8 Changes in 8 Weeks: The Framework Behind My Fastest Growth Ever

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What if your business looked completely unrecognizable — in the best way possible — just 90 days from now?

In this episode, I'm sharing the five-step process I used to make eight massive transformations in my business in just eight weeks. I walk you through a real example: migrating our entire ecosystem from GoHighLevel to Kajabi, the chaos that came with it, and exactly how we pushed through to the other side.

Tune in and get inspired!

Key Takeaways:

• (00:00) Intro 
• (01:15) The conversation that changed everything 
• (05:10) Why intention is the real game changer 
• (09:00) Step 1: Set the Intention 
• (11:30) Step 2: Identify What Needs to Happen 
• (14:00) Step 3: Identify Whose Help You Need 
• (16:10) Step 4: Brace Yourself for Impact 
• (19:00) Step 5: Immerse Yourself in Next Level Thinking 
• (21:45) 8 transformations in 8 weeks 
• (24:55) Outro

Additional Resources:

• Learn more about my 12-month program.
• Interested in 1-on-1 coaching? Apply here.
• Grab a copy of the "The 7-Figure Physician CEO" book.

When you are ready to work with us, here are three ways:

• The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here.
• EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
• EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

Transcript

SPEAKER_01: 1:08

A lot of times with whatever big transformation we can experience in 90 days, this is what we think about. The time, the effort, the money, the pain, the suffering have to go through to pull it off. But here's the deal. You can embrace the important things you need to embrace to create big transformations in your business if you'll follow this five-step process.

SPEAKER_00: 1:28

Hi dogs. Welcome to the Ontree MD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Inna.

