How Dr. Brittney Anderson Built a Million-Dollar Family Medicine Practice

What does it really take to build a million-dollar family medicine practice without losing your life in the process?

In this episode of the EntreMD Podcast, Dr. Una sits down with Dr. Brittney Anderson, founder of Anderson Family Care, to talk about the leadership, mindset, systems, and execution behind her first million-dollar year.

In this episode, you will learn:

• Why a profitable practice creates more options for both the physician and the patient
• How Dr. Anderson built a stronger, more accountable team
• What changed when she stopped judging the numbers and started using them
• Why you do not need complete confidence before taking massive action
• How investing in mentorship, community, and accountability accelerated her growth

This episode is a masterclass in building a profitable private practice .

Tune in and get inspired.

Additional Resources:

• Learn more about my 12-month program. 
• Interested in 1-on-1 coaching? Apply here.
• Grab a copy of the "The 7-Figure Physician CEO" book. 

When you are ready to work with us, here are three ways:

•  The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here. 
• EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
• EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

Transcript

SPEAKER_00 1:40

Running a private practice is not easy. But once you do the work, you put in the work, you put in the rest, as you say, it becomes what you do. And not just what you do, it becomes who you are. Practice has to be profitable. Enough to say, let me bring in somebody to help me so that I can go take a week vacation, a 10-day vacation.

SPEAKER_02 2:01

Hi dogs. Welcome to the Untream D podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms. I'm your host, Dr. M. Well, hello, hello, my friends. Welcome back to the Untrained Podcast. I am so excited. I've been looking forward to this interview. And it's with my friend, Dr. Brittany Anderson. She's uh she's a phenomenal physician, EBS Alum, and she is so gracious because she's here to share her story. And, you know, I was just telling her, I'm like, I've been doing these interviews because I want doctors to see that building successful private practices without losing your life, aka the dream practice and the dream life, or dream business and dream life, as we like to say in the entrepreneurial business school, is so possible. And I'm going to interview as many examples as possible until it becomes a norm for us as physicians. So she's so gracious. She's here to share her share her story. We're going to have a very wild conversation. So even before we get to it, you want to share this episode because it's just going to be one of those episodes. So, Dr. Anderson, welcome to the show.

SPEAKER_00 3:16

Thank you, Dr. Anna. I'm so excited to be here with you. I've been really looking forward to this too. So thanks for having me.

SPEAKER_02 3:21

Yeah, we're going to have a blast. You know how it is. So, first of all, I'm going to have you, you know, briefly tell us about yourself, um, introduce yourself. People get a feel for why I'm so excited you're here.

SPEAKER_00 3:32

All right, good. Yeah. So as you mentioned, my name is Brittany Anderson. I am from Alabama. I'm now practicing in Alabama. Um, I'm a family medicine doc, board certified family medicine doc. And I started my private practice actually um in July of 2022. So we are four years and what, four years and three days into uh private practice. And every day I feel like I learned something new about my practice, about my staff, about my patients, my community, um, but also about me. I learned that I am a CEO and I can run this practice. This practice can run well, this practice can be profitable, all the great things. So I am doing that private practice, but then also finding some new fun things on the side outside of medicine that I like to do as well. And so I'm here rocking and rolling in Alabama. I am an EBS alum, as you mentioned. EBS absolutely transformed my life, the way I practice, the way I run my practice. Um, and so again, I'm so excited to be here with you today.

SPEAKER_02 4:34

And I'll say something about you, Dr. Anderson. I mean, you've heard me say this many times. Uh, Dr. Anderson is somebody who is a massive action taker. And I just say that up front. Um, so as you're listening to her story and stuff, I hope you will throw speed and volume behind some of the examples you get, because I remember her not knowing certain things, and she's like, huh, Dr. Evan, is that how you do that? Boom. And she comes back the next day, done. And she's like, and so she's constantly evolving and constantly running with these things, and she's done some phenomenal work. So, so you know, get ready. Um, and congrats on four years, like imagine. It's wild. It's so wild. So, this is my first question for you. And I just want to start with the end. And the question is this what has building a million-dollar practice made possible for you, like within the business and then in your life, right? Because we talk about not wanting to build a business at the expense of our lives. We were talking about building a business that is on our way to our dream lives. And so, so what has this made possible for you?

