The Most Expensive Thing In Your Business Is Indecision

The Most Expensive Thing in Your Business Is Indecision

Your destiny is at the mercy of your decisions. Where you and your business end up at the end of the year is directly tied to the choices you make — and the ones you keep putting off. In this episode, Dr. Una breaks down why indecision is silently costing physician entrepreneurs more than they realize and walks through the five most common reasons doctors stay stuck on the fence.

In this episode, you'll learn:

• Why every student who waited to join the EntreMD Business School says the same thing — "I wish I said yes sooner"
• The 5 reasons physicians don't decide (time, timing, money, "will it work for me," and spousal buy-in) and how to think through each one honestly
• Why three common business mistakes can cost you more than $30K — and how the right mentorship pays for itself
• The real reason your spouse is unsure (hint: it's not about the program)
• What's included in the EntreMD Business School open house — real stories, real data from 2025, the 30-day onboarding experience, and the results-driven curriculum
• How one physician went from "there must be something more" to launching a business, hitting her first million, then two million, and now building the infrastructure for $10M

Resources mentioned:

Apply to the EntreMD Business School:

www.EntreMD.com/business 

Book your spot for the EntreMD Business School Open House: www.entremd.com/openhouse

Cohort starts April 13th — come ready to decide, not just to listen. Start Q2 with a bang and completely change your business in the next 30–90 days.

Additional Resources:

• Learn more about my 12-month program. 
• Interested in 1-on-1 coaching? Apply here.
• Grab a copy of the "The 7-Figure Physician CEO" book. 

When you are ready to work with us, here are three ways:

•  The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here. 
• EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
• EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

