7 Strategies for When You Feel Like Quitting

Sixteen years as a physician entrepreneur across five businesses taught Dr. Una one thing. Challenges never stop coming. What changes is how you meet them.

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Setbacks aren't the exception in business. They're part of building one. The real question is what you do when everything seems to hit at once and the dream feels further away than when you started.

In this episode, Dr. Una gets personal about what it actually takes to stay in the game. She opens with why you can't let your current reality become your internal picture, and uses the example of a business at $2M building toward $5M to show why that stage is still your dream business if you choose to see it that way.

She breaks down why your business is always a construction site, the difference between stopping and strategic rest, and the line her husband uses that reframes every obstacle: every man's mountain is his ignorance. Dr. Una also gets into the power of self-talk, the I am statements she says to herself daily, and why words, not thoughts, are what interrupt the spiral.

This is a practical episode for the physician entrepreneur who needs a reset and a reminder that every challenge is designed to be overcome.

Tune in and get to work!

Key Takeaways:

00:00 Challenges are guaranteed. Your response is not 

05:02 Strategy 1: Guard your internal picture 

07:04 Your GPS on the inside shapes the outside 

09:40 Strategy 2: Live your dream business now 

12:22 Chase tomorrow. Enjoy today 

13:40 Strategy 3: Your business is a construction site 

14:10 Solving problems earns you new problems 

17:14 Strategy 4: Take the next one to three steps 

20:32 Strategy 5: Lean on people who can help 

23:58 Strategy 6: Your biggest mountain is your ignorance 

24:50 Stop saying you do everything. Ask what you are missing 

28:02 Strategy 7: Words do what thoughts cannot

Additional Resources

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The EntreMD Podcast is the go-to resource for physician entrepreneurs who want to build profitable businesses without sacrificing their personal lives. Hosted by Dr. Una, each episode delivers real strategies and unfiltered stories from doctors who are doing it — building practices, growing revenue, and creating lives they love.

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Transcript

SPEAKER_01 0:00

We are here to take a look at this and then set the stage for you to live above the overwhelm and live above the frustration, live above the discouragement because you can.

SPEAKER_00 0:12

Hi Docs, welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. Imna.