SPEAKER_00 5:40

Yeah, so within the practice, it's made it possible to one, be able to slow down a little bit and make sure that we're doing the things that are right by our patients. And so, you know, we have crossed the million-dollar threshold, but we did it the smart way and the right way. We did it while also making sure that we're taking really good care of patients, that we're not just, you know, I'm insurance-based, insurance-based primary care. You know, the thought would be that the only way you do that is that you've got to be running patients in and out of the clinic all day. But we worked really hard to make sure that, yes, we've got to play the volume game, that's important, but to make sure that we do the quality of work that we're supposed to be doing as well. So hitting that threshold of a million has really allowed us to, you know, continue to provide good care, but then also to step back a little bit and say, okay, we're at a good place financially. What are some of those really cool things that we'd like to do in this practice? Maybe we'd like to do some more community events, maybe we would like to, you know, put on more programs for kids or you know, start lactation services, things like that. So it's given us a little bit more freedom to spend some money and do some things in the practice that make us feel really good. Those things that maybe even if they don't bring in a ton of revenue still are at the heart of what we're doing as a primary care practice in rural Alabama. So for the the clinic, that's it's made that difference. And it also, you know, bringing in a reasonable and a good amount of revenue has allowed me to pay my staff well to be there, which makes everyone happier and to feel better about coming in to work every day, that they're being paid appropriately and paid well for the work that they're doing. And so those things have really translated into um to us being efficient, to us being more cohesive as a team, and to the practice just running a lot more smoothly. Outside of the practice, it's given me, you know, you one of the things that you always ask us in in EBS is, you know, why do why do we want to be successful? What are we going for? And and yes, you'll hear the oh, I, you know, I want autonomy and you know, I want a higher revenue. But you encourage us to to push a little bit deeper and say, but why? So to ask that that second why and that third why. And you've heard me say many times that my why is my niece. I've got a 17-year-old niece. She's gosh, she's 17 now, about to be a senior in high school. She's got her first little boyfriend, and so she spent a lot of time with him, but she also still wants to hang out with me. And this is a 17-year-old who loves to travel. And so it has given me the opportunity being able to bring in, again, enough revenue in the clinic that I'm not, you know, paycheck to paycheck, as some physicians are. Let's be clear. Um, it's given me that ability to have that extra revenue to be able to, that extra income to be able to set me profitable. Let's go enough to say, what are you doing? Let's go do something fun. And so it's given me that. Um, and and that has come with adding a new physician to the practice, adding a PA to the practice so that I don't feel so tied to the practice. But back to your initial question. The only way I can do that is the practice has to be profitable. Enough to say, let me bring in somebody to help me so that I can go take a week vacation, a 10-day vacation with this cool 17-year-old. So it has freed me up in that way to be able to do those things, which rejuvenates me, which makes me after a vacation feel really good to go back in, see my patients, provide the best care I can, and run the best practice I can. So um, in summary, it's really just been freeing, right? So it's been really freeing. Um, yes, I still every day and in my books and in the numbers every single day, um, but it still has been freeing in a sense to say, okay, we've hit this milestone. Let's get the next one out there. Because a million wasn't it. Let's get the next milestone out there and let's work to hit it. But also we can you know breathe a little bit and go do those fun things, which is you know what we want to do and what keeps us going.

SPEAKER_02 9:36

And you know, when you talk about freedom, yeah, like you, you, you're just making me happy. I'm sure you can appreciate that. I'm just having a great time on this call. Um, but you know, freedom is is truly my heart's desire for every physician. And I'm so grateful that right from the beginning, that's what we're talking about, because the idea behind a business is not more hustle and losing your life and losing your family and losing all this. That's not what it's about. Now, are you gonna need to work hard? Yeah, you're gonna need to work hard. However, if we work hard with the end in mind, which is freedom, which means we have to do things a certain way, right? You hear Dr. Anderson talked about doing it a certain way, doing it the right way, because there is a way to do this looking at the next kind of stuff, to your man, to your children. But there's another way to do it where you end up saying money, do we get the pay for the same? And there's a way to hear you get comfortable. You can get something in revenue. You know, so we hit a million, but that's not it. We appreciate it for this and all of that. We're gonna talk about a little bit of it. You know, it's like there's a lot of guilt pain. Did I sell out? I no longer care about patients. But here you're comfortable to get to your first million in revenue and you recognize, like, of course, you appreciate it, you're appreciated for what it is and all of that. And you're like, but that's not it, right? Like, let's go after the next milestone. So, did you ever have those yucky feelings about money?

