Become Authentically Persuasive in 5 Steps

Most physicians hate selling. Here’s how to do it persuasively and authentically without pressure tactics, manipulation, or that pit-in-your-stomach feeling.

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Entrepreneurship is one long series of asks and if you’re not making them with real conviction, you’re leaving both impact and income on the table.

In this episode, Dr. Una breaks down five things every physician entrepreneur needs to do to become genuinely persuasive. The first, and most important, is being fully sold on what you’re selling. Not performance. Real conviction. She walks through the moment at her first live event in 2019 when she had to choose between showing up with doubt or showing up persuaded and what that decision unlocked. She also shares the story of client Dr. Carolyn Moyers, who ended her first year in the EntreMD Business School with 41% revenue growth and seven weeks off, and how that kind of result is exactly what fuels unshakeable conviction.

From there, Dr. Una breaks down why leading with your process almost always kills the sale, how to build and own a library of social proof so potential clients can see themselves in your results, and why generosity is one of the most underrated persuasion tools in business.

These five principles aren’t theory. Dr. Una has used them to serve thousands of physician entrepreneurs and generate tens of millions in revenue. If you’ve been showing up to webinars, discovery calls, or patient conversations without real conviction, this episode is the reset you need.

Tune in and get to work!

Key Takeaways

00:00 Persuade others only after persuading yourself

05:40 Step 1: Be persuaded, conviction is a business asset

10:36 Build persuasion through real client results

12:56 41% revenue growth and 7 weeks off: conviction in action

15:16 Step 2: Sell the future, not the process

18:50 Step 3: Your process is your genius, keep it to yourself

21:40 Step 4: Own your social proof and use it everywhere

24:28 The bigger your business, the more you need others’ stories

27:30 Social proof sells people on their own dream

29:44 Step 5: Generosity is a persuasion strategy

31:36 Fill the reciprocity bank before you make the ask

33:34 These five steps work for every ask you will ever make

Additional Resources

Follow Dr. Tolu on Instagram: @dr_olabintanmd

Dr. Tolu on YouTube: @dr_olabintanmd 

Livingspring Medical Center: www.livingspringmedicals.com 

🎓 Learn more about the EntreMD Business School: https://entremd.com/call 

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Facebook: @drunachukw

LinkedIn: @druna

YouTube: @entremd

TikTok: @druna.entremd

The EntreMD Podcast is the go-to resource for physician entrepreneurs who want to build profitable businesses without sacrificing their personal lives. Hosted by Dr. Una, each episode delivers real strategies and unfiltered stories from doctors who are doing it — building practices, growing revenue, and creating lives they love.

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Additional Resources:

• Learn more about my 12-month program. 
• Interested in 1-on-1 coaching? Apply here.
• Grab a copy of the "The 7-Figure Physician CEO" book. 

When you are ready to work with us, here are three ways:

•  The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here. 
• EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
• EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