SPEAKER_01 0:31

You know that the only reason why I show up and do what I do is because I want to support the physician community in the best possible way. We had a doctor who posted in one of our Facebook groups about, you know, needing some encouragement because, you know, she's working through the business. The dream dream life, dream business is not quite there yet. And she's going through the grind. She's going through the challenges of it. And she's like, I think this will be helpful because, you know, many other people are probably in this, in this state. And other people came out in the comments and some shared what they do to overcome the overwhelm, the discouragement, the fatigue that comes, you know, that's inevitable with growing a business. Other people came in to share how they are having challenges as well. And these challenges are around, you know, I'm putting in the work like I worked and I'm working, but the dream business isn't here. Like I haven't hit the goal yet. Some people around a lot of tech challenges, their EHR and all of this stuff. A lot of people, you know, it's like multiple things are falling apart in the business. Multiple things need their attention at the same time. Some talked about so many decisions they need to make. And so they find themselves hesitating, they find themselves doubting their ability to make the right decisions. And I understand exactly what that is. You know, like I, you know, I've been an entrepreneur now for 16 years. And in these 60 years, I've had, I mean, like, you can imagine an extraordinary number of challenges and quote unquote problems in my business. And I came to a point where I learned certain things that put me in a position where I can go from challenge to challenge without it getting me bent out of shape, without me being overwhelmed, without me being necessarily frustrated or discouraged. Now, I'm not saying I don't have the invitations to do these things. I'm not saying I don't have the invitation to be overwhelmed. I'm not saying I don't have the invitation to be frustrated or discouraged. I'm not even saying I don't feel that for maybe five minutes or 10 minutes or 30 minutes or whatever. But I understand it and I'm able to pull myself out of it. And so I can go from one challenge to another, understanding that this is just entrepreneurship. It's inevitable in entrepreneurship. So it's not whether we're going to face challenges, it's how we choose to respond to them. And I really want to set the stage for this by saying that the business you desire, even in the midst of all this challenge, I want you to remember that you can have it. I want you to remember that this is not a period, this is a comma, and you're still going in your business. And there's so much more as far as what your business is able to accomplish. There's so much more as far as the level of time freedom and financial freedom you can have and all of this. So we are here to kind of take a look at this and then set the stage for you to live above the overwhelm and live above the frustration, live above the discouragement because you can. And you have this toolkit. And so when the invitation comes for you to be overwhelmed or frustrated or whatever, like you can literally pull yourself out of it, right? And so this is going to be fantastic. So I'm going to give you seven things. I'm going to give you seven things that I do to rise above the inevitable overwhelm and discouragement that comes with entrepreneurship. Okay. So number one. Number one is that I refuse to internalize the current reality. Okay. I put this first because it's almost like I stand guard against this. I have come to recognize that the purpose of a challenge in a business is not just to be challenging. Like, so for instance, you have somebody you hired and they quit and they, on their way out, they told you how terrible of a boss you are. And you had a revenue goal you've been working on. You worked on it all of last year. You didn't quite hit it. You did better than you did the year before, but you didn't quite hit it. And this year, like, man, I'm not on track to hit this. You can have where, you know, there's a high value client or high value patient that left. You could like all of these things can happen. The challenge is never the challenge. The problem is not never the problem. At least it's not the bigger one. The bigger problem is when your problem convinces you that what you're going through is now your new normal. Like this is the way life is. Because once you're there, the only thing you can do is to continue to reproduce, right? Continue to reproduce what already is. And then you start going in circles, no matter how hard you try, because the operating like picture on the inside, the GPS on the inside has been corrupted. And the GPS on the inside sees your current reality as the reality. And this is all it will ever be. Okay. So I guard myself against it. So if somebody quits, it's like, oh, that's how people just quit. I guard myself against that. Oh, this client left. Oh, all your clients are going to leave. I guard myself against that. I recognize the second I internalize what is external, then what is external can never change, right? Because your world on the outside is created by your world on the inside, right? And so what do I do instead? I make sure, like I don't now. I'm not saying I deny what is going on. What is going on is going on. I just don't let it become an internal picture. I don't let it become the lens through which I see my business. The lens through which I see my business is my vision, right? So for entree MD, it doesn't matter how many podcast episodes that I have. I see this as the vehicle that will help a hundred thousand