SPEAKER_00 11:13

And if you did, how did you overcome them? Yeah, I think I'm still working at overcome it a little bit. I think in communities where it becomes okay to talk about it because others are talking about it, then yes, I'm fine with saying, we hit a million last year, the goal's a million five this year, and then it's two the next year. And I feel comfortable. But even, I'll be honest, sometimes around other physicians, I feel a little bit iffy about saying, hey, these are this is where our goal is. And uh, you know, that is certainly something that I'm working towards, not feeling icky about it. But I think just, you know, I don't know whether it's our training, whether it's just culturally among physicians, that it does sometimes feel weird to talk about money. But one of the things that I learned in EBS and from my EBS colleagues is that when you start talking about it, it makes it less um, you know, it makes it easier to attain, right? Because it becomes less of this taboo conversation. And when you can talk about it freely, then you can put it on your bulletin board. When you can put it on your bulletin board, then you can say it out loud multiple times as you go through the day. When you can say it multiple times as you go through the day, then you really believe it. And then you start making actual steps and goals to get there. And so it's still a work in progress. I've got no problem talking about it with my EBS colleagues. But then I find, okay, now maybe a year ago I wouldn't have talked to this doc about where we are financially in our practice. But I realize now that when I do, it may take a couple times, but they're listening to me, and then they start opening up about where they are in their practice and where they want to be. And it's doing that. It's all of us taking that bit of time and kind of putting our ego and our pride and all those things aside and saying, all right, this is where we are, this is where we want to be. What are you doing in your practice that I can learn and start doing in mine? And what am I doing to help you get there? There are no shortage of patients. We are in a profession where our clients are never going to stop coming. People are unfortunately not going to stop getting sick. They're not going to stop needing our medical care. And so it's not as if one person knowing something takes away from another person being able to be financially successful as well. And so starting to share that with other docs and to be more um open and free to tell other docs what my goals are has become really important. And again, it's helped to break down some of that stigma and some of that angst maybe that we have with talking about money. Because only when you start to talk about it is it gonna start to come, right? Because when you put those words out there and put them down on paper, view those things, that's what makes it real. And when it's real, then you start working towards it. It's my opinion.

SPEAKER_02 13:50

I love it. And thank you again for coming to talk about all the things, right? Because some of them may say, I'm not talking about making a million on the podcast. But then again, this is how we normalize this. This is how we help people see this is what is possible for all of us.

SPEAKER_01 14:08

So this is this is so good. So good.

SPEAKER_02 14:10

Now I know that when I meet somebody who's made a million in revenue, is it didn't start externally, it started with them changing. The first thing that changed was them and then what they did, and then the results they they got. Like I'm very clear on that. So I want you to kind of do a you know, a compare and contrast type of thing with the you that started your practice and that you and the you that crossed the millionaire revenue. Like, what are some of the differences, the way you showed up, the beliefs you had, um, you know, all of that. Yeah.