Transcript

SPEAKER_00 1:43

Destiny is at the mercy of decisions. This is such a powerful statement. And if you understand it and you apply it to your business, it will be such a game changer. Where you are as an entrepreneur and where your business will be at the end of this year is tied to the decisions you make today. Okay. This is so important that this deserves a whole episode. Now, when you think about it, many people think about decisions they need to make and they decide, I will think about it. Okay. They put themselves in a place of indecision. The problem with being in a place of indecision is that it puts you in a state where you're not forced to change, you're not forced to take the actions that will create the results. And the opportunity cost is huge. I was talking to my husband a few days ago, and we just did this trip down memory lane, and we traveled to, you know, right when I was done with residency, I was done with my first job, and I had two options in front of me. So one is I had the opportunity to start a private practice, which I knew nothing about, and I didn't have EntreMD or the Profitable Private Practice Movement or the EntreMD Business School. I didn't have any of those things. And so the level of ignorance and fear and uncertainty was really high. And at the same time, I got this really nice cushion job at the urgent care in Emory University. And, you know, it had a nice salary, it had nice benefits, and it was a short path. And I had these two options in front of me. And we took the option of going the private practice route, which was really like, you know, taking a leap in the dark. But we did it because we wanted to explore what was possible, right? What was possible. Yes, there was the risk of failure. Yes, there were all these things. But we explored what was possible. Now, when we were talking about it, he then said, Have you thought about the fact that if you said no to the private practice and you said yes to the job, nothing wrong with the job, by the way, right? I'm just trying to paint a picture here. If you said yes to the job, what would have ended up happening would be that there would have been no private practice. And if you didn't do what you did in your private practice, there would have been no entree MD. And if you think about, you know, no entree MD, that also means no podcast, no YouTube channel, no events, no books, no, none of those things. Like all of those things would not exist. And today, 17 years later, you could have still worked your job, you could have had a promotion, earning good money, all of those things. But all these things wouldn't have existed. And the worst part is you would have never known that all of those things could be possible. And I thought about it, like that version of me, if you told me I'd be doing what I'm doing now, there's no way I would have believed it. All of these things came out of one yes and many yeses after that, right? One decision and many decisions after that. And so I I wanted to come talk about this concept because I see it play out in the entree MD business school, and it really does need to be talked about. I want to show you what is available, I want to show you what is possible, and I want to show you the magnitude of the opportunity cost, right? Okay, so many people, you know, think about the entree MD business school and they wonder if it's for them. And, you know, in in the entree MD business school, we say something, we observe, we don't judge, right? And so this is not about judging, this is about an observation. Okay. Now, they may wonder for weeks, they may wonder for months, they may wonder for six months, nine months. And, you know, I say this, you know, when I think about it, that, you know, a whole baby, a baby could be conceived, nurtured, and born in nine months. Like there's so much that could happen in that time. Some for two years, some for three years. Some are wondering now, and they've been wondering since the school started six years ago, right? And it's not about, oh, Dr. Una wants us to say yes. No, it's about Dr. Una wanting you to make a decision. Why? Because destiny is at the mercy of decisions. Okay. Now, the the thing is, you know, for the students that I've interviewed, um, and I talked with a number of them at the entree MD Business School Business Makeover Masterminds, which is an in-person event that we have once a year. And they're like, a doctor on there said, you know, a friend of mine told me about the entree MD Business School, said, for what you're trying to do, this is where you need to be. And she said, and I joined a year later. And she's like, I shouldn't have done that. If I'd known what I know now, I would have joined right away. And I'm telling you this, this is something I hear over and over and over again. Okay. So I decided to come on to kind of share with you, um, after talking to hundreds of doctors, what are the things that, you know, make people not decide? Let's, you know, let's address some of those things. Um, one of them is, you know, and and the reason why I want to do this is because I want you to come to a decision. And that decision could be absolutely, that decision could be absolutely not, but at least you've made an informed decision, and then you can take whatever action it is you need to take after that. Because no decision, no action, no action, no result. The opportunity cost is high. Okay? All right. So let's look at a few things. Um, what are the reasons? I have five reasons that come up a lot, okay? We're gonna start with the first one here, which is time. Time. I don't have the time. I don't have the time to do this. Now, this this reason right here um is very important to look at, is very common. Doctors, many times we're really busy, okay? But this is