physicians build profitable businesses so they have the freedom to live life and practice medicine on their terms. And once the 100,000 get it, the million would get it. And the narrative for the physician community will be completely rewritten. It doesn't matter how many downloads I have on my podcast. It doesn't matter how many subscribers I have to my email list. It doesn't matter how many doctors I have in the profitable private practice movement. It doesn't matter how many doctors I have in the entrepreneurial business school. I don't let any of this interfere with my internal picture. I hold my internal picture to be true. And so I'm going to help 100,000 people. I work with an eight team of specialists. I have a million downloads a year on my podcast. Like all of these things, these are pictures I hold on the inside, no matter what is going on on the outside. And so I want to challenge you to do that as well. When you find yourself where you're overwhelmed, there are a lot of things being thrown at you, and all of that, you need to guard against defining your business to the lengths of your challenges. Okay. So on the inside, we have a GPS that determines where we go. It is the vision. And if you think about it, right? If you think about a phone or you think about any business, or you think about a book and all of these things, these are not things that existed. Okay. They existed because somebody caught the picture internally, and then the outside had to line up with it. And then the, you know, then the phone came out and the computer came out and the book was written, and the business was sorry. All that started with an internal picture. So you can change your external circumstances by the picture you have on the inside. It is the exact same thing. The picture you have on the inside is my business is not working. I can't hire good people. I suck at marketing, all of that kind of stuff. You're going to keep reproducing that. Okay, so in the on-tream business school, we actually have a signature framework where we're like, this is how you control what you think, right? And so for you, I want to say, hold on to that vision. If you need to write it somewhere, if you need to do a vision board and a strategic vision board, not just get in a bunch of pictures from anywhere, but you want to do a vision board, we want to write some statements that represents where you're trying to take your business to. You do all of that so that when the challenging times come, you can hold it and remind yourself of what you're building. Okay. So that's the first thing I know is I refuse to internalize my current reality in the face of challenges, delays, denials, disappointments, all of those kind of things. Okay. The second thing, and this is very, very, very, very important. I take this, teach this a lot, you know, with my clients. And that's this is remembering that the dream business and dream life are available to me at every phase of business. Every phase. Okay, so the doctor there says, you know, I'm not yet at my dream life. Okay. And I want to invite you to steer away from that kind of thinking and come to this place where at every stage you're living a version of your dream business and your dream life. This is so important because if you can understand this, then you can enjoy your journey on your way to where you're going because you have to think about it. You'll never arrive. You're never going on this side of eternity, you are never going to arrive. You're going to keep going, keep iterating, keep serving people at a higher level and all of those kinds of things. So if that's the case, then when are you going to start enjoying it? You want to start now. I want to start now. I've started now. I mean before, but you know, I live in the now. So what does that mean? Okay. Maybe you're trying to take your business to 10 million. Okay. And your business is, your business may even be at 2 million, and you're trying to go to five, and you realize I can't go to five till I build the infrastructure that can handle five. So you are slowing down to speed up, right? And so are you at five? No. Are you at 10? No. You're at 2.5, but you're building this great infrastructure so you can handle the 5 million. When you're in that stage of business, that's your dream business. Like your dream business is this business at 2.5 million where you're working on the infrastructure so you can handle 5 million. So you still have your vision in front of you. You still have the goal that you're chasing, but you, this is the version. Like, because once upon a time, you didn't have any business. Once upon a time, you didn't even think you could have a business. So this is great. Like where you are right now is great. And you're going somewhere else. So you can enjoy this version of your dream business now. In the same way, your dream life may be I work half the year, I work three hours a day, I'm retired, whatever that is, that might be your ultimate dream. But what is the version of your dream life you could build now? That could look like I take a half day off every week. I have a spa appointment every other week. I go to my kids' school to do lunch every week. I take a four-week vacation every year. I disconnect from all social media, my business, all of that, and I'm just all in on my family for a day or week. There is a version of your dream life that you can live starting now. So once you come to terms with this, then you can be at your dream business, dream life 1.0, dream business, dream life 2.0. It puts you in a space where you can actively chase tomorrow, but thoroughly enjoy today. Because the mere fact that you have a dream life that maybe it's going to take you 10 years to build or five