Your YouTube Questions Answered

Dr. Una answers seven of the most common questions physician entrepreneurs have about starting and growing a YouTube channel — from gear and liability to content strategy and posting consistency.

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You already know you should be on YouTube. Here's everything that's been stopping you.

In this episode, Dr. Una takes real overflow questions from doctors in the Profitable Private Practice movement and answers every one of them. Do you need to hire a production team? Should you post under your name or your business name? What about liability and medical advice? How often do you need to post to actually build a following? Long-form or Shorts? Can you repurpose old videos? And how do you promote your channel without getting sucked into the scroll?

She covers all of it — and backs every answer with specifics. She shares how she started with her iPhone and a stand, how she built out her four content pillars, and how she discovered that nine of her top ten videos on a second YouTube channel were on the same topic. That last one alone will change how you think about content strategy.

This isn't a theoretical episode about YouTube. Dr. Una is actively running channels, growing audiences, and using long-form video as a business tool — and she's walking you through exactly how it works.

Tune in and get inspired!

Timestamps:

00:00 Your audience needs to hear your voice 

02:35 YouTube as a business tool and a platform for practice 

04:15 Q1: Do you need to hire a company to help with your videos? 

07:50 When to get a VA vs. a full production team 

09:05 Q2: Should your channel be under your name or your business name? 

11:35 Q3: Is there liability risk with medical content on YouTube? 

13:55 Q4: How often should you post? 

20:50 Q5: Long-form or YouTube Shorts? 

29:25 Q6: Can you repurpose old live streams? 