the deal. When you think about this statement, I don't have time, it is not a true statement, right? When you say I don't have time, um, we all have 24 hours. So clearly it's not the time, it is the utilization of the time, right? It's not, we all have 24 hours. Um, when we think about it, if if you run no company, you have 24 hours. If you run one company, you have 24 hours, you run three companies, you have 24 hours, you run 300 companies, you have you have 24 hours. And so it's not about the 24 hours, it's about how the 24 hours is being used. Okay? Now we understand this, and that's why a huge part of what we talk about all through the business school is a time management tool we use called the CEO calendar. And it's really how to spend your time, or rather, how to invest your time, like the ultra-successful do, right? How do we use the time? What are the activities we put in the time? What are the things we don't do? What are the things that we delegate? What are the superior strategies that will help us accomplish a lot more by doing a lot less? These are all the things that we work on because we know if you do not know that, you will not have time. And so what that means is if your thought about not joining the business school has been that I don't have the time, it is actually an indication that you need to join the business school. We had a doctor who um came to one of our events on training live, and she joined the on-trained business school. And I remember talking with her before she did, and she was like, she didn't have the time. And I tell you, within 30 days, she had bought back 10 hours of her time every single week. 10 hours. I want you to think about that. Okay. And we had another dog who came into this school, and it was so fun because we were on a call. She's been in the entrepreneurial business school now for about four years, and we were on the call, and she said, you know, last year I made a million and I took eight weeks off. Is that too many weeks off? And I'm like, no, there's no such thing as too many weeks off. The idea is you set a target, you decide on the strategies to pull off the target, you figure out how to use your time. So you're using it in doing what you need to do in the least amount of time, not from a standpoint of I don't do the work, but a standpoint of I do the right work. I do the work in the right order, right? And so if you feel you do not have time, that is a problem we fix in the school. And if you think about it, how else does it get fixed? Waiting doesn't change it, right? Okay. And the the beautiful thing is you learn how to do it. You can have this life where you get more done by doing less, right? You have time for the things that matter for you. Um, for me, one of the things that really mattered to me is that I homeschool my kids. And so here I am a serial entrepreneur, and I homeschool my kids, right? That's what something that was really important to me. And I get to do that. And so this is what you can have, or you can continue to not have time, right? And we don't want that. I don't want that for you. You don't want that for you. Okay. That's the first thing that comes up. The second thing that comes up is I don't know if this is the right time. And it usually shows up this way. I think I'll do this after X. It could be after, you know, I take my boards, or after I get back from this vacation, or after I hire these people, or I have a lot of stuff going on in my business. I need to fix that first, and then after I would do that, right? There's a lot of after. But the thing is, if you've been alive for longer than 10 years, you know that there's always going to be an after. There's always going to be a reason why this is not the right time to do this, right? And so we don't wait for time. What we do is we make a decision and we then make the decision right. We make a decision. This is this, I'm going to do this, and then we make the decision right. We make the timing right, right? And so this is the way I want you to think about that. Because when, for instance, when you come into a place like the entream business school, what happens in it? You get the mentorship, you get the accountability, you get the community you need to move your business forward and all of those things. It's like a doctor in the entrepreneurial business school described it like being on a rocket launcher, like being on a rocket launcher. And so the question is when is the right time to get the world-class mentorship you need to move your business forward? When is the right time to get the support of a community of physicians who are building profitable six, seven, and eight-figure businesses? When is the right time, right, to get accountability so that you can get so much more done in a shorter amount of time? When is the right time? And the right time is like immediately, like actually maybe yesterday, two years ago, but this is the next best time, right? So I want you to think about these things, okay? All right. The third objection um or the fear that shows up, if I, if you will, um, or the thing that makes people wonder and wait and not decide is oh, you know, um the investment. Oh, the investment is a lot, right? And this is this is the way I look at this, right? Running a business is one of the most expensive things you will do if you don't know what to do, right? If you don't know what to do. So for instance, we have doctors in the school who've taken their businesses to a million in revenue. Some did it in a year, some did it in 15 months, some did it in 18 months, some did it in two years. Like, you know, they have all these timelines. Now, I want you to think about it. For somebody who did took their business to a million or added a million, right? We had a doc who went to her first