Transcript

SPEAKER_00 0:00

As an entrepreneur, one of the things you're going to need to do a lot of is talking to people and helping them move along. You're going to need to do a lot of talking and inviting people to take a next step. And on this episode of the Untrained D podcast, I am going to show you how to do that persuasively but authentically. Hi dogs. Welcome to the Untrained Podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Imna. So we're not talking about being slimy, being a sleaze ball. We're not talking about doing it in a way that leaves people feeling yucky. We're talking about doing it in such a way that you feel compelled to do it. You feel it's the most authentic thing you can do. You are sold on it. You do it in such a way that people just want to follow you. I have been an entrepreneur for almost 16 years at this point. And this is something that as an ex-socially awkward, super shy, introverted, introvert, I have learned. And so if I can learn this, you can learn it too. And if you've been around me, you know, we don't do high-pressure sales. We don't tell you you're lame because you decided not to work with us. We serve everybody, right? Whether that is through the podcast, through our social media, through the on-training business, through the profitable private practice podcast, through our books, we will serve you one way or another. But we will confidently and authentically and consistently continue to invite you to up level. Like this is just something we do, and we don't do it, and I'm not feeling ashamed as I do it. I'm not feeling terrible as I do it. I don't feel I'm being manipulative because I'm not being manipulative. And I am going to show you how to tap into that so you can show up that way for everything you do in your business. This is something that would make you like a child, where you are a natural salesperson and people respond to you. This is what children do, okay? This is what children do. And you're gonna love this. And this is important because what I'm gonna show you today makes you that kind of person. It's almost like you've done the homework. So whether it's an elevator pitch or whether you're doing a full pitch, or whether you're doing a presentation, or whether you're doing an event, whether you're talking to somebody one-on-one, whatever it is, you will be able to show up this way and it will be such a game changer for you as an entrepreneur because you can relax, you can lean into this, you can do this by default. And then for your business, because the ripple effect would be a bigger business. And when I say bigger, I don't just mean it in terms of size or whatever, but it's a bigger business, meaning a lot more impact, a lot more financial freedom, a lot more time freedom, which is the ultimate win-win-win situation. Okay. Okay, so let's look into this. Okay. And remember, you're gonna need to do this for everything. You're a DPC doc. You need people to come work with you, people to continue working with you, people to refer other people to you, you're a coach, you need people to work with you, continue working with you, refer more people to you, build your team, all of that stuff. It's all asking. Entrepreneurship is just one big ask, okay? Is it one big series of asks? So I'm gonna give you five things. And if you do these five things, it will put you in a position where you can do this authentically, you can do this persuasively, persuasive, you can be persuasive and authentic, persuasive and ethical, persuasive and moral, persuasive and still putting the person first. Okay. Okay, so I'm gonna give you these uh five things. The first thing is if you are going to be persuasive, you need to be persuaded. Okay, and the reason this is important is because people buy certainty. There are people who have left jobs that could pay them six figures more to go work with someone else because they were compelled and persuaded by the person's persuasion and conviction of their vision and the way they were going. Right? And so people have given up stuff to follow persuasion. Persuasion is attractive. People want to be part of something bigger than themselves, they want to be part of something that means something, they want to be part of something that will change the world, change a world, right? A part of the world, right? Your persuasion in what you do is an asset. It's an asset. And people will follow them. The first time I could remember really leveraging this was when we did the first on Trend Day Live. So this was 2019. Before that, I had maybe three or four one-on-one coaching clients that had coached all together, right? Like, so this was not an established business at this time. We had people who flew in from nine states, which was so mind-boggling to me that people would fly from nine states to come to our event. And when the event started, I had seen that somebody who was, you know, really respected in the industry is serving physicians and all of those things had registered as well. And in that moment, I had an opportunity, okay, to be persuaded or not be persuaded. So I immediately felt doubts coming up, like, oh wow, this person is going to be there and they're going to see me present and it's going to be obvious that I don't know what I'm doing, and all of those things. It was a crucial moment. It was a defining moment. It was like, if you accept this and show up as, I don't know what I'm doing. If I allowed myself to show up without conviction, I knew I might as well not do the event because nothing was going to come out of it. People will not buy into the philosophies I was selling, which is that physicians can live life and practice medicine on their terms. They will not buy into the program I was selling, which was a 12-week course that I did at that time. And it would just be a waste. The events would be useless. I knew that. I knew