33:25 Q7: How to post on social without the anxiety spiral

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Transcript

SPEAKER_00 1:08

Your world, your community, your audience, your patients, your clients, the people who follow you desperately need to hear your voice. And you may be shying away from being on YouTube because you have a gazillion questions about showing up on YouTube, how to get over the nerves, how to never run out of content, questions about possible liability, and on and on and on. And I am here to answer all those questions so you can go put your voice and your face out there because in this time of unprecedented misinformation, your voice is needed. Hi dogs. Welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Umna. So let's get into this. We are going to have an absolute blast with this. I have a number of questions. These questions actually came from the doctors in the profitable private practice movement, which is a movement for doctors in private practice who have said no to the status quo and decide they're going to build thriving practices that allow them to help a lot of people while creating time and financial freedom for themselves. So we had a live session. We talked all things YouTube and we had an overflow of questions. And I was like, yeah, answer those questions. I figured if it'd be good for them, it would be good for you. Give you a little sneak peek here, okay? Okay. All right. So I'm going to run through a number. I think I have seven questions here. And I'm going to run through them. I'm going to broaden them. This is going to help you show up and own your voice, which is so powerful because when you own your voice, you are somebody who can bring about change in your society, in your in your aspect of society. So think of, for instance, someone like a Dr. Rachel Rubin and who has been instrumental in creating the guidelines for the genital urinary syndrome of menopause. Think about, you know, and what she's, you know, but she's been part of the team that got the black box warning off of vaginal estrogen on it, on it, on. And that is what one life can do, right? So it works for you as an advocate. It works for you as far as attracting people to your practice or to your business. We have had so many doctors in entrepreneurial business school and PPPM, and they get a ton, ton, ton of patients through their YouTube channels or their podcasts, you know, by extension, their podcasts and their blogs. And so that is really powerful. It also gives you an opportunity to practice using your voice. You know, sometimes people will say to me, Oh, I'm so afraid of talking on camera. You're a natural speaker. I'm not like you. I am not a natural speaker. I am just a person who has done thousands of YouTube videos, thousands of podcast episodes, hundreds of workshops. I've done a daily mentorship call for six years. I mean, do the math, right? Six, six, 365 times six. Like I have done an extraordinary amount of speaking. And I have learned like what works for creating transformational moments for people, what works for connecting them. How do I need to explain things in such a way that people are not just inspired, they're taking action and all of that. Like these are things that a lot of reps are required for, right? And so this gives you an opportunity to do the reps because no matter how great something you're doing is, it ultimately becomes a stepping stone for what's next. So you dominating on stage, well, you have your YouTube channel to practice all of those things on. You owning a new message, you have your YouTube channel to practice on. So while it's helping people and growing your business, it's also helping you become version 2.0 that's now going to be able to do even more, right? And so it's a win-win-win-win-win situation. Like I am a firm believer every physician, entrepreneur should have an HQ. That's what we call your headquarters, where people come and they can binge on your stuff. That could be YouTube, that could be a podcast, that could be a blog. So we're talking long for form content. We are not talking social media, right? And you'll see why in a second. I think one of the questions I'll be able to go a little deeper in that. But this is something you want to seriously consider, even if you feel that you cannot be great at it, because nobody's born great at anything. You become great. You become good, right? Okay, so let's get into this. First question: do you need to hire a company to help prepare your YouTube videos? And this is what comes up, and this is actually one of the reasons why people stop. So I want to start off by saying this. I would rather you started a YouTube channel, recorded it on your phone, didn't do edit, like when I say didn't do editing, because you can do pretty good editing on like D script and stuff. You can remove arms, you can do all those things. But what I mean is no high-level editing with B-rolls and all of those things. And you made your thumbnails using an AI tool and you got your YouTube channel going. I would prefer that to you waiting to have everything perfect before you start. No matter what question comes up here, my answer is always start or take it to the next level or be consistent, whatever the next level up for your YouTube channel, regardless of what your question is, just so you know, that like that's that's what I'm thinking. Okay. So do you need to hire a company to help prepare your YouTube videos? And the answer to that is yes and no. Okay. Yes and no. Now, if you are starting off your business, you're starting off your YouTube, and you don't necessarily have the budget to get a big editing team and you know, the team that will do all your graphics and all of those kind of things, my