SPEAKER_00 14:47

And so, you know, I I laugh at my parents sometimes. My middle name is Tanae. And all through school I've been like, it's like Renee, but with a T. It's Tanae. And now I'm like, it's Tanay, like tenacious. And I think that that is what and that is the change. That is literally the change, the tenacity, being tenacious. That is the absolute change that I see in myself from employee Brittany Anderson to employer Brittany Anderson. Um, it is the ability to set a goal, to set that goal, put it in front of me, to repeat it multiple times, whether it's to myself, whether it is to, you know, colleagues that I have of family that I know that I can share it with and who are supportive of me, and then it's doing the work. And so I know you say often that I'm a go-getter and I try very hard to be, but it and and I believe to a degree I always have been, but it is on running a private practice compared to where I do the work in the work and put in the reps. Because that's what it takes to be able to survive. And not just over time, doing learning starting their practices. So I say absolutely five years from the private practices. Renee today is more creative. Do the reps. It becomes too much. So this is the URL. So Britain today is absolutely more too. This is the answer. Yes, because I already thought about that. So I'm okay. Let's go to the next thing. Because this is the way that is what I thought about working. Because I realized it is the answer. The answer is that printing today is because I already thought about anxious. I tried this, I thought it didn't work. She's not UK would say determined. I tried that, it it sounded good, it didn't work. Let's go to the next thing. And that is what that ability to try something to be okay with it not working, because I realized the end of the day it's mine. I can change it and I can figure out the next thing that would make it work. So Brittany today is absolutely more tenacious, she is more creative, um, she's more determined, I think, than than employed Brittany was because I've got to be. I'm responsible for my nurse's children eating, right? And so I've got to be determined to make this thing work. Um, and those are, I think, some of the the big things. But the middle name, I'm I'm finally starting to live up to my name, which I I think is important.

SPEAKER_02 17:26

Tanae, like today. Yeah, yeah, yeah. I love it. Now I'm gonna say, hi, Tanae. Okay, um and and when I listen to you hear this, say this, it's very interesting because what I hear is I became someone who could no longer be stopped by challenges. Oh yeah. Oh yeah, absolutely. Because even when you talked about the creativity, you didn't just say, Oh, I make beautiful things. You said it, meaning this problem comes up, I'm like, well, I could solve it this way, I can do it, that can come out this way. So it's creativity when problems show up, I can handle that. When challenges come up, I can, I can, I can weather that. I've changed my relationship with failed projects, right? So it's a failed project. I didn't fail, and that's okay, let's keep it moving. And so it just sounds like I became the person who could overcome challenges. Yeah, absolutely.

SPEAKER_00 18:15

Absolutely. And that's what I'm teaching my staff to do. And so I give my staff KPIs as we talk about. And uh, you know, we today, we had staff meeting today, just before I came onto this call with you. And one of our team members, you know, is not where she needs to be with her KPI, but my whole staff knows now this is not, you know, a time for a pity party or anything like that. She says, this is the KPI that I'm struggling with. And before she can get it out of her mouth, others start saying things to help her reach that goal. And so as the practice owner, that is what they are starting to take from me. I would love if my entire staff would be with me forever and ever. But even if they're not, I'm hoping that I'm putting a little piece of that tenacity of that, you know, um, of those skills that I've learned in the last couple of years into them. And I start to see that already as our staff works.

SPEAKER_02 19:03

Yeah, I don't I don't think that's uh you hope. I think that's happening, right? Because most people don't think in those terms. What you're doing for them is really fascinating because one, you're you're teaching them to set goals, and you're teaching them when you're done setting goals, you have to have some metrics you're looking at to make sure you're on the way to your goal. And when you start working on those metrics and you don't hit it, it's not a problem. Most adults can't handle that. And you're teaching them it's not a problem. Let's look for creative ways to solve it. And we could collaborate with others to do that. That is that is the thing that would make people, and and I'm gonna tell you this, but I'll tell you why. I'll tell you why because, like you, when I started my practice, I had that mission statement, but my vision was part of my vision was that everyone who comes to work with me later in life will look back and say, this was the time I made the most advancement in my career because they worked with me, right? Which is what you're doing, whether you've defined it that way or not. And so what you're and now I throw away my my my train of thought. So what you're doing is you're setting them up to no matter what, which is so beautiful, which is such a gift. And that's what makes your practice it's it's so much more fulfilling because it's not it's not only seeing patients, it's not only creating revenue, it's also changing these lives. And by extension, they're families. Think about the mom you're doing this to, what happens with her kids? Well, you see what I'm saying? Like so the ripple effect of your practice then becomes untraceable. We don't know. We don't know what happens, we just know it's good. So that's really powerful. Yeah, that's really good. Okay, so you talked about team. So let's just go there because that's you know the bane of so many people's existence. And how did you evolve? Like what steps did you take to build a team where you're having meetings, it sounds like you have regular meetings, you have KPIs, you're happily calling your holding your people accountable and they're handling it. Like it sounds to me like a dream team. Now, when I say that, I'm very clear, I'm not saying there are no challenges with the team. I'm saying it's a dream team, right? Meaning that they serve with you, they earn with you, they're growing with you, they make mistakes together, we're overcoming challenges together. But that's a dream. Dream doesn't mean absence of challenges. So, how did how did you get here? How did you build a dream team?