million dollar month, okay? And she's been in the entre MD business school for about four years or so. So I want you to calculate all that she could have possibly invested in to be in the entream D business school, maybe come to our events and all of those things. And I want you to think of a million dollar month. Okay. So there's the cost that is the opportunity cost. If I don't learn how to do these things, if I don't buy my time back, if I don't learn these superior strategies, if I don't stay in an environment that supports me to do this long enough to see the results, if I don't experience these mindset shifts, like if I don't do all of these things, what is the cost of that? For some people is six figures, for some people it's multiple six figures, for some people it's seven figures, for some people it's eight figures. We have many people in the school that are currently working on their first$10 million a year. Okay. Now, for those people, and and you know, they they got their time back and they're because the thing about the way you do one thing is that it becomes the way you do everything. So the doctors in the business school is not unusual at all to hear them talk about, you know, they bought their time back, their health is better, they're sleeping better, they're exercising, they're eating. Um, so many of them talk about their exercise um streaks, um, their relationship with their kids is better, their relationship with their spouses are better. Like all of these things are happening. Now, so I want you to think about the opportunity cost. The opportunity cost runs in six figures, seven figures, and eight figures, right? And so the investment is not about the investment. Think about somebody who invests in real estate. They're not fussing about the investment, they're looking for an ROI. Does the ROI exist, right? And how do we maximize the ROI? That is what they're constantly thinking about. When I invest in real estate, I'm not like bent out of shape how much I invested in it. I'm like, what is the ROI? How can I make the return on investment better? What is my part to play and stuff like that? That's kind of where we live, right? And so the opportunity cost of it is so high that it is one of the best investments you make in your business. Now remember, this is a business expense. It is one of the best investments you'll make in your business, is the investment to be in the entrepreneurial business school. Okay. And then if you think about any mistakes, turnover from hiring, hiring the wrong person, like how many people have hired the wrong team member that has cost them not only their salary, but also all the mistakes that they made. It's way more than any investment. There's a doctor who walked up to me and she said, you know, she was having some issues in her private practice. And so her solution was she was going to go get this laser machine thing. And I was like, okay, you know, and she was like, it's only X amount per month. I'm like, uh-uh, let's do the math. The math, it came to about$450,000 she would pay over a five-year period. Okay. And I said, okay. I'm like, so why, why are you getting this machine? Well, I don't have enough patience for my practice. So I'm thinking if I can get this and then I can do this on the side, it will pay the bills, you know, and that will we can grow that way. I'm like, okay, where are the patients going to come from who are going to use this machine? Well, the the company told me that it's very easy. You know, like if you just get, you know, three patients or four patients a month, it will pay for the machine, we'll support you with the marketing. I was like, never in the history of the universe has a medical device company done marketing for anybody. I was like, this is called a disaster in the making. The same way you need to get patience for your practice, you're going to need to get patients for this machine. If you haven't gotten patients for your practice, you are also not going to get patience for this machine. This is the time that you need to buckle down and start learning the strategies to build a brand that puts you in a position where you are the number one option for your market. Like, this is not the solution to that. She was 24 hours away from signing that contract. So her 30,000 investment in the school saved her 450,000. Like I need you to understand. The mistake people say ignorance is bliss, not in business. Ignorance is not bliss in business. Ignorance is not bliss in business at all. It is expensive. And there are many people who have spent years paying for machines that they never ended up using. Okay? And that's just one example. There's so many examples. Like mistakes in business are expensive. And so to be in a position where you can constantly ask questions, you know, like I'm there to support people who are, you know, in your type of business, in your area, and all of that, they're all there to support. I want you to think about a community of almost 100 physicians where everybody is working to push their businesses forward. They're working, right? And then they have the expertise and the experience and the connections and all of that. And you have access to all of this. It's just priceless, right? And so when people talk about the cost, I'm like, it's not a cost, it's an investment. And it's an investment with an ROI, right? Okay. So that's the way to look at it. It is not a cost. It is not quote unquote expensive. The same way if I were to invest$100,000 in real estate, it's not expensive, right? It's what is the ROI? If there's an established ROI, then I invest in it. It's the same thing with you know, ads. Sometimes I, you know, I talk about if if you paid$100 in ads and you got$1,000, how many hundred dollar bills do you spend? All of them.