answer will be like, you don't need a team. When I started my YouTube channel, I started with my iPhone. Okay, I started with my iPhone and I had a stand and you know, I recorded in such a way that I did not have to have a lot of edits. And I did, you know, 10-minute videos, 15-minute videos, and I just put them on. When I look at those videos now, in my mind they're awful. But those awful videos helped me get the word out, helped me grow my brand, helped me get a lot of clients, like made me hundreds of thousands of dollars. Right. And so if if you can't, then don't start your YouTube channel. Okay. Now, if you're like, no, I have somewhat of a budget, I would say the first thing you want to get off like it really depends on what is most irritating to you. So for me, I don't want to edit. Okay. Like that's just not, that's just not a thing I want to do. If I had to, I could, I could put it in these script. In fact, my kids are older, I'll just pass it on to them. But you know, I have an 18-year-old and 16-year-old. I will have them go figure it out and do it, right? But if you can't afford a big team, can you have a VA who could do your editing and create your thumbnails and do your show notes? Or rather in YouTube, it's called your your video descriptions based on templates you've given them? Yes, right. So if you can't get somebody on, then don't just start. If you can get a VA on, get it, get a VA on. Okay. And it could be someone on Fiverr or Upwork, any of these freelancer sites, and they could do, they could do the editing, the thumbnails, all of those things. So primarily you're recording and they're taking care of the rest and you're uploading. Now, if you are, say you're a private practice, you're already doing 2 million in revenue, but you know that this works wonders for your brand and for your practice and all of those things, and you're thinking, you know, in the future you may want to start a different business or want to lean into your personal brand, get somebody to do that. And of course, we have AI now, right? So it could be one person, but just get someone to do it. So literally, all you're doing is you're recording your video and they grab the recording, they're editing the recording, they're getting the thumbnails and all of those things right in the description, uploading it to your YouTube and a podcast if you're repurposing for that. Like they're doing all of that stuff. Okay. So for me, I have done all of these things. I started off with just me and my phone and you know, editing as I could, making my thumbnails off of Canva back in the day, putting my own descriptions, all of those things. And then I got to where I had somebody from Fiverr who would edit my videos and do all of those things. And then, but I would upload them. And now I literally like this video I record, I'm done. I send it off to my editor and they do everything else they need to do. Like I'm completely done, completely done with everything. So could you hire a company? Yes and no. It just depends on what your stage of business is, the budget you've created for it. But no matter whether you hire somebody or not, if you're talking about starting a YouTube channel, the time is now. Okay. Okay, number two, is it better to have your YouTube channel under your business name or your personal name? Both have been done. People have used their business names. For instance, on-trame D used to be on-trained. Now is Dr. Una slash on Tramd, but on Tramd used to be on Tram D. If you go to Harvard, for instance, Harvard is Harvard. It's not necessarily a personal brand, if you will. And there are businesses that use their business name, but they are the minority, right? And that is because people follow people, people buy from people, people know, like, and trust people. And the businesses that front a personal brand typically have more of a following than those that front a business. People don't necessarily follow businesses, they follow people. And so I would say you probably are okay using your name, right? And you can use your name slash your clinic or your name slash your company, but having your name there makes it personal and makes it more likely for people to follow, right? Now, as you start to take your business into the institutional phase, you can start making that tweak. But starting off, I would definitely go with a personal brand. It's easier to build a following that way. And think about it like if it were you, would you follow on trained or would you follow Dr. Una? Right? Would you follow Dr. Una or you follow Ivy League Pediatrics? Do you see what I'm saying? Would you follow Dr. Una or you follow Practice Pilot? People are more likely to follow people than companies, right? So I would definitely start with a personal brand. Okay. And on it, you don't have to talk about anything personal. So when I say use your name, I don't mean then it's about you. That's not what I mean. That's you as the owner of the business or the CEO of the business or the founder of the business, right? And so you can do it that way. But if you think about, like think about Alex Hormosy, he could use acquisition.com, but he used his name. Think about Lewis Howes and the School of Greatness. He could have used School of Greatness, but he used his name. Think about Rory Vaden. He could use Brand Builders Group, but he didn't use that. He used his name, right? Think about all of these people. So so many of them. You know, Dave Ramsey. Now Dave Ramsey eventually moved it to Ramsey, right? But this is years and years and years down the line. And he's working on his exit plan to hand off his business to the next generation of people. Do you see? And so starting off, he used Dave Ramsey, right? So just think of it that way. Your