the only way it would work if I could show up persuaded, persuaded that doctors, listen, we have only used a third of our potential. We could be the doctor, the business, the empire. We have stayed in the doctor place. It is time for us to make that transition, just like basketball players. They don't stay basketball players. They start the basketball player, the business, the empire. We have the same opportunity. So, yes, we're doctors. We're gonna layer on business. We're gonna own our own business systems, whether we're coaches, whether we're entrepreneurs, and our personal brand is our business, whether we run private practices or whatever. And we're not talking run private practice as your job. That's still the doctor, right? I do good clinical medicine, they come. No, this is building a mini healthcare system. Like you're building an entity, it's a business entity, it can work without you and all of that, like that. And then you take all the things you generate from you as a doctor and you as the business, and you use that in investments and all of this to build your empire. If we could go from the doctor, the business, the empire, then that will be the end of the challenges that we're facing, of the burnout we're facing, of being devalued in the healthcare place, of being pushed around by insurance companies and hospital administrators and all of these things. But we are leaving two-thirds of our potential on the table. I had to be persuaded, I needed to be persuaded that it was worth it not after understanding what is available to you to invest in your education to learn how to do this so you can escape the system. I knew. I knew if I succumbed to, oh, you know, maybe my thing is not as good and their thing is better, that would have been the end. And so I made a decision in that moment to be persuaded. It doesn't matter what anybody else is doing. I'm happy for them, I support them, I'm rooting for them, and all of that, but I must be persuaded about what I am called to do, persuaded about the difference my business can make, be persuaded about what I think is the way out for physicians, which is really what I know is the way out for physicians, right? And it's the same thing. You're gonna do an event if you're not persuaded. You're talking to a patient if you're not persuaded, you're doing a discovery call for a coaching client if you're not persuaded. You cannot persuade them. You can't. You cannot persuade them. Now, what I want to say is one of the ways to build your persuasion is to look at the impact your business creates and the ripple effect of it. Okay. So for instance, right, I can think of, you know, my clients. I have a client, Dr. Carolyn Moyers, and she talked about, you know, coming to an event. She came to On TriMD Live. And at EntreMD Live, you know, we did all the things we did full day, just amazing stuff. She flew in from Texas. And at the end of it, we gave people the opportunity to join the entree MD business school. Now, she had been in the entree and business school in the early days, right? She walked up to someone and she said, Is it weird that I'm thinking of joining the entree-day business school? The person was like, think no further, go do it. And so she comes into the entree-MD business school. And so that was July of 2025. And so she ends that year with her business doing 41% more in revenue. I want you to think about her revenue increased by 41%. This is me leaning into this is what my business does. So 41%, and she took a total of seven weeks off. So more revenue, right? Which leads to the financial freedom, more time, which leads to the time freedom, and more impact because she didn't steal the money. She served more people and she served them at a higher level, right? And so it's more impact, more time freedom, more financial freedom. Okay. And then when I was interviewing her, it was the following year. And so she says, already in the first quarter of the year, we're up by 60% for this year. So at this point, she starts crying. Beautiful tears. And she says, but the best part is I have time for my kids. I'm a better mother. My marriage is better. There have been models in our house we wanted to do for the last six years. We're finally doing them. This is me leaning into the value of what I do. So when I'm telling somebody this can change your life, I'm not trying to make it up. I'm not trying to get all fluffy and stuff. I have hundreds of stories like this, right? I don't even stop there. And I think, like now, her marriage, the relationship with her kids, her kids get to see that you can crush it as an entrepreneur. Her kids get to see that you can live a life where you take seven weeks off. Their kids get to see that you can live a life where you're going higher and your relationships are better, not worse, and your health is better and not worse. And I get to see, okay, what is the impact on her team? What is the impact on the physicians who are inspired by her story? And I'm like, whoa, this is all from one person saying yes. How many people can I get to say yes? How many people can I get to be in a container that allows them to build their dream businesses, that fund their dream life, to bring, give them this point where they have freedom, freedom of impact. Then they can have so much impact, time freedom, financial freedom, right? And I was like, wow. So the more I lean into that, the more persuaded I am. The more persuaded I am, the more persuasive I am. Okay. I wish this was live. This was live. I'll say, if you got it in the comments, type I got it. Right? But the more persuaded I am, the more persuasive I can be. So the person who does a webinar, they're persuaded, and the person who does a webinar, they're not, it's clear. And the conversions with it will be clear too. Okay. So the very first point is you must be sold on what you're selling. How do I get