years to build, you have a dream life that is elusive that you can't touch. It's like you're postponing your joy and you're postponing being in the moment and you're postponing living in this energy of celebration. So you pick a version now, and it will bring so much peace and joy into your life. And so when you're going through the inevitable challenges of business, we describe business as this whole mountain and valley experience. So there are times where they're high, high. And there's a time where you're low, low. And sometimes both of them are happening at the same time. But in the midst of all of this, even though you're in the mountain and the valley and all these things are happening, but you have this dream business, dream life that you're living, and you can be in a place of joy, as in a place of overwhelm and discouragement and all of that stuff because it seems you can't touch it. Okay. So pick the version for now and live in that as you chase the next one. So that's number two. Number three, I remember, I have to remind myself that my business is and will always be a construction site. Okay. So I used to, you know, in my earlier stages as an entrepreneur, I used to go and go and go and go and go so I can get to this place where I've solved my business problems. Okay. I've been an entrepreneur for 60 years. There is no such thing. There's no such thing as solving all your business problems. First of all, every stage of your business has a new set of problems. So the way I say this to my clients is the reward for solving problems is new problems. Right? Like, so for instance, you didn't have a business. Then you got your LLC. Now that you got your LLC, you need a bank account. Now that you got your bank account, you're going to go get, you know, like the building you're going to use. You get the building that you're going to use. Then now you have to get staff. You get staff. Now you have to train the staff. Sometimes you have to de-hire the staff, right? And you get them. And because you got the staff, now you need payroll. And now that you need a payroll service, it is never ending. They're like, oh, I want to take my business to a million. Great. Now you take you to the million. Now you need a more team. And infrastructure that got you to a million breaks completely. And you have to rebuild the infrastructure that can handle the business that's at it at a million. And now you have all these team members, and now you have 10 people answering to you. And now you can no longer have team members that are producers. Now to get team members who are managers, because you have so many people. Now you have to figure out you become the kind of person who can lead lead higher capacity people and lead them to lead others and on and on and on. So it never ends. And it's not because it's a problem, it's because that's the way it is. And the second you come to terms with the fact that that's why I don't use the word problems. I use challenges, right? Challenges are designed to be overcome. And so every time you meet a new challenge, you're not thrown off. You're not like, oh, I thought I overcame this. You don't think any of that. Like, even when you're like, I'm going to raise my prices, great. Then all this mindset drop drama shows up. And then I'm going to raise my prices again. Guess what? More mindset drama shows up. Right? And so there's always going to be something. And so when you see people frustrated because, like, oh my goodness, there's always something. You can't be frustrated because there's always something, because there's always going to be something, right? And so I just recognize my business is and always will be a construction site. So if you think about a construction site, it's not necessarily pretty. There's a lot of sand, probably a lot of dust. There are construction workers who have dirty, dusty outfits on. There's a lot of noise because of the machinery that's used there and all of this stuff. And that's your business. Now, you might have this office downtown that's a high-rise building, it may be a corner office, maybe have the prototype for what you're building, right? And it's all nice and pretty. That's where people wear suits. Okay. That's where they wear suits. They don't have to have the hard hats and all of that stuff. So when you look at your vision, that is like being in the corner office and the high-rise building downtown with your suit and with your prototypes and all that stuff. But when you're done with all that, you're going to come to a construction site. Okay. You're going to come to a construction site. I know the way they talk about construction, it costs more than you think, it takes longer than you think, all that kind of stuff. So people know that. So they're not thrown off. Like a builder is not thrown off that it took them three extra months. A builder's not thrown off that they thought the building was going to be 10 million, it turned out to be 11 million. They're not thrown off by it because they know. And so if you know that your business is a construction site, you can chill and you can be at peace, even in the midst of quote unquote chaos, what somebody else would interpret as chaos, right? So it's very, very, very, very important that you see your business as a construction site. So this is not a bad thing. It just is. It just is. So you can chill. Okay, number four. Number four is and and this is one thing. So the same way I refuse to allow the challenges and all of those reshape my internal picture of my of my business is the same way I I defend against stopping. Okay, against stopping. I don't stop. So the fact that I feel overwhelmed, the fact that I have decisions to make, the fact that, oh my goodness, there's