name, your name works wonders. So I would work with your name. Okay. Question number three Is there any liability concern with creating YouTube videos that contain medical advice? This is the rule I've always lived in by. And you have to remember we're physicians, so we are very risk averse and with good reason, right? Now, so the way I've thought about it is WebMD, for instance, will put out a lot of information about illnesses and the plan how to how the people would work them up and how, you know, the symptoms of the disease and the treatment and all of those kind of things. And I'm like, if it could be on WebMD, it could be on my YouTube channel. That's kind of the way I put it when I did a YouTube channel for my private practice. If it could be on WebMD, it can be on my YouTube channel. So I'm not giving specific medical advice to anybody. And in fact, if anybody in the comments asks me anything, I will put my information that they could come book an appointment. I'm not having any conversations with anybody about their specific case, right? So we're talking about things in general. In general, if it could be on WebMD, it could be on all these sites. We had healthychildren.org for pediatricians. If it could be on there, it could be on my YouTube video. I'm just talking about it from my perspective and with my own unique stories and my own unique experience. Okay. So that's the first thing that I think about when I when I think about that. And then clearly no medical advice, like no direct medical advice at all. And having said that, you can also put a disclaimer. You can put it in your description. You can put it at the beginning of every video. You can say it and even make it funny. Okay. So your description, this, you know, this is for, you can even say this is for education and entertainment purposes. This is not to be considered medical advice. You can have a very short, like after your intro, whatever, you can have a very short screen that shows up that says this is, you know, this is for education entertainment. This is not medical advice. You can also come on a video and say, this is what we're talking about. You know, you start off with your story or your stat or whatever you start with. And before you start teaching, you're like, now remember, I'm a doctor, but I'm not your doctor. So this is not medical advice, right? And you can say this is not medical advice. If you have any specific things with your with your specific situation, you want to talk to your doctor. Now let's get into it. And you can do that with every single video, right? You don't have to, but you can. But the idea is just make it fun and light and you know, just something that you do. But my thing is, you know, the WebMD test. If it can be on WebMD, then it can be on my YouTube channel. Okay. So hope that helps, but don't let that stop you from starting a YouTube channel. Don't let that stop you from owning what you do. Okay. Number four, how often should I post on YouTube? This comes up a lot. Okay. And this is a my answer is going to be very, very funny because I'm a big fan of one to two times a week. Okay. Some people want to do once a month, some people want to do every other week. And people have done that, and people have very successful videos of YouTube channels doing once a month. But I know that when I build a following, when I build a routine, people build a routine around me. Right. And so I want to have people have the ability to come every week and they get fresh content for me. And it puts them in a position where every week, just like you listening on the podcast, many of you just listen every week. This is just what you do. And why is that? Because I produce content every single week, right? So you can build a routine around my routine. You know that every Monday there's going to be a new episode. So every Monday you plan for it, right? Like that's just the way it works. And so I'm a big fan of that. So one to two times a week is what I recommend. Clearly, I do once a week, right? But one to two times a week is what I recommend. And the question behind this question is how many episodes do I need to record without burning out? So that's really the real question, right? So so yes, there's the cadence of one to two times a week, but how do I do this without driving myself up the wall? And I want to give you an example that will make your life so easy. So easy. Okay. This is the way I think about it. So, first of all, the question is what are the things I talk about? Okay. What are the things that I talk about? What are the pillars here? Because when you define, we're gonna, by the time I'm done with this, you see what I'm doing. You define it where there's a lot less thinking that needs to happen every time you're doing this. So for me, I will say, what do I want to talk about? Okay. So for me on the entrepreneurial podcast, I am talking about entrepreneurship. And I'm not talking about every aspect of entrepreneurship. And I'm not talking about things that are not entrepreneurship. So for instance, what is considered traditional practice management, credentialing, prior authorizations or stuff? These are not things I talk about because that's practice management, it's not entrepreneurship. I talk about entrepreneurship. Do I do those things? Yes. If my clients have questions about those, kind of answer those. Yes. But am I going to come on the podcast and talk about credentialing? Except I can directly link it as a strategy to increasing revenue. I'm not talking about it because it's more of a management thing. Okay. So I'm talking about entrepreneurship. What are the pillars I talk about? For me, I have four pillars. I talk about all things that take you from being a physician to a physician