sold on what I'm selling? Look at the potential impact. Look at the real impact. Look at client stories. If you are your client, like I'm my clients from before I represent my clients, right? Like I'm a physician entrepreneur. You look at the differences made in you. Okay. Okay. So that's the first thing. Be persuaded. Be persuaded. The only way to be persuasive is to be persuaded. Okay. Number two, sell people. We're talking about how to be persuasive and authentically. We're not talking about manipulating people. We're not talking about strong arming people. We're not talking about yucky sales where people are done and they're like, ugh, I never want to have that experience again. No, we're talking about just being this person who's authentic and persuasive. Okay, which is so fun. Okay. Sell people on the preferred future. Okay. One of the things that kills persuasion is you start telling people about the process. Like, and a lot of people, like for physicians, we live in the process, right? And so we try to sell people on how exactly we're going to do this thing. Okay. A confused mind does not buy. It doesn't buy ideologies. It doesn't buy programs. It doesn't buy into working with a doctor in a private practice. It doesn't fill schedules. The answer a confused mind has is always no or later, or I'll think about it, right? A confused mind does not buy. And your process is simple to you, but it's confusing to everybody else because it's your zone of genius. It's confusing. They don't, if they knew, they would do it. Right. And so what they're clear on, what they can buy into, what they can get really clear on is the outcome you can give them. That they can get clear on, right? So I want you to think about it. Let's trace this through a number of businesses. So you get the concept. If I go to a personal trainer, I go to the personal trainer maybe because I want to be a certain weight, because I want to develop a certain muscle mass, because I want to set myself up for longevity and all of those things. Okay. And you tell me you can do that. I'm sold. You tell me, well, you're going to need to come five days a week. And then when you come, we're going to start with the elliptical. And then we do the elliptical. I usually manage your macros in this way. And I develop the, I customize your program by doing this and this. First of all, I don't care about any of that stuff. And second of all, it's complicated. And when it's complicated, I have to go think about it. If it's complicated, I like, dude, you just tell me, Dr. Una, you have tried this at home. You've tried to lose the weight. You've tried to be consistent with your strength building. And you know that strength building is one of the things that is a significant factor for your longevity. You talk about your 90th birthday party, and we want you strong for your 90th birthday party. So I have a program that will help you do just that. Come work with me. People I've worked with, they've gotten results like X, Y, Z. And I'm like, what? Yeah, let's go. And then when I come to you, then you can put me on the elaptical. And you can do whatever you do with my macros or whatever, right? Like, I don't know, and I may not want to know. Okay. You go to an accountant and you're just like, oh my goodness, like I hear Dr. Una saying seven figures is the floor. This is amazing. Now I've made five million in revenue. What are we going to do about these taxes? Because when I think about paying 2 million taxes, I don't like the thought. Okay. Now, so, and we're not talking about tax evasion. Okay, we're talking about tax strategy. These are two different things. And I say, Oh, Dr. Smith, I like, I am so excited you brought this up because I have just a person for you. So John is a tax strategist that I've worked with, and he's historically has been able to get people to reduce their tax liability by 20 to 30%. And we're like, hands up, let's do that. Well, what if I told you, you know, when your revenue gets up to this amount, you have to understand, you know, the tax code 900C. Don't look for it. I just made that up. 900C, and you have to understand this other tax code, and you have to file your taxes in this way. And, you know, you also have to submit this and submit that. I'm like, what? Like now, am I going to need to do those things? Yes, but that's not what I want. I don't want the process. You have to be able to paint the picture of the vision, not the picture of the work. We're all going to need to do the work, but and so it's the same thing. Like with the entree and the business school, I have processes and processes and frameworks and all of those kind of things. But the truth of the matter is if someone comes to work in the business school, the person the business school is perfect for, I mean, you have a business, so you're ready to start your business. You have an incredibly strong ethic. You want to create results for people. You just don't know how. You're working as an entrepreneur and it is so lonely. There's nobody to share your dreams with because already they're like, we don't understand why you're doing this. Life is already pretty good for you. You're ashamed of the challenges you're having because you think you're the only one that has them. You think you're the only one who has them. You're tired of being lonely. Right? You're tired of having a business where you are working so hard in it where you're not bringing in the revenue. Well, in the On TriMD business school, what we do is we give you the three things you need the most. We give you mentorship you want. We give you the gift of accountability so you're constantly doing the work. We give you the gift of a community of elite physician entrepreneurs who are crushing it so that you can build a business that is a profitable seven or eight-figure business, and you can have your time back and you