SPEAKER_00 21:25

So it's definitely been a process. We are definitely evolving as a team. I'm evolving as a team leader and a practice owner. I'm learning that um that that everyone does not have to stay on the team forever, right? Which has been a tough lesson to learn. Um that in the and I'm learning, like you were saying earlier, to to delegate. I'm still working on that one, but not just to delegate the responsibilities in the practice, but to delegate the way the practice runs, right? And and by that I mean that everyone has a piece in what the patient experience is like when they come in. And so it's really kind of defining what those roles are. KPIs are huge for our practice. And I attach financial bonuses to our KPIs. So I attach everyone has five. We go through them every week. So we meet every week Wednesday for a staff meeting. And that is one thing that is anyone can do in a private practice. I would encourage them to because it's that regular time of check-in. It's not letting things fester because everyone gets put on the spot to say, okay, what do you need to bring to the table? What do you need to bring to the table? But the beauty of what my staff learns from that is again, beauty of private practice, that we can sit in that meeting at 12 o'clock, from 12 o'clock to one o'clock on a Wednesday afternoon. And then when we go back to practice, when the doors open at one o'clock, we could have made a change at 12:30 during that call that at one o'clock starts right then. And again, sometimes we'll do it, Dr. Even, sometimes I'll know we're going in. This may be a crazy idea, this is not gonna work. And sometimes it works beautifully, sometimes it doesn't work at all. But again, what I'm showing my team is this is a private practice. We can come out, make this decision, and then we can check back next week and see what we think about it. And that bit of trial and error and that bit of, you know, sometimes we're gonna quote unquote fail, but we're okay with it because we got another plan has been really big for my team taking some ownership in the practice. Now, they don't have to pay the bills and things like that, but they realize that we got to have patience in the door in order to continue to get the bonuses and continue to, you know, have the lunches and do the fun events. And so that has really evolved for me as the leader of the team. To hold people accountable, to not at the end of the month say, you know, well, everyone tried, so everyone's gonna get a bonus this month. We don't do that. It is, these are the KPIs that are set forth, and we have ample opportunity every week when we meet to say, hey, where am I struggling a little bit? How can everyone else help me with this? And that accountability, I think, goes a really long way. So I think holding people accountable, being in a place that I can reward people when they are being accountable has been really big too. And then that other part of, you know, learning personalities of the group and then being able to say, you know what, this doesn't fit right now. And I've heard you say it so many times that, you know, everyone who started with you doesn't have to continue with you, and that sometimes you do people more of a service to let them go than you do to keep them on the team and they bring the entire team down. And so uh, you know, it is going in, knowing that, um, and being able to say, okay, what is best for the team right now, what's not best for the team. And by best for the team, we mean best for our patients. Because at the end of the day, if there's that animosity and and stripe and all these things within our practice and the members of our practice, patients see that. Our patients are, you know, they they can pick up on those kinds of things. So I am evolving every day a little bit more, um, but it's been it's been fun.