SPEAKER_01: 1:47

I had a conversation with my brother about two weeks ago that shocked me to my core. And it has made me change the way I think about my business completely. And it has put me on a speed track. I was already on a speed track, but a real speed track. And this is what the conversation was around. He was telling me about Claude co-work. And he's like, Have you used it? I was like, no, you know, I saw it came up on my Claude app, but I haven't used it yet. And he starts telling me about how powerful it is and how it's really agenc AI. Okay. So this is Agentic AI. And I said, wow. You know, I didn't know it could do all of those things, like going to an app, you know, pull data from there, do some work on this, go into the other app, upload this, upload that. It's like fantastic. It's full-on agentic AI. And so he said, but that's not the most interesting thing about it. The most interesting about it is they use Claude code, right, to build Cloud co-work in 10 days. And I remember my mind exploding. I said, wait a minute, hang on. Are you telling me that Cloud went from an AI assistant, if you will, to an AI agent in 10 days? And I thought about it, I said, wait a minute. If that is how fast companies are changing now, if that is the new standard, one of the worst things we can do to ourselves is stay the same. But the next worst thing is to grow slowly and relax. I know you might be thinking, no, but we don't want to, you know, it sounds like then it's a lot of hustle and where there's hamster will and all. And I promise you, we're not. It has nothing to do with that. Okay. I'm going to show you how to do this. I'm going to show you how to do it simply. I'm going to show you the most important thing you need to do to start thinking and acting in this way. Okay. And this just piggybacked off everything I've been working on this year because if you remember, I told you about going to CES, which is the Consumer Electronics Show, in January of 2026. And at that event, you know, Lenovo came up and did this presentation and they said, oh, you know, these are all the updates and new products and new partnerships and things that we have. And I remember counting 12 or 13 innovative things they had done, right? Like completely ramped products, introduced new products, all of these things. I was like, wait, is this all they did in a year? And if it was a year, it would have still been impressive to me. But I looked to see when they did their last update, and it was four months before that. I said, wait a minute, these guys made all these changes in four months. And so I remember walking away saying, every 90 days, this is a new thing I'm going to do. Every 90 days, my business is going to be completely different. Every 90 days. So this is the thing. For the most part, we're used to, you know, setting goals in January, looking at them again in December. Best case scenario, some growth, incremental growth, slow growth, and that's okay. We would like radical growth, radical change, but in a way, it's in the realm of wishing and hoping. It's not really something we think we can engineer and go for, right? And so between CES in January and my conversation with my brother about cloud co-work, I was like, hold on. We don't engage in this because we think it'll take too much time, too much effort, too much money, and things like that. But the truth of the matter is the real thing that it takes is intention. Will it cost you some time? Yes. Will it cost you some energy and effort? Yes. Will it cost you some money? Yes. But the real game changer, the thing you do to make this possible is not the time, it's not the effort, it's not the money, it's the intention. I am going to do this. We make a decision and we get it done. And so what I'm going to do on this podcast episode is I'm going to show you five things you need to do to get it done. Like, you know, it starts with the intention and what follows it. And I'm going to give you a practical example of something that I'm doing in my business. So I have this whole 90-day map, like the things I want to accomplish in my business in the first 90 days. And I've already done eight of them. At the time of this recording, we are eight weeks into the year. And I've already done eight massive transformations. And I'm going to give you an example with one of them. Okay. And this one you may relate with. I try to pick the messiest one, the messiest one I could pick up, think of. And so for me, one of the things that I was like, if we could do this in my business, this would be really great for my clients who give them, you know, a much better experience, help them get bigger results and all of these things. And that is making the transition from go high level to Kajabi. Now, to be very clear, I'm not against go high level. I'm not for Kajabi. I'm for what works for my clients. Okay. And so I don't have any issue with the platform, but for me, it wasn't working. I didn't really like how the courses look like aesthetically. The login process seemed to be more complicated than it needed to be. There were so many issues with, you know, I'm not able to log in, I'm not able to get in, my login doesn't work anymore. The email deliverability was a problem for us. And so so many people sign up and then they can't find the email, they can't find the links to the calls and all of these things. And I was like, oh my goodness. But if you're somebody who has been a content creator for any amount of time, you understand moving from one platform to the other can be a complete nightmare. And if you're not a content creator, you're not a coach, or you don't do events and things like that, think about moving from one EHR company to another. It can be a nightmare. I have clients who did this recently. It can be a nightmare. However, not doing it has real costs. There's a real opportunity cost to it. Like I knew doing things the way I was doing it, I am trying to build a world-class organization. I could not do it with what I had. I needed to change what was there if I was going to pull it off. You know, if I wanted my clients to have a better experience, I had to do that, right? And so I remember thinking about it. I'm like, oh my goodness, this is gonna be like, you know, pulling teeth, you know, and all of that stuff. I was gonna say it's like doing a colonoscopy, and my GI friends are always like, stop saying that. It's not bad. So I'm not saying that. Okay. And I thought about it, I was like, oh my goodness, the time, the effort, the money, the pain, the suffering. And a lot of times with whatever big transformation we can experience in 90 days, this is what we think about the time, the effort, the money, the pain, the suffering have to go through to pull it off. Okay. But here's the deal you can embrace