can have your freedom back. That's what they want. That's what they want, right? So if you notice, I didn't talk about how many calls you'll get, I didn't talk about the diff the curriculum we're going to cover. I didn't talk about now. Doesn't mean people ask the question, we have all that information, but nobody wants curriculum. People want what the curriculum will give them. Right? Nobody wants curriculum. Okay. So sell the people on the preferred future. What will life look like on the other side of working with you? That's what you want to sell them on. Number three, which is part of number two, is keep your love for the process to yourself. Keep it to yourself. I just emphasize it because as doctors, we like to do that. Okay, keep it to yourself. We don't want it. If we ask you, you can tell us a little bit. Well, we don't want it. And so we love our method. Like, oh, I use this method, so we name our whole program the method. Let me tell you here categorically, nobody cares about your method. Do you see what I'm saying? You did this research and you found this thing and you want to talk about it. We don't care. We want to know what okay. You found the research and you help us, and then what happens on the other side? We don't want that. Okay, we don't want that. When you get amongst your peers, you guys can nerd out on that stuff. I literally had a client who was like, When I talk to people, they have this glazed look. I said, What do you tell them? And I was about to get a glazed look too, because all the details of what the scientific problem is and and how we solve the scientific problem with more scientific stuff. And I'm a scientist, I'm a physician. I'm like, girl, we don't need all that. Like, where are we going? Where are we going? What is their solution to create? So don't geek out on your process in your marketing materials. Don't geek out on your process in your webinar. Don't geek out on your process when you're talking to people. It's like glazed over. Like, what did they just say? Right? Sell them on the outcome. That's what they want. They want to know you can do it. Okay, number four. So we're talking about how to be persuasive. So number one is be persuaded. Number two is sell people on the preferred futures. Number three, keep your love for the process to yourself. You can share it with your geek friends, okay? People like you who would nerd out on that stuff, but spare your people the agony. Okay. Number four, own your social proof. We're not willing to own that we helped people create results. And of course, it's, you know, like it's help. Like they still had to do the work. If they didn't do the work, they wouldn't have the result. But gather your social proof. You've been an entrepreneur for a decade and you have two reviews. Like, gather social proof, gather testimonials, gather reviews, gather video testimonials, gather written testimonials, gather the stories, have a library of stories. Listen, I can tell you 100 physician stories. All kinds of stages of business, all kinds of businesses. Why? Because I own my social proof. And let me tell you why it's important. Because the more advanced your business gets, the less people believe that what is possible for you is possible for them. Right? Like when I come and I say, oh, you know, in 90 days, I did this in my business. I set a challenge for myself. I was like, what if we did a million a month for 90 days? And I come back and I say, we did a million a month for 90 days. Well, most people's reaction to that will be, of course, you did your Dr. Una. Right? And so the longer you're in business, the more you have this unicorn status where your stories are no longer as powerful. I hope you can understand what I'm saying. They are powerful, but they don't resonate as deeply because you've been given unicorn status. So for me, One of the gifts I give the physician community is stories of people starting off, people who are already at 3 million that were looking to grow, people who have a team of one themselves, people who have a team of 50 and everything in between, people who were introverts and are winning, people who are extroverts and are winning, people who started with us as employed physicians, people who started with us after they've been 10 years in business, people who are entrepreneurs, people who are coaches, people who run events as their business, people who have product business, and on and on. So everybody can find themselves because people follow affinities. Like, oh my goodness, that could work for somebody like me. Maybe it could work for me, right? And the more stories you have, the more credibility, the more authority, the more all of that, right? And so own your social proof, gather it and share it. Gather it and talk about it. Gather it and lean into it. Use it in your emails, use it in your webinars, use it in your the text messages you send out to your patients or your clients. Use it when you're speaking at events, use it when you're guests on podcasts. These are assets. You remember I told you your persuasion, your conviction is an asset. Your social proof, these are assets. Use them, gather them and use them. The same way real estate persons like, oh, my portfolio. You can have a portfolio of testimonials. I can give you a hundred off the top of my head. Gather your social proof and own it. Don't be ashamed of it. Don't be ashamed of it. You might say, but I didn't do all the work. Of course you didn't. Now your mother takes credit for giving birth to you, but she didn't do that by herself. Okay, think about it. She didn't do she didn't do that by herself. There are doctors there, there are maybe midwives there, there are nurses there, there are support staff who even cleaned up her room. She was in the hospital. There are people who helped her with the baby, there are people who helped the other children at