so much, right? I I stop and I say, okay, this feels overwhelming because I feel like I have to do 50 things. But I am one human who has 24 hours in a day. And out of those 24 hours, maybe I have eight days that I would choose to work. So there are only so many things I can do, regardless, right? Even if I decided to do everything regardless. I'm like, okay, in this moment, while all this is going on, what are the next one, three, or five things I need to do? And once I decide on what those are, I kind of practice, I think I learned this from Brian Tracy, creative procrastination, where I take all the other stuff when my mind is like, oh, but we have to do this, we have to do this, we have to do that. I'm like, no, I don't. I have this one, three, or five things that I need to do. I'm gonna settle in and I'm gonna do that. And when I'm done with that, I'll get back to all those other things. So I don't allow the stress of those other things come on me. I kind of put it in another bucket, like it's something I'll get to in the sweet by and by. But I know that the most strategic thing I can do in this moment would be these three things, or these five things, or this one thing. And I focus and do that, and I just choose to be unbothered, to be completely unbothered by all the other things. And I want to invite you to this. So I don't stop, because that's one of the things that having too many things to do, or things breaking down, or you're frustrated, you're overwhelmed, or you're discouraged, or whatever. The invitation is to stop. There's no progress to be had in stopping. If somebody may say, I'm stopping in the sense that I'm taking time off. Well, that's a decision that you made, like it's a strategic decision you made that what I need to do is breathe. I need to shut down for a second so I can reset and then get to what I'm doing. So I'm not saying you don't rest, but that's a strategy, right? But what I'm saying is I don't give into analysis paralysis, right? Like there's so much, there's all this, and so I'm paralyzed. I don't, I don't get paralyzed. I don't, if I stop, it's a strategic stop, right? Okay, so I don't stop, I don't quit, I don't quiet quit, I don't do that. I keep moving. I may not take 200 steps, but I can take this one very strategic step, I can take these two very strategic steps. So even in the midst of all of these things, while I was discouraged and all of that stuff, I was still moving forward, right? So this is so important. I don't stop, I just look, what are the next three to five steps? I take those. Okay. Now, I hope, like I'm talking about this. And of course, because I'm an entrepreneur and I run five businesses, you have to understand that they're challenges, the challenges in the businesses and all of those stuff. Like, even as I think through the things that I do and I'm talking to you about it, I feel more joy, more peace, more like, yeah, let's do this, more like, yeah, you'll be okay. Like, I hope you are sensing the same thing. And if this episode is one that really helps you, like send me a private message on Facebook or or Instagram or LinkedIn or whatever and say, man, Dr. Una, like those seven strategies, those are things I'm going to use. I'm going to enjoy my journey as an entrepreneur because that's what I want you to have. I want you to enjoy it. You're going to be an entrepreneur for a while. Okay. All right. So number five. Number five, please hear me when I say this. This is something that I do. I lean on those who can help me. Like, usually I say lean on your community, but your community needs to be made up of people who can help you, right? So I lean on people who can help me. There is, there is this deception. Like, I can do all of this by myself. Like, if I need to depend on somebody, then it means I'm not strong. Let me help you. Okay. You're not designed to do life on your own. You're not designed to figure this out on your own. You're not designed to be completely self-sufficient in the sense that you don't need other people. You need other people. And as an entrepreneur, you need other people. And as you go further in your journey, you need higher level people. You need people in your journey. Okay. Now, let me classify like people that can help you. People that can help you are people who are ahead of you and are willing to support you. Okay. The fact that someone is ahead of you does not mean they're willing to support you. And support you meaning they would give you the time of day to hear what you're going through. They would give you the time of day to walk you through how they've overcome things like that, or maybe share with you how they've overcome things like that, share with you proven strategies that have worked for other people. There may be people who are not necessarily ahead of you, but they're like you in the sense that they're like, no retreat, no surrender. We're going to win in this business thing. I'm going to overcome this challenge and all. Because if they're like that, chances are they have overcome their own challenges and they know how to support you in the moment, right? It would be people who understand how to navigate challenges and still win. And they're willing to support you. Okay. So you want to lean on people like that. You want to ask questions. You want to show up. Okay. So let me talk to people who have people like this. Okay. Because having the people, that's one thing. Leaning on the people is a completely other thing. In the entrepreneurial business school, I say this all the time. I'm like, take full advantage of the community. Like the mentorship you get from me is amazing. The sessions we do, that's amazing. The reason why we're not, this is not one-on-one coaching. This