together in person? And for me, I start my year, my new year in October. So my the Q4, the fourth quarter of the year is really the beginning of the year for me, if you will. That's when I do my goal setting. That's when I plan the year. I do all of those things. So while people are massively and royally distracted, October, November, December, I am probably the most focused, right? It doesn't mean I don't enjoy the holidays and all of those things, but remember it's holiday, not hollow week or hollow quarter, you know? So anyway, I wanted to bring my people into this experience because I'm like, man, if they do this, it will be so easy to navigate the end of the year and they can start the beginning of the year with a bank because they did all this work in the fourth quarter of the year. I was like, but you're gonna bring people from all over the country and many international to a place. And I'd never hosted an event at that level before. And so we had our very first entrepreneur business school vision retreat, and we had it in Hilton Head, South Carolina. Oh my goodness, was it an event? It was so amazing, right? The exercises we were able to do, the breakthroughs people were having in real time, the networking, the bond. It was so, it was just nuts. People still reference that meeting, right? They're like, oh, at this meeting, I remember saying it would take me five years before I'll be in a position to hire a doc. And so the person to sit right next to them is like, why? Why don't you do it over the next 12 months? And by the end of the 12 months, they had that, right? Like, I'm talking big shifts, big limiting beliefs removed, big blocks being right. It was so good. So people walking in, like, this is what my 20, you know, for that event, 2022 looked like, and walked away with a completely different picture, which was so much bigger. And many of them pulled it off. Many of them still have their notebooks from that event. And they'll say, Dr. Una, I was looking through that notebook. Can you imagine? I'd never paid attention to it, but hosting transformational events is a superpower of mine. If you will work with me and we are in it at an event, you are going to walk in one way and you're gonna leave completely different because that's my goal. That's that I'm like, you know, I have my team that'll do all the, you know, the swag and all this other fun stuff. I'm not wired that way. My mission is whatever limiting beliefs that we're gonna overcome them, whatever obstacles, whatever secret lies you've been believing, and you didn't even know, and they've been sabotaging you, they'll be all be uncovered. Your mind will be open for the first time to see a much bigger picture of what is possible. You walk away with a pathway, like this is my jam. And so I remember thinking, I said, huh, here we are. And somebody who started off as a super shy, socially awkward, introverted, introvert is a genius at hosting in-person events. How crazy is that? And so he left me with this conclusion do what you don't like. Don't be afraid to try what you don't like doing, because you will never know what your zone of genius is till you start doing stuff. And then you go, like, wait, apparently I'm really good at this. You will know, right? And so, dear introverts, my people, okay, the networking, the speaking on stages, guessing on podcasts, like when I have the people, my clients, right? The people in our trendy business schools do a lot of different things that are proven principles, right? Not just random things. Sometimes they're like, But I don't need that. That's all I'm just like, just try, you don't know, but you don't know. I mean, it'll give you clients, it'll give you all this stuff, but you may stumble on your zone of genius. So that was the lesson. Okay. Okay, so that's number five. Number six. Number six is on train books. Okay, so 2022, we released our very first book, was it which was the on-trained method. And if you don't have a copy, you want to go grab a copy. We have a total of five books now. But oh my goodness, I had always wanted to write a book. I had always wanted to find because I'm like, I know what I'm doing in the on-trained business school. I know I'm doing what I'm doing with the podcast, but I'm like, I want a way to be able to mentor people and expose them to different ways of thinking that give them different simple pathways and all of that stuff. Even if they're not ready yet to be in one of my programs or anything like this, I still want to serve them for the people who want to help other people and they don't know what to do. I'm like, here's a book, you can, you know, distribute this, all these things. And so we did the first one. And we've done many books since then. We've done two collaboration books with the doctors in the entream D business school, wrote books, and we did Visibility Formula and the Profitable Private Practice Playbook, which is a phenomenal book. And yeah, like you definitely want to check out the entream D library. And if there's any book missing, you want to get it. But I was looking at our KDP account. So these are just the books that's been sold through Amazon. We have 5,479 books that have been sold since 2022. That's just on KDP. We have some for Ingram's Park and all of those kind of things. To hear someone say, Oh, I read your book and then I made this change, and this has been the result. That is just wild. It's just so wild. And I'm so grateful that we started that process. We have more books in us. Um, I may or may not have two manuscripts waiting. I can neither confirm nor deny. It's been such a beautiful experience to be able to serve the physician community in that way with the books. And with this, there's a lesson I learned. And the lesson is actually, there's two. I'll give you both of them. The first one is the thing that you do it a lot, right? Like, so I help doctors build, you know, profitable businesses, six, seven, multiple, seven figures. And I've done it a lot. I've helped a lot of people. I've listened to their objections. I've listened to I know the obstacles that stop them. I know the hangups. I know all of these things. And so when you do that, you build mastery, right? You build mastery because what you don't want to do is you don't want to document things that when you go back, you're like, oops, I you know what I mean? And you know, because sometimes we might be more interested in writing the book than becoming the book, right? Like you want to become the book and then write the book. And so that was a lesson for me. Serve as many people as you can, have as many conversations as you can, create as many changes as you can, all of those things, and you start getting patterns and all of that stuff, and you become really good at changing the lives of people through books and all those other things, because these are things you've done. You're not making them up, or you're not reading about them and regurgitating them. But that's an aside lesson. The real lesson is plan for, and I these words, you know, they're words that are used to describe God, if you will. And so I'm not saying it in that kind of way, but it's the concept, right? So plan for omnipresence and plan for immortality. The way I understand it is you don't want to have only one way of helping people. You want to saturate a place with your philosophies and your expertise and your areas of mastery and the thinking that's created results for you. And for me, it couldn't be only entre MD or it couldn't be only my email list and stuff. And