entrepreneur. So those are things like mindset, managing your time, setting goals, all of those things. I talk about things around building a number one brand, things like building your HQ, building your newsletter, what your message needs to be, how to communicate said message, how to speak, all of those things. So I'll talk about that. The third pillar would be how to create revenue on demand. So I'm going to talk about marketing. I'm going to talk about selling. I'm going to talk about setting your prices. I'm going to talk about getting paid for what you do. I'm going to talk about filling your schedule. I'm going to talk about all these things. And then the fourth pillar is building profitable teams. So I'm going to talk about how to hire, how to lead, how to onboard, how to offboard, how to fire, when to fire, when to hire. No, I'm talking about entrepreneurship. And under entrepreneurship, I have four pillars. Now, am I saying that to say now you've built a cage and you can never leave the cage? No, that's not what it is. It's just to reduce the amount of thinking week to week. So I've already made this decision. And if you think about it, I have four pillars. And under those four, I probably have four areas. That's 16 different categories of topics I can talk about. And is some version of it I talk about in the profitable private practice movement. It's a very deep version I talk about in the entree MD business school. And it's scale for our doctors who are doing over a million in revenue. We do deep, deep, deep, deep, deep dives, right? And so it's all congruence with what I do anyway. Right? Okay. So we talk about the pillars. So when you decide that, it's a one and done. It's decided. Okay. Now I also want to say this. It may sound like, oh my goodness, yeah, good for you, Dr. Una, because it's so clear to you. It's so clear to me because I've been working on this for years, right? And so when I started, I could not have articulated it this way. So I had an idea of my pillars. And as I knew better, I did better. As I studied better, I knew better and did better. Like, so come up with your best version and we just keep making it better. That that's that's that's what we do as entrepreneurs. Okay. So the pillars. And the next piece I would look at is my template. Okay. So what do I how do I want my episodes to go? So for me, I may say, well, I want my episodes to be solo casts and guest interviews and guest interviews with my clients who are willing to come share their story, share their numbers, share everything so other people can learn from them. And then my template could be I start off with a connection point. I teach, I give a call to action, and I leave people on a high. Like this is what could happen if you do these things. And for every single episode, that is my template. And someone may say, oh, but a template is boring, there's no spontaneity, and all of those things. But I'm sure you don't listen to the Omterm do podcast and say, oh my goodness, not this template again, because you can't see the template. The template is my behind-the-scenes formula for delivering content. Do you see what I'm saying? But for me, I don't have to think. So whatever topic anybody comes up with, I just know start with a connection point, do your teaching, give a call to action, do your imagination, boom done. Right? So I can fit it into boxes so I don't think about the framework of the talk because I thought about it as it's a one and done. Okay. And then the third part is how you get content ideas without running out. So hear me and hear me wow. There are so many ways to do this, and you literally can never run out of content. Okay. So the ways I've done it is actually let me give you a very fun one. Let me give you a very fun one. And I am doing this even with the next level to the next level with my clients. I'm gonna with my with my podcast and my YouTube channel, I'm gonna tell you exactly how I'm doing it. Okay. One of the ways you can do this is you pay attention to the questions your clients can ask you. Every one of those questions is a YouTube video. You pay attention to the frustrations of your clients or your patients. Every one of those frustrations and the answers are YouTube videos, right? You pay attention to the videos that do really well. Every video that does really well can have part one, part two, part three, part four, part five, part six, part seven, part eight, part nine, part ten. I will give you an example. Now, you know that for EntreMD, my primary platform is a podcast because that's what you guys want. Right? I give you what you want. So to experiment on YouTube to be able to teach you about YouTube. I did a YouTube channel for my faith-based channel. It's called Success by the Book. And I love talking about goal setting. I love talking about how that, how the Bible is such a practical book you can use to get advice for your everyday life. And the advice works. I love talking about time management, secrets from the word of God. I like talking about all of these things. But when I started paying attention to the analytics, the videos that did the best were videos on prayer. And now I lead a daily prayer call. So I'm like, I don't necessarily need to come and teach all this stuff on prayer because I do all of this stuff, right? No. Best performing videos. When I look at my top 10 videos, for the two years I've had that YouTube channel, nine out of 10 of them are on prayer. So I would talk about all the things I want to talk about, but the videos that were taking off were the videos on prayer. So what do you think I did? I came at 20 different angles to talk about the same thing. I'm not repeating myself. I actually did one yesterday, and people are like, oh my goodness. And and I'll tell you how how how interesting this was. I had done a video on five reasons to pray every day, five benefits of praying every day. And I did that, I want to say November of 2024, 2024. So it's been a minute. And that is a video that went viral and viral. I think now we're at 220. 