home. Nobody does anything by themselves. So this is not about you taking credit for somebody else's work, but you have to acknowledge that you had a part to play in that. Own it. It makes you persuasive. People are like, they get me. They do the job. They're the people for the job. They've done this for a long time. They've helped a lot of people. It could work for me. Because remember, your persuasion is not primarily about your business. Your persuasion is primarily about impact. And when you have the impact, you have the thank you notes called money. People come into the entree-end business school. The leader is, it's not for like, ooh, and we made a buck. It's not that. It's like one more doctor gets to have a dream business and their dream life. One more doctor gets to escape this system. One more doctor gets to have results that will blow their own mind. Because the doctors who come into the entree and business school are living lives they've never thought was possible. Even when they came in, they had vision, they had a dream, they've been setting goals, all that stuff. They could not see this far. I know, I know what's about to happen. And so it's impact. So will you be willing to gather enough social proof so that somebody can be sold on their dream? For the entrepreneur business school, I sell people on their dream, not my dream, but my dream gets fulfilled when their dream gets fulfilled. This is the way entrepreneurship works, right? So maybe you're somebody in your weight loss. Oh my goodness, there's a doctor. She's so amazing. You should go follow her. Her name is Dr. Catherine Toomer. And she does all this. It's not so much weight loss as becoming the person for whom your ideal health and weight becomes inevitable, right? And when we first started working together, she's her own client and she shares this publicly everywhere about how she lost, like, you know, so many pounds. And, you know, for her, it was a real health risk, right? She had cardiomyopathy after pregnancy. And they told her, Yeah, you know, you're not gonna live to see your kid get to kindergarten and stuff like that. And this is many, many years. Like her kid is out of college now, but she's her own person. I'm like, ma'am, this story, you need to share it with reckless abandon because it changes life. And then she'll have these patients losing 40, 50, 60, 100 pounds. And I'm like, ma'am, I don't see these stories anywhere. Like, share the stories and share because she has such beautiful assets and she owns this and she shares this stuff, and it's so beautiful to see. And so many people are able to see themselves in those stories and say yes to working with her. And then now they're living their dream healthy lives. And the reward is that she has her dreams met as they have their dreams met. Do you see this? Like, so owning it is not just, ooh, so I can manipulate people and get them into my program. No, or get them into my practice. No, it's so that they can be sold on their dream, they can say yes to their dream life. And as they live their dream, as they say yes to their dream, your dreams become become true. Okay. Okay, so own your social proof. Don't be afraid of it. Own it, ask for the review, ask for testimonial, ask for the story. When people come and tell you you're the same, your best thing since sliced bread, ask them for a review, ask them for a testimony, all of these things, and start building your portfolio. Okay, so real estate people build portfolios of buildings. You're an entrepreneur, you build portfolio of social proof. Okay. All right, number five. Number five, what makes you persuasive? Be generous. Be generous. And I'll tell you what I mean by that. One of the things that we do in entream d is we have chosen to help the physician community. Period. And so we have the people who get the biggest results are the people who work with us the closest, right? And so we have the profitable private practice movement, we have the entream D business school grow, and we have scale, which is our mastermind for doctors doing over a million in revenue, and we have all these like ridiculous results. But there are people who have launched practices, who have grown businesses and done all of those things, and they're not necessarily our clients in that way. Well, we have over 500 episodes of the Entre MD podcast, and you're listening to this podcast episode. We don't do fluff here. We don't do, oh, this is just, you know, to warm people up so they can come work with us. No, this is to help you win. And as you win, you can choose to come work with us. If you are a physician and you are committed to your goals, you're like, let's do this, right? You're committed to your goal of building a dream business that gives you your life back, gives your time back, gives you financial freedom. And you are someone who is coachable, you're willing to learn a new way of doing it, and like you're all in on it, you will love the entrepreneur business goal. Those are the kinds of people we look out for. You will love it. You don't have to have figured out how to manage your time. You don't have to have figured out how to make the time for this to happen. You don't have to have figured out how exactly to clean up your team. You may say, Oh, there's so many things that are messed, bring the mess. The entrepreneur business school is a hospital. Okay, it's not a five-star hotel, it's a hospital. And we solve problems. This is what we do. So you got a lot of problems, but you're committed, bring it. We'll work with you to solve those problems. Like, I want to invite you to come work with us, right? But on the podcast, we are generous. It is free. If you're coming to work with us, you know, book a call, on trademd.com forward slash call. Okay. And the team will take care of you. Like they will. And no persuasion, not persuasion, no high pressure