unknown 19:30

Like all of them.

SPEAKER_00 19:32

Because there's an ROI, right? Okay. Now, the fourth thing that comes up makes people wonder, um, is will it work for me? Like I see it working for all these doctors because I mean, the the the experiences of the doctors in the entrepreneurial business school, I think is just otherworldly, right? When they when they share the things that are happening with them. Um, and this is, and and that, you know, that's part of the reason why I like to have them share their stories because, you know, when I share it, sometimes it's like, what? How is that even possible? But a lot of times people still hear that and they'd say, hmm, like you might hear that and say, well, well, that person is younger, or that person is older, or that person is private practice and I'm a coach, or that person is a coach and I'm a DPC doc. Or you may think, um, you know, that person uh has been an entrepreneur for 10 years, or that person is a newbie entrepreneur. Like there's always a thing that makes people say, Well, will that work for me? Okay. And this is the deal. First of all, decisions, destiny is at the mercy of decisions. And I want to invite you to decide that entrepreneurship will work for you. Why? Because historically it has for somebody like you. It starts with that commitment that I am going to win. And I am just looking for a place where I can get mentorship, I can get community, I can get accountability, but I am going to win. Okay. But to address that, in the entream D business school, we have had people right outdoor residency join the entream D business school. We have had people who've been in practice for three to five years. We have been we've had people who've been in practice for over a decade. Okay. Over a decade. And these people have all thrived. So we've had people who joined as employed physicians and took their businesses to multi-seven figures. We have had people who joined at multi-seven figures and have added a lot more seven figures, right? Okay. So, and everything in between. We have people who are entrepreneurs, so they work jobs and their personal brand is their business. Or they take those business strategies to work, so they're getting promotion after promotion. We have people getting six-figure raises, right? And they've kind of maxed out everything they can possibly get out of their offices. They're, they're, they're monetizing their brands, they're doing all kinds of stuff. So we have people who are entrepreneurs. They have no intention of starting a brick and mortar. Some of them stay for a few years and then they start a brick and mortar, but they have no intention of starting a brick and mortar. They're working their job and they're applying all those principles there. We have people who are insurance-based private practice owners, okay? We have people who are direct primary care doctors, direct specialty care doctors. We've had concierge doctors, okay. We have people who are coaches, consultants. We have people who primarily run events, we have product-based businesses. And so there's the whole, like, so the types of businesses are all represented, okay? The stages of business are all represented. And then we have people um who are in their 20s, in their 30s, in their 40s, in their 50s, and in their 60s. We have the whole spectrum. They're all there, and they're all learning the things, and they're all changing their lives, and they're all changing their businesses. It is a thing of beauty to see. Okay. So has it worked for somebody like you? The answer to that is yes. The answer is a resounding yes. And again, I want to invite you to not hold on to that, to not let that be what keeps you undecided. Yeah. Fifth thing that comes up is um my you know my spouse is not on board or I have to talk to my spouse, right? Like something like that. Okay. Now with this one, um, I'm gonna tell you the the truth, the whole truth, and nothing but the truth. Okay, okay. I want you in this moment to think, okay. If there are things you do that you don't necessarily need permission from your spouse, you don't necessarily need permission for this either. Um a lot of times when that comes up, I'll tell you what it is. And I and this may or may not be you. If it's not you, you can throw it away. But I've talked to enough physicians, I can tell you this is what it is. They're not confident enough in their decision. And so they take that lack of confidence to their spouses. And you're the one who listens to the podcast, you're the one who's seen the doctors in the entream D business school, you're the one who's done all of that. Your spouse likely hasn't done that. And so your spouse can't actually say yes to the entream D business school. What they say yes to is your confidence in the program, your confidence in your decision. That's what they buy. They don't buy the business school, they buy your confidence in it. And so if you say, I was thinking about this, but this is the issue with it, this is the issue with it, this is where I'm concerned about, all of those kinds of things, chances are they're like, yeah, I know. Think about it, right? Like, so you're undecided and you sell them on your indecision, and you're both undecided. But there have been times where there was a vacation you were you had confidence in and you sold it and your spouse bought it. There's a school you wanted your kid to go to and you were confident in it. You'd done the research and all of that, you got your confidence, you sold it, and he bought it. Right? There are other things you wanted to buy, pay for, whatever, and you were confident in and you sold it and your spouse bought it. And so I want to invite you to relook at that. It is your confidence that they buy.

unknown 26:22

Right?