20,000 views on that. And then I did another one yesterday on 10 benefits of praying every day. And in less than 18 hours, you already had 2,000 views, 750 watch hours, just crazy, right? And someone may say, but I've done this video before. They need to hear it again. They need to hear from a different perspective. You've changed. The stories you've had to change. Your interpretation, your manner of delivery has changed. It's all changed. So you can do like one topic and come at it from 30 different angles. I literally have in my notes like 20 different titles on prayer that I haven't done yet, not even once. Because I'm like, I mean, this is what is resonating for them. What am I gonna do? Right? So I'm so pay attention to the questions people ask you, pay attention to the myths your people believe, pay attention to what they really like and come at it from many different angles. So if it works, do part two, part three, part four, part five, drag it until it just is what it is. Okay. Okay. So again, keep a running list, determine your template, determine your pillars. So every week you're not thinking, right? So for instance, these are questions that people asked me in the profitable private practice movement. Like these are overflow questions. And I literally, I literally had my team put the questions together. I put the questions in front of me and I'm answering them. And this is going to be a very helpful YouTube video that's gonna help so many doctors embrace YouTube, cure the misinformation, have a lot of impact, grow their businesses. Gonna be amazing, right? Okay. All right. Number five. Number five, should I do YouTube shorts or long form content? Okay. For the purpose of an HQ, so being your headquarters, HQ that works as a full-time employee, the answer to that is long form. And I'm is long form, so not YouTube Shorts. Now, can you do YouTube Shorts for discoverability and all? Yeah, sure. But as far as the thing you're doing that is serving as a full-time employee in your business, it would be long form. So let me explain why this is. Now, if we are doing videos for the sake of likes and shares and good feelings and views and stuff like that, you can do shorts. You get a lot more views on shorts than you would on a long-form video, right? It's done right. Okay. But that's not the purpose. Okay. The purpose is impact and profits, right? We want to help people in a profitable way. And we want our YouTube channel to be something that helps us help people in a profitable way. Okay. Now there is a rule called the 7-Eleven Four rule. Okay. And that what that means is people require, on average, seven hours of content consumption, 11 interactions on four different platforms for them to say yes to you. Okay. Seven hours of content consumption, 11 interactions, 11 different interactions, and four platforms for them to say yes. So they can become your patient and become your client. Okay. Now, if you have like on my YouTube channel, I have a lot of one hour videos. Okay. Because when I go live, I go live for an hour. It's just kind of is kind of the muscle I've built. Okay. What that means, if someone watches seven, seven videos, they're already at seven, seven hours. Okay. If they watch my 30-minute videos, then they will watch 14 videos and they're already at seven hours. If they're watching a one-minute short, how many videos would they have to watch to hit seven hours? Do you see? And so if you're looking for your own Netflix, you're looking for your own bingeable point, you don't necessarily want it to be short form. You want it to be long form. You want to give people results from your content where they're like, oh my goodness, if this, if I got this from their free stuff, what would I get if I work with them? Right? You want to do that. So you want to let them have mindset shifts. You want to overcome objections with your content. You want to do all of these things. So by the time they're like, okay, I'm ready, they're ready. And so it is almost impossible to do that with shorts, right? Because of how short it is. I'm not saying you can't. I'm not saying you can't get a client from a short, but we're not talking about the exception. We're talking about the rule. Okay. So I'm a big fan for long-form content. And for me, I would say anywhere from seven minutes all the way to an hour to two hours, three hours, whatever it is that you want to do. Okay. And let me give you a little secret here. You can even do this, right? Where you can take a topic. I'm going to do this on my YouTube channel as well. You can take a topic, right? Let me say febral seizures. I'm a pediatrician. Okay. So let me say febrile seizures. And you can do a bunch of 10-minute videos on different aspects of it. So you could talk about, you know, why it happens. You can talk about, you know, if it's dangerous or not. You can talk about the standard treatment, what to do after, what to do if the person has a second seizure and all of these things, what you can do to prevent it, which is nothing. But anyway, right? And you can then have your VA weave all of those 10-minute videos together. So maybe you end up with an hour and a half, maybe you end up with 10 videos. And then you can name it the ultimate, like all your questions on febrile seizures aren't answered. The ultimate guide on febrile seizures, right? And so you've had the benefit of weekly content. Then you have the benefit of having these ultimate guides. It's