SPEAKER_02 25:06

Okay, so let me just say this to you, right? You are like two seconds old in private practice. You're not supposed to know these things, okay? This is so good. Because let me let me show you why. Now, you know, for the last eight years, like in an official capacity, I've been working with with doctors and a large number of them are private practice owners because you know, that's the more common business that a doctor would start. But the I'm gonna pull out three things you talked about here. And the reason I'm doing, I know you said them, and I know that people heard you, but I still need them to hear it again because this is one of the big reasons why private practices struggle to be profitable. And the, you know, you've heard me say this that the improperly led team is where all profits go to die, right? Absolutely, and so when the team is not led properly, they're not serving and earning, they don't even know what a KPI is, they just show up. So, so let me show you this. So, you talked about people not needing to be on the team forever. I I have had I have talked to people who have said, my my front desk person is not performing. And so, what I'm going to do is I'm going to hire another person to do what they should be doing. And I'm like, so hold on. So one person's not doing their job and you run an insurance-based primary care practice, which means you are high volume, right? And your margins are not the craziest. It's not like software, okay? Like you have a smaller profit margin. And so you have one person underperforming, and you're going to hire another person. So you're paying two people to do the job of one, and you're going to keep this person on here who's going to be like a cancer to your company culture. But because of the the um perceived difficulty of de-hiring, as we like to say, firing somebody, they would do that. And so you only have to do that with two or three roles for you to not be profitable. It doesn't take a lot, right? Okay. So you talked about that. You talked about bonuses linked to KPIs. Now, this is the way bonuses go in most practices. They've been here for a year. What bonus do I need to give them? I'm like, I don't understand. Did you not pay them for the year? Like, exactly. I don't understand what you mean by that. Like, you get paid more by Blue Cross Blue Shield because they stayed for a year. Like, you have to align the incentives with what is making the practice work. And someone may say, No, I just want to, you know, I just want to give to my people. Please understand this. We're not running NP, you know, we're not running NGOs, we're not running nonprofits. If we were, we would raise money and do whatever we want to do. But when you're running a business entity, you have to understand the laws of the entity and play by the laws. And the law requires that if you want to pay somebody a lot more, they need to be bringing a lot more value. That's just that's just the way it works. And so when you talk about, you know, not doing the little leak, everybody gets a trophy thing. Yes, and you have your KRAs and people get bonuses based on KRAs. I just want you to know, I did cartwheels on the inside. On the inside 107, I don't do cartwheels anymore. Like, you know, so but I did a cartwheel. And then you talk about staff meetings, and you talk about staff meetings every Wednesday at 12. Like it's a it has a cadence, right? And the way you said it is obvious it's not like when are we gonna meet this week? Like it has time, right? And in that you get to do what you need to do. You and you're not like, hey, so how are you guys doing? No, it's a structured meeting. Everybody's talking about KRAs, we talk about fixing things, we implement them, you know, as soon as possible so we can get data and decide if we're keeping it or tossing it and going to the next thing. So I mean, you're four years into practice and you're cut you have a growth mindset, so you're still learning all this stuff. Like, I cannot imagine where you'd be in a decade. This is I can't even it's scary.

SPEAKER_00 29:14

One of the things too that we do with our bonuses is that for the KPIs, so if you you know you hit your bonus, everybody gets five, then you get the bonus amount that's set forth. But if everyone in the practice hits their bonus, everyone gets double. And when I tell you that has been the game changer, they've not hit it yet, but gosh. And they're going for it. And they start pushing, you know, one's our no-show rates. And so, you know, next thing you know, you got the nurse staying after to call Johnny to make sure Johnny's gonna be at this appointment tomorrow because then that's not even nowhere near her role or responsibility, but that has been huge too. And so um, that's been been really fun to watch.

SPEAKER_02 29:49

That is so beautiful, so genius. I love it. Love it. Okay, this is going so much better than I thought, and I thought it was gonna be great. Okay, so now um was at any point in time when you thought that building a million-dollar practice was not something that was for you, like and you it maybe it would have been a nice, like that would be nice, but you didn't think you know, you could do that. And if that's the case, what changed? Like, how did you get to this point where you're like, okay, no big gulp, you know, we're gonna do it. Like, how did that happen?

SPEAKER_00 30:24

And so I'll be honest. I mean, if the question is, was there ever a point that I thought I couldn't hit a million? Yeah, it was a week before I hit a million. Like, you know, I mean, literally right up to it, I had started, you know, telling myself, you know, Brittany, like it was a good plan, you know, you got close to it, that's okay. Um, so I honestly think that and I I don't know, I'm we're we're just being honest with each other. I think that it wasn't until I actually hit it that I was like, you know what? Like we're doing this again, plus some. And so I had those doubts, but I think it goes back to like, I'm sure there's a term for it, but it's like that self-soothing, right? Like telling myself, pacifying myself that, you know, you tried and it's okay if you don't get there. But when I look at this year, so the year past a million, because we just hit it last year, now it's real. It's not even like, oh, it would be wonderful if we did this. It is okay, here is the goal this year, here are the steps that we're hitting, that we're taking to hit it, and I'm checking every week, every quarter. You know, I've seven other weeks every quarter to make sure I'm hitting those goals. Talk about money. You know, it really until I hit a million that we can hit a million until I'm in there and I'm watching so and so say they have for something million. That's what it takes. I think I'm one of those people. I needed to prove it to myself because just what you said earlier. It's such a it was like four and four personality. I was not around a group of people. It's like really weird still to say, yeah, I can hit a million until I'm in there and I'm watching so and so say they have you know a million dollars a month. And it's like, wait a second, minute a whole minute, yeah. But even then, it was like, okay, well, that person did it. And then you hear another person say it, another person. And so I think it was right up until it that I was like, I think I can do this. So, yeah.