SPEAKER_00 26:22

So I talk to doctors in the on-tream business school all the time, especially the ones who've been in it for many years. I'm like, okay, so what's the deal? And they're like, oh no, it's a is we don't, and I'm not saying don't talk about it. I'm just telling you what people say. It's like we don't necessarily talk about it. It's just a business expense, same way the team members I need to hire, that's a business expense. The EHR I have to get, that's a business expense. This is just a business expense. Um, sometimes they'll say, you know, my sponsor's like, are we gonna do this for another year? And they're like, Do you see all these things happening? That's where it came from, right? So, yes, we're going to do it for another year. There's no better way to spend this money, right? I even had a doc who um, and I I need to talk to her husband actually. Um they started a major capital intensive project. And she was like, man, I don't know how you know I'm going to do this. And she's she's actually in the in the tier up in in scale, entrepreneur business school scale, which is for the doctors who are um doing a million in revenue and still want to have hypergrowth and build companies they can exit from. And um, and and he was like, No, no, you don't get to leave. You need to be there. You need to be there, right? Yeah. So the idea is what they buy is not the entream d business school. What they buy is your confidence in it. It's your confidence. And so you kind of want to make the decision, if you will. Make the decision knowing this will give me my time back, knowing that this is the right time. There's no better time for my for me to be better as a CEO and get my life back, and for my business to be better where it's profitable, where it's creating time freedom and financial freedom for me, it's changing so many lives. Like, this is the best time to do that. You need to be confident in the fact that I am not spending money on the untrained business school. I'm investing in myself. And if I invest in myself and invest in my business in this way, this is what the ROI could look like. You need to be confident that this will work with me for me, which primarily comes from your commitment. Like, I am going to win. I just need help. I there's a doc in the business school, I just love her. She's amazing. She says to me, Dr. Una, when she came into the school, she says, Dr. Una, I have an incredible work ethic. I will get the job done. I will take the action. I just need to be pointed in the right direction. And she's in it, she's killing it. I mean, like, she's a private practice doc. And, you know, on the side, she does some speaking. She did six figures in speaking. This is not her business. She's so amazing. But anyway, so it, but it's it's a commitment. So for her, it's this commitment. I'm gonna win. I just need who to support me, you know, and all this stuff because you're committed to winning. I'm committed to helping you win. This is a match made in heaven because I am committed. I spend a ridiculous amount of time, effort, and resources, money to make the entree and the business school the container that can deliver the results, right? So you match your commitment with my commitment. It's just a wrap. Now, so you look at all these things and build your commitment and you build your con uh your confidence, and then you sell your spouse on your confidence. Do you see what I'm saying? Like, so that's the way that works. That's the way that works. But if you take you're not con you're not confident, you're not committed, you don't, you have, you're not, you're undecided, and you take it, you're just gonna get agreement and indecision, right? Okay, so so so these are the things that I've looked at because and the reason I'm telling you this is because I have seen doctors create such unbelievably amazing results. Like we recently interviewed Dr. Pram Trapati. You can go listen to his episode. We recently interviewed Dr. Brenda, it recently Chatta recently interviewed Dr. Ken Kaufman. These are all recent episodes on the Ontrev D podcast. Go listen to them. There's story, like I could interview people every week for a year, and it will be stories like that, one after the other, after the other, after the other. I know what is available for doctors. And so when I see doctors on the fence and I know we can help them, I'm like, oh my goodness, pretty, please. Like this is such a no-brainer. I wish I had the on-trained business school when I started. So anyway, so because I know that there are people who stay on the fence for a long time, and I know this is the reason why they stay on the fence, and these are actually reasons to join, not not to join. Um, we we're doing something at the time of this recording, we have one coming up live. If you're watching this afterwards, you can catch the replay. It will be at the same link. But it's the entree MD Business School Open House Experience, okay? And we redesigned it. And this time, what we're doing is we're showing you, we're gonna let you see stories of real doctors, right? And you can ask them questions, you can do all of these things, but real stories of real doctors who are getting real results. Like these things are not made up. We're gonna show you data, right? We surveyed the doctors in the entrepreneur business school, their journey over 2025. The data is staggering. It is so staggering. Like the first few weeks after I got the data, I refused to publish it because I'm like, is this actually real? Like, I mean, it is real. Of course it's real. I see it in story form, but to see it as data is just nuts. Okay. So you get to see the real data. You get to see the 30-day onboarding experience we built to help you get results right away. Because some people are like, Well, I get the