something that I'm going to start doing a lot more of. So I can decide, okay, if I needed someone to know about febrile seizures, what are the seven things or 10 things or 12 things? One, two, three, four, five, six, seven, eight, nine, ten. Those 10 things become 10 videos. And then I weave it in as one video, and that becomes the ultimate guide. And you can get a lot of watch hours and long form from that without needing to record long form stuff. Okay. This is so good. Like if you if you were mind blown, you literally need to, you don't pause it, but you need to just go to your your social media platform, Facebook, Instagram, whichever, and send me a DM and say, oh my goodness, Dr. Una, this video on YouTube just blew my mind, right? Okay. So you can do that. So you don't have to, you don't feel the need to do all these long ones. But a mom whose kid had a februar seizure, trust me, she wants to watch that whole hour. You see what I'm saying? Okay. All right. So so that's that's for that piece, long form or short form. Then someone said, I have over a hundred short live streams recorded over the years. Can I repurpose them? So the answer is yes and no. Okay. Now, so we don't want to repurpose for repurposing's sake. We want to think about where we are now. Okay, so based on where I am now, did my message change? Is the message change? We're not repurposing. Did I evolve so much? Like for instance, I have done thousands of videos over the years. Thousands, and I'm not exaggerating, like thousands of videos. And now I am so evolved in my method because I'm growing, right? I'm changing every day. And I'm not exaggerating. I like that's this is my intent. I change every day. And so I've evolved so much in my delivery of content. I've evolved so much in the production quality. I've evolved so much, right, in the accuracy or the sharpness of my message that I couldn't necessarily take videos from back in the day and repurpose them. It would just not represent who I am right now in any kind of way. Now I can repurpose them to show growth and to show evolution and to show, you know, start. For instance, the very first video I did, I did it because I knew I should have done, you know, I knew I needed to do video. I had known that for about two years. But I was just like, my face on the World Wide Web, yeah, that's gonna be a hard no. That's just something, that's a something we're not going to do. Okay. So I decided I was, I made a quality decision. I was not gonna, I was not gonna do it. And then I watched this lady, and this lady had like terrible video. She was live on Instagram. It was horrible. The lighting was bad. I think she was using an external generator, her power went out, so that there was a noise from the generator, and she's just talking. And somewhere along the line, her son walks behind her camera. So we can't see the sun. He, you know, like so he's like facing her, walks behind her camera, and she she's talking, and then mid time she's like, Hey, what are you doing? Oh, you're gonna do your homework? And I was like, She's like having a whole conversation with a kid, and then comes back. And I'm thinking, this is awful. And I just had to start, yeah, it's awful, but she has the 60,000 people watching. And your perfect video, quote unquote, nobody's watching it because you don't have one, right? And so I remember in that moment, I called my daughter, who was probably eight or nine at the time, and was like, come here, here's the phone, here's the red button. You stand over there, hold this. I pulled up a chair against a white wall, and I started talking about some health topic for kids or whatever. Started talking about it and finished it and uploaded it immediately to Facebook. I'm like, there you go. The worst video I'm ever going to do is now done, and it can only get better from here. That's literally how I started doing videos. And so I could take that video to say the reason why you don't have a YouTube channel that you know you can have with a great production, all that stuff is because you're not willing to start from where you are. And I can take that video and insert it into my videos. I can repurpose it that way, right? Okay, so if you've changed radically, you probably cannot just repurpose your videos and put them up because you've changed radically. If it hasn't been that much time since you did the videos, yes, you can repurpose them. But when you repurpose them, do not, and and this is for content in general, do not repurpose it from your standpoint. Repurpose it from the standpoint of the person who is going to be watching it, right? You want to wear the the listeners, the viewers' shoes and say, is this a complete thought? Will this create a win for them? Will this answer a question for this? Would this be beneficial for them? And if the answer is yes, then go for it. But if it's just to, you know, repurpose content to have content, I wouldn't approach it that way. I would approach it specifically from the mindset of the person who's watching it. Is this a gift to them? If it's not a gift to them, take it off. Don't put it up there. Don't put it up there at all. Okay. Okay. So that's that's for that. Final question. We're doing good. Number seven, I get anxiety when I get on social media seeing what everyone else is doing. But when I post myself, I think it's more effective. How can I delegate a process for getting on briefly, posting, responding, and leaving? Okay, so this is more a social media question, but this is important because when we create YouTube content, we also need to promote it. Right? If you're gonna create it, but you made a quality decision not to promote it, then maybe don't create it, right? Okay, so I get anxiety when I get on social media, seeing