the important things you need to embrace to create big transformations in your business if you follow this five-step process. And the first step in the process is the most important step. And the first step is set the intention. Set the intention. For me, I had to come to the point where I'm like, okay, do I want to build a world-class organization or not? Do I want to support my clients at the highest level or not? Do I want them to have a great experience or not? The answer is yes. I want them to have a great experience, right? I am building a world-class company and all of those things. Okay, fantastic. Is there any pathway to getting there, keeping things the way they are? No, there is no pathway. If I decide I do not want to make the switch, if I decide I do not want to recreate an ecosystem, then I am deciding that we've capped. We're here. So we just keep, you know, roaming around, going around in circles and circles, maybe getting a little better here and there, but there's no big transformation that's happening. So when I came to that conclusion, I set the intention. Now, the intention is a little bigger than the migration, right? The intention was like, I am going to build this ecosystem for my clients. And so, yes, even though we've made that migration, there's one big surprise that's coming on the back end of that. And it will be done before the 90 days are over. And I'm so excited to announce it and stuff like that. But anyway, I was like, I want to build this ecosystem, right? So it's easy for them to find what they need. It's easy for them to make transitions from one program to the other. It is easy for them to get notifications. It's like, I want to build this ecosystem that makes their interaction with the programs that we have so much better, so much more high-level, so seamless, part of their everyday lives, all of these things. Okay. So the intention as like, forget the pain, forget the suffering, forget the time, forget the effort, forget the money. The intention. I am going to be what I called it is eight-figure ecosystem. I am going to build an eight-figure ecosystem for my clients. So whether they're in the entrepreneurial business school or in the profitable private practice movement or any of our products. And I was like, I'm going to build this. That was the intention. And I was like, done. This is happening. This is happening. I'm going to face it head on. This is happening. Okay. And so as we do this, the reason I'm giving an example is I also want to think about your business. What is the thing in the way of a big transformation? Right. It is time to address that thing head on. Or what is something that needs to happen for you to have this big translation? And you know what it is because you're scared of it and you're like, I don't want to do it. You're pretending it's not there. You're adding 22,000 things to your to-do list so you can stay busy and not have to deal with it. Now it's time to call it out. Okay. And so was I quote unquote afraid? Yeah. I was like, oh my goodness, like, because I know I've migrated EHRs before. I know what this is like. I was like, do you know the number of landing pages we have to move over, the number of forums we have to move over, the number of videos we have to move over, the number of tags we have to move over. And every one of these things, we can break it and make a mistake and all of these things, you know, re-re-establish, you know, email integrity on a new email service provider. Like it's a Herculean task. And I didn't even know how to fully think about it. Like I could not map out this is the framework, you know, if we want to get everything over from go high level to Gajabi, these are the seven categories of things to move. I couldn't even conceptualize how to start going about this, but I set the intention. And boy am I glad I did. So that's the first thing. The second thing is you have to identify now that you've set the intention, what needs to happen. Okay, what needs to happen? So for me, when I made the intention, I didn't know what needed to happen. I just knew that this is happening, right? And then so now I had to start looking. What needs to happen? Okay. And there are many ways to do this. So one of the things I did, and this is another principle, I'll talk about it later, is you know, I went into Chat GPT and I said, okay, this is where we are on Go High Level. These are all the things I know of that we have in Go High Level. I want to map out a strategy to migrate from go high level to Kajabi. You know, how do I need to approach this? What are the categories of things that need to move? Okay. And so he gave me this list. I'm looking at it. Now, of course, I'm looking at it because, you know, AI can hallucinate. Okay. So ChatGPT can hallucinate. So you don't want base a migration off of it, right? And I'm so like, okay, landing pages, those need to move, farms that need to move. I said, okay, great. Like I need to do it. This is the size of team that I have. These are the people available to support. If we're to do this in phases, what would be phase one, phase two, phase three? Which for me, you're talking about a 90-day turnaround. So everything's within a 90-day period. And it plays around with some stuff. So I had some kind of idea, I had some kind of context, but I was not yet clear on what needed to happen, right? Like because I would not do that off of a box. And so then I had called my brother. And my brother, you know, he's into IT, he's a software developer, he's a serial entrepreneur, he does all the things. And of course, he's done many painful migrations from one tool to another. And so I said, okay, I need to make this transition. I've decided, I've set the intention to make this transition. These are the things I understand that I need to do. How do I need to think about this? Okay. And so he's the one, like, okay, we're not migrating from one to the other because we have an opportunity to say, this is what we want to build, and we're going to build it on Kajabi. So it's not a straight migration. So don't think about it like that. I'm like, okay, and this is what needs to move. This is what needs to move. These are the things you need to redefine. After redefining this, then we can do this. And this was a two-hour long, two and a half hour long meeting, right? And so we did all of these things. And then I was clear on what needs to happen. So setting the intention is amazing, is the first step, is the most powerful step. But if you don't then define what needs to happen, then it just stays as an intention. But my intention was in 90 days, I'm completely done, logged off, like we're done. And I've built an ecosystem that my clients will love because it makes their life so much easier. It's easier for them to engage in