what books have done is books have made it possible for me to spread the message further, faster. It has created an opportunity for people to be able to see what I'm all about. And then if they want to come join our programs and all, they can do that. So that's for omnipresence. But immortality is like even if you're not here, like even if I'm not here, my podcasts can still change lives, my books can still change lives and all these things. And so it's kind of taking, is downloading yourself into other things that are not you. And so that whether you're here or you're gone, you're still able to change the world. You're still able to have a huge impact. Like I want to have an impact hundreds and hundreds of years after I'm gone. And it's things like that, this that make it possible, right? Okay. So that's the lesson I learned there. And then the last milestone was one of my really fun projects. And that is a profitable private practice movement. And we launched that in December of 2024. Okay. So we launched that in December of 2024. What happened was we had a Walmart in Florida that shut down 50 clinics. Okay. They just said this is not working. They shut down 50 clinics. And I remember doing the math and I said, wow, like if each of those locations had a thousand patients, that's 50,000 patients that don't have a doctor. And are there enough private practices to absorb that? I would see in Facebook groups, between all the Facebook groups, I mean, it's almost every day. Some is like, well, you know, I decided, I made the difficult decision to shut down my practice. And I'm like, what can I give people? This is not the whole thing. We're not gonna, it's not like the whole company and all that a company can exit with, but it's not all of that stuff. I'm like, at its root, what are the simple things physician and private practice owners need to know for them to have profitable practices, practices that are thrive in so they don't have to shut down their doors so they can continue to grow, so they can absorb all these patients so they can be the answer that the healthcare space needs. And I was like, it's not that many things. They need to learn how to fill their schedule. They need to become masters at that, they need to become masters at getting paid for the work they do, and they need to become masters at building profitable teams. And so the more team they have, the more impact, the more time freedom, and then the more financial freedom is these three things. I said, okay, there are over 300,000 private practices, and I'm not going to put 300,000 people in the on-train to business school. But if I could teach them these three things, and this is not something that newbies need. No, we've talked to private practice owners making 3 million and still working low-come to pay the bills because they don't have profitable teams and they're not getting paid for the work they do. So this is across the spectrum. And so once we came to that conclusion, we said, okay, we built a profitable private practice movement for every doctor to have the opportunity to master these three things for less than the cost of a cappuccino a day. And so I'm like, at this point, my job is to put it in front of in front of as many private practice owners as possible. Your assignment is to say yes. Because there's nothing standing between us. It's not the money standing between us, it's not there's nothing standing between us. You just click, okay, ontremd.com forward slash movement. You just click, boom, you join. That's it. Okay. Boy, has that been such a game changer. To watch doctors rock building their referral sources, rock getting paid for the work they do, hiring like bosses, raising prices, the whole nine yards. What a beautiful thing. The lesson I learned from that is your business is designed to solve a problem. And you may feel it's too big, it's too out there, it can't do it. Start from where you are and do it. You're the answer. I'm the answer for the problems my business is called to solve. You're the answer for the problems your business is called to solve. Like own it. Own it. I'm solving a big problem. Own it, you know? And so, so that was the lesson for me. So, so yeah, so you know, I hope in looking at all these things and seeing that, you know, I'm not just some whiz who came up and figured it all out. That's not the way it happened. This is, you know, seven years that we talked about in about 40 minutes, but it's been such a game changer. The amount of transformation I have experienced. I love the version of me that exists now. I loved me before, but you know, this version is pretty cool. It's been such a beautiful journey. And I know the next seven years will be even wilder and even more impactful and all of that stuff. And so, what I would really love from you is for you to join me on this mission. And we have enough resources to transform the physician community. Would you join us? Help us spreading the word, like share the podcast, share the books. If you're a private practice owner, come into PPPM, it's for you on train.com forward slash movement and tell every private practice owner, like nobody should have to shut their doors. Nobody should be struggling so much so that they don't have any CEO time to think, they don't have time for their family, all of those things, right? They're you know, super busy, but not making any money. All of these things, none of these things should still be happening, right? None of them. You're ready to build a seven-finger business. So you have a seven-finger business, you're ready to take it to the next level. Come join us in the entream D business school. You know, people in your world like that, share it with them. But I want to invite you to be an ambassador for the cause, an ambassador for the cause. We are here to serve, and we would love your help putting us in front of people to serve. If you have a large audience and you want us to come do workshops and all of that stuff, just let us know. Dr. Una at ontremd.com. We'll be so happy to come do that. But the next seven years, we're going all in and we're gonna go further and we're gonna go faster, but we can't do it without you. Everything you do helps, okay? So you can start by sharing this episode. You can share it on social media, tag us. We'd love to repost that and all of that. Tell us, you know, happy anniversary, if you will. Tell us how EntreMD has changed your world. We'd love to know. We'd love to know, okay? And the lessons that we've talked about, I want you to think of which one? One, two, or three that you're gonna adopt and start running with. And I want to see your business thrive. I want to see you thrive. I want to see the big change you'll make in the world. It may look little in the beginning, but everything that was that is big now was one small, right? It was one small. And I want to see you do that. I want to celebrate you, but this is the time for physicians. It is our time. But the old rules don't apply anymore. New rules apply. The entream de method works. Join the movement, join the mission, help us get it all out there. You be an example of what is possible. I'm rooting for you. And this is a new season for us. It's a new season for you. And it's my trust and belief that it will be your best season yet. So, rooting for you as always. I'll see you on the next episode of the OnTrain podcast. I'll see you everywhere where you're sharing the message, and we'll have lots of conversations there. Rooting for you always, and happy anniversary to All Train.