what everyone else is doing. But when I post myself as opposed to having my team post and all of this stuff, I think it's more effective. How do I develop a process for getting on briefly, posting, responding, and then leaving? Okay. Now, I get this, and I am a big fan of saying, you know, avoid the things that trigger you as you work on becoming the person who's not triggered by them, right? And so could I just say, what, get over it and you just be happy being around everybody else's stuff? No, I'm not gonna say that because businesses go through seasons and there's seasons that are trying seasons, and in trying seasons, you probably just want to focus on getting out of the trying season, right? And on the internet, people can lie. I I cannot listen, I've had somebody come talk to me about how bad things were for them. Boo hoo crying and everything. Boo-hoo crying. And I sit with them for about 30 minutes, I'm walking them through it, how to look at how to change strategies we can use, all of those things, encouraged them, did all that stuff. They got off the call, went on social media in less than five minutes. There was a post by this person on social media how, you know, how they, you know, they decided to quit their job, you know, and because they can't take nonsense from anybody, and how it's been such an amazing ride since, and all this stuff. And I looked at it in utter disbelief. I said, Are you kidding me, ma'am? Like, are you kidding me? Right? So, of course, don't believe anything on the internet, but it's still there and it still can have an effect on somebody. So, what would I say to a person like that? I would just say, have your time to go on there. So you probably, let's say you're promoting your YouTube channel, you probably want to schedule, you want to schedule whatever post it is to go out whenever you want it to go out. So I would have two times. I would have this schedule time, and a schedule time you can batch it, right? These are all the posts that I want to create. You can schedule your team can schedule it because it's your content in your in your name and all those things. And then you can just have the time you go on to go on your own platform on your own page and respond to the comments that people put there. So it's it's warm, it's from you, it's personal, and all of those kinds of things, and then just get off. And depending on the platform, you can actually go like Facebook, you can go directly to your page and pull the unanswered comments, like literally just those, and you can respond to those and get off. Some of the people have done it where they would have their team members send them the links of the specific posts where people have had like a bunch of comments so they can just get on the link, respond to that, get on the link, respond to that, get on the link, respond to that, boom, down, and they're out. Right. So these are things that you can do to kind of protect yourself. Having said that, we want to all evolve in our capacity to be less triggered, right? And I'm again, I didn't start with that because sometimes the best thing you can do for yourself is avoid the trigger, right? But you also want to understand that one, the internet is a place where people lie. Two, that businesses are in seasons. Every entrepreneur has valleys and peaks, everyone. So it's peak valley, peak valley, peak valley, right? Because a mountain range is not mountaintop to mountaintop. It is mountaintop to valley to next mountaintop to valley, right? And when you're in the valley, remember that you are actually, as long as you're moving, you are moving towards a peak. And every time you add the peak, understand you fortify yourself because there's a valley coming. And a valley is not necessarily a bad thing, it's just a season. It's just a it just is, right? Okay, all right. So, what do I want you to do after this? I want you to go take your YouTube channel to the next level. This is your assignment. And so if you haven't started one, I want you to start one. Again, you can send me a DM and say, Dr. Una, I started my YouTube channel. Okay, like you'd be so proud, and I am so proud. You may decide, oh, you know, I've I have a YouTube channel, but I haven't been consistent. And now I just recorded my next batch created my next four videos. And so I'm on, I'm back to consistency. Maybe you've had a YouTube channel, you show up, but you've lost your way. You're just creating content that you think you like, it's not resonating with your people because it's your stuff, and you started listening to your people again, listening to the questions they're answering, responding to those with contents, right? And maybe you were not promoting. Now you're creating and promoting, whatever it is. Take your YouTube channel to the next level. Okay, because your voice, my friend, is needed. There is somebody who believes some myth, some misinformation waiting for you to help them solve that. There are people who are looking for an entrepreneur like you, like a doctor like you, a practice like yours, a coach like yours, a speaker like you for your events and all of that. They have no clue you exist because you're not there. There are people who would work with you, they've seen your website, but they knew they do need to binge for seven hours, and you have nothing for them to binge. Now you're going to be the person who does all of these things. And because of your content, misinformation will be destroyed because of your content. The people who desperately need what you do will find you and start working with you so your business will be better. Because of your content, you will build a brand that will outlive the business that you're actually in. It's all upside and no true net downside.