the program, to engage with the program at a higher level, they're getting bigger results because that's what I'm after. I'm after bigger results. Okay. So what needed to happen, we then define that. I had a whole document. This is our eight-figure ecosystem built. Okay. So I had all of those things on there. Okay. Then the third step is identify whose help you need. Okay. Identify whose help you need. Chances are, if you're going to make radical change, you do not have all the know-how, all the skill, all the expertise that you need to pull it off. And you have to lean on others to help you as well. And so for this project, first of all, I needed my brother's help. So I already told you about that piece, leaning with him even to figure out what was needed. I needed his help. And then I also needed somebody who was going to build out landing pages, transfer landing pages, transfer the forms, do all of those things, right? And so I hired a person, an ops manager, who I was going to get an ops manager anyway. But then this person could help me with all those things that needed to happen. And so for the thing you're thinking about, whose help do you need? We're not long rangers. We don't do things by ourselves. We take help from other people as well. Okay. So that was number three. Number four, raise yourself for impact. Okay. Why do I say this? Because when you decide you are going to take on a project like this, chances are that things you expected will take two days, that will take two weeks. There are things that you thought this was the pathway, this is what needs to happen. And it turns out, no, that is not what needs to happen at all, and not in that order. Even in the midst of this, the first person I hired to help me to move the things over, I had to de-hire them. I had to fire them in the middle of this project. And so things are going to happen. You're going to ultimately get where you need to get. And for me, I'm still going to get there in the timeline, but there's going to be shakings and delays and things that don't work according to plan and some things that will quote unquote fail and all of those things. And you have to ahead of time brace yourself for impact. Like things are going to happen and it's going to be okay. All the obstacles that come my way are designed to be overcome. I will overcome the obstacles and keep them moving. Okay. That's the way we want to think about this. We brace ourselves for impact. And this is something as an entrepreneur, you want to do, period. Like you want to be that entrepreneur who has decided, you know, challenges are going to come, obstacles are going to come, and I'm going to handle them. If you are going to be somebody who radically changes their business every 90 days and think about doing that every 90 days, which means you do it four times a year, what kind of business will you have? But if you are going to be that person, you are going to be a person who redefines your relationship with challenges. Challenges don't mean stop. Challenges don't mean you suck. Challenges don't mean you're a bad entrepreneur. Challenges don't mean any of that. Challenges are just challenges. And if you are going to create radical change, you're going to move forward, you're going to have progress, you're going to do all of those things, challenges will show up. They are there for you to overcome them. Think of them as weights in the gym. You lift them, you get better. You lift them, you get stronger. That's all that the challenges are about. So you will need to redefine your relationship with these things. And so the challenges have come, many of them, on this one project, and we recognize as part of it, and we just keep you moving. Okay. And then number five, it helps you against the sneaky thing that happens, right? Number five is immerse yourself in next level thinking. Okay. And what that means is, for instance, if you are going through, like I had a client who did this. Okay. So I had a client in the entrepreneurial business school who changed her EHR, changed her practice management system, changed her biller. Like she was working on these three projects at the same time. When I say this, you should understand how painful it is. Like I was giving her virtual hugs all the time. I would go back home and I would pray for her. I'm like, Lord Jesus, help her. Because I know it's tough, right? Because I know on the other side of these transformations, she'll have a wonderful business. But going through the process is gonna hurt. But then again, she was around next level thinking, right? Okay, so she's in the entrepreneur business school. When she comes on sessions, we're talking through those things, we're normalizing the challenges with that, we're putting in front of her what it will look like on the other side. She's seen other people going through challenging things and they're navigating the challenge and all of that. And so she stayed in the energy of, yes, this is challenging, but yes, we can do this, and yes, it is worth it, and all of that. Now imagine if, as opposed to that, she was in a physician community where all they talked about was how, oh, you know, we're not getting paid, nothing is working, this just sucks. I'm shutting down my practice, I can't take this anymore, and all of that, it would be a very different experience, right? And it's not to say those things are not true in the sense that the challenges are not there, they're there, but you really need to be around the people who are overcoming the challenges, who normalize the challenges, who are future thinkers. So they're like, oh my goodness, I'm going through this challenge by myself of my own free will. On the other side of this, this is going to be amazing, right? And so being around next level thinking. And so for me, that's what I did. Like I look for people who are building world-class organizations, look for people who are putting themselves, the challenges are not coming to them. They're putting themselves in the line of the challenge, which is, you know, what they do by setting all these goals. And they're just going through it and they're like, yeah. In fact, in the entrepreneurial business school, we have a scale, we have a tier that's called scale. And these are for the doctors who are doing over a million in revenue or dangerously close to it, who are still interested in hypergrowth, right? And so it's so interesting because in that room, sometimes they're like, okay, who has a win? Let's share a win. And someone is like, oh, you know, I de-hired, I fired an employee today, you know, they were underperforming and all those stuff. And it really hurt me to do it because they've been with me for a while and all, but I knew it was the right decision for the company. So the celebrations are, oh, I