is you being in a group, is because the power of the group is ridiculous. So when you are going through the inevitable challenges of entrepreneurship, you have people to lean on. You have people to lean on, people who will encourage you, people who are sharing their own stories. So in their stories, you're like, huh, if she's going through that, and I thought she was a whole unicorn who had no challenges, apparently, challenges are normal. That's what they'll do for you. They'll normalize what you're going through. So you don't feel like some unique person who is experiencing this thing because you suck as an entrepreneur because 1000% of the time that is not true. Right? Okay. So you want to lean on the Those who can help you, which also means if you haven't built this tribe, the time to build this community, the time to build this community is now. Because when, not if the challenges come, you have Hutalina. Okay, so that's number five. So I I don't I don't try to do stuff like completely on my own. If I, you know, I try to stay in community, pay attention to how people are winning, observe how they're overcoming challenges. Again, that's another beauty of the Arm Train B business school is you get to see their journey. Like this is where this person started from. These are the challenges that they have, this is how they overcame them. And it tells you, oh, so when you're going through stuff, no biggie, this is how you do that. And you have a place where you can ask questions. You can have a place where you're like, I know I need to do this in my business, but I'm just frustrated and tired. And people can talk you out of it. Okay. So that's number five. Number six is very powerful, is that I constantly learn superior strategies for winning. My husband has a way of saying this. He says, every man's mountain is his ignorance. I'm gonna say that again. Every man's mountain, every man's obstacle, every man's like big obstacle, big limiting thing is their ignorance. And so I'm a physician, okay? So I didn't start off identifying as somebody who was quote unquote ignorant, right? I'm like, I know a lot of stuff. But this is the thing, if you think about it, in this lifetime, the things you know will always, always massively outnumber the things that you know, the things you don't know, there'll be a lot more of them. And so when you find yourself in a position where you're like, I know these things. Okay, so what people tell me, I'm doing everything and it's not working. I'm like, ma'am, sir, if you were doing everything, it would be working. Because what that thought does to you is it puts you in a position where you feel like there's nothing I can do about it, I can't win. And it's never true. A lot of times you're a strategy away, a hire away, a question answered away, an insight away from a massively different level of your business. And so when you embrace this thought that I'm doing everything, then you have no room to figure out what it is that needs to happen for you to win, right? So I'm gonna advise you to never say that again, like I'm doing everything. No, you need to go like, huh, what am I missing? It could be something you're not doing, or it could be something you're not doing the way you could do it. It could be whatever it is, but it's always something. You always want to have that curiosity. You also want to have that growth mindset. So if I'm having a lot of problems with my team, I come back and I'm like, okay, I have 10 team members and they're driving me nuts. Somebody else has 200 team members and they're thriving. There must be something they know that I don't know or something they're doing that I'm not doing. I'm curious, like, how do I lead my team in such a way that I have a rock star team and together we're building this amazing company, right? If I'm like, oh man, like we're having significant cash flow problems. And when we look at it, the problem is we don't have enough volume of clients. Then I have to stop instead of getting paralyzed and say, okay, what do I need to learn? What do I need to start doing so that I can create a new pipeline and I have all the clients and patients that I want? Right? Like you want to start thinking, like, what is the thing? What is the thing? So I'm constantly, when I find myself in challenges, I ask myself, this challenge is inspiring me, is inviting me to become a higher version of myself. What do I need to learn to become that higher version of myself? Right. Because the thing is this, you can go through a challenge and it could be the worst thing that ever happened to you. But one of the ways you convert challenges into things that are amazing is that every challenge needs leaves you better. Which means in the midst of a challenge, you need to ask yourself, how do I need to evolve to become the kind of person who is not weighed down by this kind of challenge, who is not stopped by this kind of challenge. You ask yourself that, and then you learn that, you evolve in that way. So the challenge leaves you better. And now you can find new challenges to have, or at least even if it's that challenge is not at a higher level, because you've overcome that. For instance, if you're having real challenges, cash flow problems in your business, and you recognize this because you need to raise your prices and you haven't raised them yet because you have mind drama around it, then it's like we need to overcome this mind drama. We need to get comfortable charging what is required for my business to win. Right? So this is about learning superior strategies, superior strategies for winning. Okay. Superior strategies for winning. Okay. The final thing that I do here is I talk to myself. Okay. I don't wait for anybody to