sales, and we don't do any of that stuff. We will collaborate to see if this is the best thing for you. And if it is, we're off to the races. Okay. Okay. So on our podcast, incredible value. And in a few months, this podcast will be seven years old. For seven years, we have given value at least once a week. Okay. We have many times we did twice a week and stuff like that. Okay. On our social media, incredible value, incredible value, right? Our books and our books are like 15 bucks. The the Kindle versions are like $2.99. Like, so technically it's as free as free gets. And our books, incredible value, incredible, right? So we have the on-train day method. We have for made for more one and two. We have the profitable private practice playbook, and we have the visibility formula. And these are like you just read a chapter, do the chapter, read a chapter, do the chapter, and you can trace tens and hundreds of thousands of dollars in your business to what you did from the book. So we do that. And we are being generous. It makes us persuasive because now somebody's like, shoot, hang on. Like, I'm getting all of this stuff from the podcast, I'm getting all of this stuff from the book. What will happen if I actually worked with these people? So that's why you hear me say, every physician entrepreneur, find an HQ. It could be a podcast, a YouTube channel, or a blog. If you're in private practice, I've chosen for you, YouTube has your name written on it, right? If you will do this, it will make you so persuasive because people can see, people can see my heart for the physician community. Anyone who's looked at my stuff is very clear that this person is not in it primarily for the money. Because this is just too much work for that. It's too much value. People have come to me till today. Like, how do you put all this stuff on the podcast? Like, my goodness, like it's it feels like there should be a paywall behind it. I'm generous. And so when I'm making offers, I do them unapologetically because guess what? I have put so much in the reciprocity bank. I have invested so much in you, I have rooted for you so much, I have given you so many strategies to help you win. I have proven to you that I am the person for the job. I have exactly what you need. I have proven to you that, oh my goodness, you can do this from the podcast. What could you do if you got weekly mentorship from me? What could you do if you were in a position where I could give you the gift of accountability? What could you do if you're in a community of elite six, seven, and eight-figure entrepreneurs who are crushing it and were willing to support you? What could you do? Right? And so it makes you persuasive. So show up and give value. Show up on a YouTube channel and serve your people every single week. It makes you persuasive. Okay. Okay, so be persuaded. Sell people on the preferred future, keep your love for the process to yourself. Don't confuse your people. Confuse mind doesn't buy. Own your social proof. And number five, be generous. And I want to invite you to do this for a long time. Do it long enough. Do it long enough. The more you commit to your people, your ideal people, the more they will commit to you. And I will tell you, and if you're one of these, thank you, thank you from the depths of your heart. I have so many people I've never worked with, but they've listened to podcasts and all that, and they have a friend who is struggling in business, you know, maybe they're trying to build this team and all this stuff. They're like, oh, you need to be in the entrepreneurial business school. They're not in the school, but they're very clear. This is the person for the job. And so even the people who don't work with you, they're working with you because this is the way it works, is give and take. If you give, give, give, people are gonna give back. That's just the way it works. So I want to invite you to take these things and don't just hear them and be excited about them. I have used this to help thousands and thousands of people and generate tens, plural, tens of millions of dollars in revenue over the years. This is a game changer of game changers. So I want you to take this and practice it. I want you to practice being persuaded, practice selling people on their preferred feature, practice keeping the love of your process to yourself and your fellow nerds, okay? Practice owning your social proof and practice being generous. When you do this, you become the person that for every webinar, you show up persuasively. Every podcast interview, you show up persuasively. Every collaboration you do, you show up persuasively. You're on stage, you show up persuasively. You're talking to people one-on-one, you're showing up persuasively. And this is not just for clients. When you're talking to team members and selling them on the vision on what life would be like if they worked with you, oh my goodness, you're more persuasive. Referral sources are like, oh my goodness, who else will we send people to? You want to collaborate with people, you want to get vendors all of us, you just become persuasive. Okay? So I want you to go do that. I know what's gonna happen after you do that. I want you to share the story with me because I'll be rooting for you. I root for you relentlessly. And those of you thinking about the OntreMD business school, on tramd.com forward slash call because you deserve to have the business and the life that's on the other side of your yes. So book that call. Bakita is our program director. She'll be happy to talk with you. Rooting for you always. Please share this episode with another doctor in your world. We come and we put our hearts in this and we give you unbelievable value, but we are trying to serve all million physicians. So share this with the doctors in your world, and I'll see you on the next episode of the All Trend Big Podcast.