got a challenge and I'm going through the challenge, right? Is things like that. Or I had somebody resign and I'm so proud of the way I handled it. So they're talking about challenges. You know, my finances in my business, I really needed to go do a deep dive on it to look at the profit and loss statements, to look for how we can reduce our expenses by X percent, up this, all that. And I spent eight hours reviewing my finances. Like for 99% of the entrepreneurs, the thought of it is painful. Talk less of doing it. And so the wins they're celebrating in that room are the massive challenges that they're going through. Do you see what I'm saying? And so surrounding yourself with next level thinking. So this was what I did. And so, who are the people who are doing things like this and putting themselves in the way of challenges and saying yes to challenges because they want to get to the other side, you know, what their company will look like on the other side. And I immerse myself in it. What I mean by that is I am listening to those people for 30 minutes to an hour every single day, whether it's a podcast, whether it's their audiobook or whatever. I'm just surrounded. It's my daily reminder, what you're doing is worth it. Keep going, what you're doing is amazing. On the other side, what your company will be like. This is what we do. You know, entrepreneurs like us, we embrace challenges, we go for it. We go for it, right? And so I kept myself in that. Okay. So where are we with this? We were only eight weeks in, okay? And all my client stuff, all my programs, everything has been put in Kajabi. Okay. And so now we're in a position where people are able to get their links, they're able to get their emails. It's a much nicer looking course experience, if you will, for the doctors in the entrepreneur business school. They also get access to the profitable private practice movement. And both their programs are in the same place. Easy logins, all of those things, right? You know, and then we cleaned it up as well because we had the vault where everything, every recording for all six years of the entrepreneur business school is in. So we created an archive, we put the most recent things out there, we're organizing the core curriculum so it's all in one spot. So we're still on it. But oh my goodness, getting the information they need, immersing themselves in next level thinking will become so much easier. And I mean, it's just so amazing. And we're not done. Like we're two-thirds of the way. And there's a there's another component of it that we're working on, it's our secret project. I'm not gonna announce that one just yet, but we're working on it which will make it even better. Like, take this thing I'm describing that is already a massive upgrade. I'm upgraded even more. It's gonna be, it's gonna be so fantastic, so fantastic. And so I'm so proud of the work we've done, the team has done, and all of those things. But this is a deal. This is one of eight projects we have already done in 90 days. And I'm not telling you to say, hey, I'm great, I'm amazing, and all of these things. No, that's not what it is. I'm trying to show you what is possible. I'm trying to show you that with intention, we can start creating massive shifts every 90 days. Like I do a workshop in the entrepreneurial business school, which we've revamped, by the way. So, guys, get ready. It's just called the 90-day sprints, which we do at the end of every quarter to prepare for the new quarter. And this new one is going to be so wild because I'm like, guys, you're gonna get four times, five times, ten times the things you used to get done in a quarter and going forward. And it's not going to be because you hustle and die. It's because you set intention, you focus on your focus. Now you'll be in a position to spot distractions, spot shiny objects and all of these things, and you'll say no to every last one of them. And in the same Amount of time or even less time, you're gonna get so much more down. Okay, so I'm in the middle of eight projects. I'm talking about the ones we've practically completed, okay? We still have some more to go. So this is the deal, okay. A few weeks ago, we launched the insight scoop, and the insight scoop is my newsletter, and I created that because I want to be able to come on here and teach you concepts and principles and all of these things. But in my newsletter, I want to show you in my business practically how I'm doing that, right? And so you see the principle, you see all of that, and then you can see it in application. Okay. Think about it like business reality TV in email format. And so the newsletter for this week, I am showing you. I showed you one, like our migration and creating our eight-figure ecosystem. But I'm gonna show you the seven other things we've done, how we pull them off, right? The principles that allowed us to pull them off. Like you're gonna see it all in play. And, you know, that's just here. So if you're not subscribed to the newsletter, it's ontremd.com forward slash scoop. S-C-O-O-P. Okay? Ontremd.com forward slash scoop. And you get to see all eight that we've done in eight weeks. All eight in eight weeks. And when you look at it, then you have so many examples and it triggers so many ideas in you that you're like, wait a minute, let me pick my. You don't have to pick eight. You don't have to pick five. I mean, even if you picked only three radical shifts to make in 90 days and you did that every 90 days, and you won't be able to do that every 90 days because after you do three in 90 days, your muscles for doing this would have grown. Then you pick four or five or six, right? And then every quarter gets better. Okay. All right. So behind the scenes details, all of that stuff, on trimd.com forward slash scoop. And this is what I want to leave you with. Okay. So Claude made their transition in 10 days from AI assistant to agentec AI. Okay. I've done eight changes in eight weeks. CES, they did 12 to 13 changes that I know about in four months. We're talking big changes. So, what are you going to do over the next 90 days? What big shift? One, two, three, five shifts are you just are you going to make in your own business so that your business is radically different every 90 days? Okay. I want you to answer that. I want you to think about that. I want you to look out for the newsletter. And I want you to start working at it because if you do, at the end of 90 days, your business will be unrecognizable to you, to your clients, to your industry, to your patients, and it will unlock a part of you, a way of working that you have no clue that you have. And from then on, everything will change. Okay? So I'm rooting for you. I'm rooting for you. Share this episode with a friend, and I'll see you in the newsletter.