be my high person. I don't wait for anybody to give me a pep talk. I mean, I, you know, I put myself in rooms where I get pep talks, right? And I have my husband, so yeah, but I give myself pep talk. And and some of my say, okay, this is so weird, Doctor. No, we're talking about business strategy. So I want I want to, I wanna, I want to show you something. Words are powerful. Think about the things that cripple you in your business. A lot of them are words that show up as thoughts. Who do you think you are? You're not the kind of person who can do that. That client left your business. All the other clients are going to leave. You're going to be found out. You're trying to hire that person. Why would you try to hire that person? When that person comes into your business, they'll see that you don't know what you're doing and you're going to be ashamed. You're going to speak on that stage. They're not going to let you speak on that stage. Then you get the spot to speak on the stage. Oh, when you go on the stage, oh my goodness, you're going to mess this up. It's going to be so bad. It is nonstop. But what are those words? They're not physical things, they're words. But those words are so powerful that it can take somebody who is running a multi-seven-figure business and make them self-sabotage and reduce that business to six-figure business. I've seen it so many times. If words have that much power, then you should use your words for you instead of just having words work against you. So don't think this is woo-woo. It's not woo. It's like it's stopping you every day. Those are the words that your mind just floated around in your mind. They're also the words people have spoken to you. There are people who you've been told you can be an entrepreneur. You're a one-trick pony. You can take a business to a million. You're an academic person. What are you doing? You're a sellout, being, you know, be going to go start your own practice and all that. These are words others have spoken to you. And they're things you will not do in your business till today because of what somebody told you. Words are powerful. So they can stop you or they can set you on fire to go all in on your business. So if they can work against you, they can work for you. But you have to remember we are in a world where the default is weeds. You have to remember this. If the the words that are controlling in a way or shaping how you behave are just default, like, you know, whatever floats into your mind, whatever whoever says to you, whatever you see on social media, whatever you see in the news, whatever you see in some Facebook group about private practices dead and all that, if it's just the default, it's weeds. It's weeds, it's trash. But if you want to have a really beautiful, manicured garden, you're going to have to plant it and you're going to have to tend to it. And so if the words that shape how you believe, shape what you think, shape what you believe are possible for you, if they're going to be these beautiful words that help you act in a way, show up in a way, believe in a way that you have this beautiful life, you will plant them. They're not going to be accidental. Okay. So you've had a lot of IAMs thrown at you. I'm not the kind of person who can do this. I'm not this. I'm not that. It's now time for you to choose your IAMs. I tell myself, I am Dr. Una. I am the one called to end the systemic oppression of physicians. I am the founder of the Entre MD Business School, the number one school for physicians, producing more seven or eight-figure entrepreneurs than any other business school. I am confident. I am a persuasive speaker. I am the leader of an A-team of specialists, a rock star team. I'm a master at speaking. I'm a master at leading teams. I tell myself these things because guess what? What are the odds that somebody will walk up to me and tell me that? What are the odds? So I find the things that I'm naturally like, oh, I can't do this because, but it's something required for my vision. I put an I am behind it. Right? And you might say, oh, but I'm not that yet. So if I say it, I'm lying. Yeah, but when you say I can't do this, you're lying too. So it's not about lying, it's about painting a picture of who I want to be so I can do what I need to do to have the business I want to have, the business and I like and the life I want to have. So I create my own IAMs. And I want to invite you to create your own I am. I have all my clients create their own IAMs in the on-turned business school. You create your own I ams, you look at them, you look at them every day, you remind yourself who you're working on becoming, who you're evolving to be, who you're choosing to show up as. And then you show up that way. Right? Because a lot of the overwhelm and a lot of the discouragement comes from the yap, yep, yap, yap, yap. I'm not this, I'm not that, I can't do this, I can't do that, da-da-da-da-da. Nobody this, nobody that. No. And you don't interrupt thoughts with thoughts, you interrupt thoughts with words. Okay? So I show up and I tell myself this a lot. And I want to invite you to do the same. Okay? Okay. So what do I want you to do? I want you to decide in this moment that every obstacle, every challenge that you face in your business is designed to be overcome. We can't stop it from coming. That's not the world we live in. The world we live in, there'll be challenges. In your business, there will be challenges. As long as the business exists, there'll be challenges. When you overcome one, another one will show up, right? I want you to decide that all obstacles, all problems, quote unquote, all challenges are designed to be overcome. They're designed to be knocked down, and I will knock them down.