results. We want that, we want that squashed in the first 30 days. Like the first 30 days, you have documented results that you have created. It could it could look like many different ways, but many different ways. And we'll co-create that. But 30 days, these are the results you get, right? And the fourth is to show you our new updated results-driven curriculum. Now, we don't do curriculum because we want to give you a certificate necessarily, even though now we've started giving certifications within the on-trained business school, but we do that because we want you to get results. We teach you enough to create the results. That's it, right? I am after results. I am after making seven figures the new floor for physicians. Why? Because I'm annoyed that they told us to stay in our lane. I'm annoyed that they could have been some of the most brilliant people in the world that we're victims and we should stay in our lane and we should do what we're told, and all of these things. Like, I almost see like oppression what is being done. And we're just gonna, we're just gonna cancel all that by creating a brand new culture for us, where seven figures is a new form, new, new norm, where we have time freedom, we have financial freedom, we have profound impact. Like through our business, we're able to rewrite like healthcare, right? And beyond, right? Okay. So that's what we're doing. And oh my goodness, do you deserve a spot in the room? Like, do you not want seven figures to be your floor? Do you do you not want to get your time back? Do you not want financial freedom? Do you not want to have a life of profound impact? That is what we are doing in the entree MD business school. Like at the time of this recording, Dr. Rachel Rubin just had an interview that she did with Mel Robbins. And, you know, I looked at it this morning. There's about 68,000 views on it on YouTube alone. So, not the podcast and all of that. And her email list, Mel Robbins, is over 2 million people. And so here's Rachel Rubin, who joined the entre MD Business School as an employee, by the way, right? So she she decided she was going to start her own practice. She started her own practice, which is thriving. I mean, like, it's just ridiculous how well it's doing. And she did a course where she helps doctors learn how to prescribe HRT confidently and all of that stuff. And they rave about it. And then now she's doing advocacy at a national level, the FDA, right? Rewriting um, you know, guidelines for GSM. Um, and now she's reaching hundreds of thousands of people. I want you to think about it. Like, think about how crazy that is. And that's her story. She didn't know it would play out like that, but that's her story. And others have different versions of their story. But what if your story? Indecision is not going to take you to your story. Not evolving, not becoming the seven-figure, eight-figure physician CEO is not going to take you there. Not having the community is not going to take you there. Do you know, even for Rachel Rubin for her course, it was another doctor at the entrepreneur business school who kept pestering her to do that course. Now, that course has helped over a thousand clinicians. I want you to think about that. Think about that. So, do we need mentorship? Yes. Do we need community? Absolutely. Do we need accountability? Yes. This is what makes us better. So the open house, on tramd.com forward slash open house. Um, and I don't want you to come to browse, to see, to be curious. No. I want you to come, I want you to be clear on the questions that are stopping you from saying yes to yourself. Because this is more about you than the on-trained business school. This is about you, this is about your dream, this is about your business, this is about the impact you can have, this is about the time you can have for your family and for your for your health. This is about the financial freedom you can have, the legacy you can leave for your kids. This is about you. I want you to come and say, what are the questions that are stopping me from saying yes? What are they? And then I want you to come with those questions to get them answered. Okay? I want you to come with those questions to get them answered. For some of you, you've already attended this stuff before. You've already talked to my team a number of times. You've already done all this stuff. Okay, so here we are. It's time for you to apply. Turn in your application. Nikita will meet with you. Nikita is our program director for RTRMD, and she will meet with you and go through your application and walk you through it and get you enrolled. We have a cohort starting April 13th. Okay, so we're enrolling now for that cohort that will start April 13th. I want you to be part of that cohort. Turn in your application. Apply. Don't let the fear stop you. The fear is not making your life better. The fear is not giving you your time back. The fear is not making your business better. Like at some point, we have to say no to the fear. We have to say no to it. So come. If you're coming to the open house, come ready to come in. For those of you who have been for stuff and you know, just go turn in your application. We'll get you in. We'll get you in, we'll get you squared away, we'll give you access to stuff even before the cohort starts. So boom, you can hit the ground running and you can change your whole life. Like, don't just hear this episode and walk away. Ask yourself like, I've been in indecision for months, for years, and I've not made a commitment. Has this made things better? Think about the opportunity cost. That that's what blows my mind is the opportunity cost, right? The cohort starts April 13th. I want you to be in it. I want you to start Q2 with a bank. So we're not, that's not when the programming starts, like we'll get you in sooner, but that's when the the cohort orientation, we're gonna have you do some stuff first, but your cohort orientation that's onboarding, that's when it starts. Now, I want you to start Q2 with a bang and completely change your business over the next 30 to 90 days. Completely. And I'm not telling you something that doesn't happen all the time. The doctors in the business school are changing their lives and their businesses every 90 days. We we have 90-day years, right? Like that's what we do. We celebrate four years in one in the entrepreneur business school. Now, once you do this, you'll become addicted to exploring what is possible for you because you will be blown away by who you can become, the kind of business you can build, the kind of team you can have, the kind of revenue you can create. You you you have you have to you have to make this decision. Okay. You have to. Now, you may say, my decision, I've looked at everything, I've decided, no, that is not what I'm going to do. I'm gonna do this instead. Okay. Okay. But you have to make a decision. And for most of you, that decision is to get yourself in the entrepreneurial business school. You've listened to the podcast, you've been for the workshops. Do you know there's a doc, and I say this because she talks about it openly. She would come for our workshops, and she's like, oh my goodness, I 3X my annual revenue from attending a five-day workshop with Dr. Una. And that is because I don't do fluff anywhere. I don't do fluff here on the podcast, I don't do fluff, you know, on my events, I don't do fluff with anything. Okay. That same doctor then comes into the entree MD business school. And she, in, you know, she'd increase her revenue, she'd done all those things, but in a 10-month period, she had made$120,000. She comes into the business school, she comes to one of our events, she has this whole thing happen, and she does$91,000 in one month. One month. So what is the opportunity cost, right? Because she's like, and people say this to us all the time. They're like, I listen to the podcast, Dr. Una gives so much stuff. What could possibly be different in the business school? It's a whole, it's a whole other production. And it's not because I hold back here, it's because the accountability is much higher. The opportunity to mentor is at a much higher level. I hold them to much higher standards. And the community is like nuts because now you have all these people. I mean, I've talked about, you know, doc Dr. Dr. Cheruba, who did the millionaire revenue. I've talked about the person who did the 91,000. Like we talked about all these things. These are all your classmates. These are all the people you're in the same community with. There's no way for your life to be the same. If you made the commitment, like I'm here to change. Okay. So the deal is you can change in ways that will blow your mind. Um, you know, Dr. Kuffman, she we share her story all the time. And, you know, she came into the entrepreneurial business school. She was an employed physician at the time, thinking about starting a practice. And she has gone from, I want to start a practice to launching a practice with 350 people on a wait list, 16 patients on day one, profitable from day one, to her first million in revenue, her first million dollar year, her first$2 million year. And I have no doubt she's building the infrastructure for her first$10 million a year. Because she started and she got addicted to exploring. Because, and when I talk, and and this is not sacrificing her life to do this. She has more time off, she has more time with her boys. She has, I mean, like if you follow her on Facebook, you'll see like she's constantly at their games and they travel for the games and all of that stuff. They're able to go on the vacations they need to go on. Total boss, total boss. So, yeah, it's years in the making, but my goodness. Wouldn't you do that? So, this is my invitation to you. Okay, turn in your application, entreamd.com forward slash business. Go there, turn in your application. And those of you coming to the open house, come to the open house, but to get your questions answered and to get yourself into the very next cohort of the entree and the business school. You've listened to the podcast and it's great. And I'll continue to deliver. And the people in the entream podcast, entream the business school, listen to it too. I will continue to deliver, I'll continue to show up on the work on the workshops, but you've gotten results from the podcast, and you've gotten results from the workshop, which means you are the perfect person to get mind-blowing results that will make you unrecognizable to your family, to your community, to your industry, to yourself, if you will say yes to the entream d business school. So I want you to dare those fears that have been showing up in the face, and I want you to say yes. So go register for the open house, ontraemd.com forward slash open house. Those of you who need to apply, you know yourselves, just go apply. And the team will reach out to you and they'll get you enrolled so you can be in the very next cohort because everything can change. And I want to see that for you. I want to see the version of you blown away by the impact you have, by the time freedom you have, and by the financial freedom you have. You deserve that. You went to medical school to change the world. Let me show you how to change the world and change your life. That is a true win-win situation. And every doctor deserves that. So I'll see you in the school. I'll see you at the open house. Um, Mikita can't wait to get your application so we can get you enrolled. Let's do this. Let's make the next 90 days more impactful than maybe the last five years have been. Rooting for you always. See you in the school.