SPEAKER_02 32:12

Okay, so so you gave us a gift because everyone listening to this podcast or watching on YouTube, please listen to what she said. She didn't know she could. Now, she decided to go for it anyway, and that's what I want to invite you to. And it may not be a million, your goal may be something else. Your goal may be five million, your goal may be bringing on another doctor, your goal may be an office manager, whatever your goal is. We just have to understand that we don't have to be fully confident what we have to do, what she did. So if you notice, she talked about working on believing it, right? So she'd write it, she put it up, she's looking at it every day, she's saying it, she's doing all of those things. So you want to work on believing it, but even if you don't believe it, you can still go for it.

SPEAKER_00 32:57

Yeah, and she's still make it till you make it, right? Like the whole time. I'm in these EBS calls, like, yeah, I'm here, I'm ready. But it literally was not until I got there. But the whole time, I'm doing all the things. She's doing all the things.

SPEAKER_02 33:07

So she was working on believing it, she was working on the action steps that would get her there. So we're not talking about fantasy, la la, talk and manifest and sleep. No, she was doing the actions, and then every month, you heard her say that, she was reviewing the numbers to see where are we so we can course correct, so we can see what is working, do more of that, see what is not working, and stop that, right? And so there is something you want to do. Stop waiting to be fully confident. Yes, stop waiting to be fully confident, and when you hit it, you'll be like, huh, just like she did. If I did that, what could I do? Right?

SPEAKER_00 33:43

And that's when it gets scary.

SPEAKER_02 33:44

That's when it gets scary because we don't know. It's just like there's no lid and we just keep going, right? Okay. So when you think about this whole journey to a million, what is what is the hardest thing you had to do? This is just me being curious now when you think about it. Um, and I know because of what you've done and the amount of evolution, it may be hard to think about it in hard because you're like, that's just what we do. But what was the most maybe what was the most challenging thing you had to do on your journey to to this first million dollar year?

SPEAKER_00 34:14

Yeah, I think it was the the stopping and evaluating what didn't work, which is why I didn't get there, right? So I'm a very like, I will break things down to the day if you let me. And so, you know, I break the year into quarters, then the quarters and the months, and the months and the weeks. I try to stop myself after the week, but sometimes I go to the day. But it is at whatever frequency I'm stopping to check, am I just looking at it and woe is me, or am I looking at it and saying, all right, what can I do different this next time around? Right. Um, and so that has been that for me was the hardest thing because it's so much easier to say, yes, my goal is a million. It's this goal that's out there. Gosh, if December 31st comes and I didn't hit it, then okay, I tried. But it's different when you're looking at it on March 31st and you're looking at it on January 31st, and you're looking at it on January 7th, right? And so um for me, it is that facing facing what could be a failure, right? And so, because I like to win, right? We'd like to win. And so it's every week I'm having to face did I did I hit it this week or did I not hit it? And in getting myself to the point of doing that, and when it was easier to say, I'm not gonna look this week, I know this week was bad, I'm gonna wait and look next week. That has been the hardest thing for me. But I think I'm there, right? Which allows me to set bigger goals because now that that part of facing the numbers, maybe that's what I'm trying to say, facing the numbers doesn't scare me anymore.

SPEAKER_02 35:40

Love it. And and you you're describing looking at the numbers without judgment, right? It's like I'm I'm an investigator. We looked at the number, it's not matching the goal. What could have gone wrong? What could I do differently? Right. So we're constantly talking of about observing and not judging. Yeah, but it does take a minute to get there. And if you will not do it uncomfortable, because it's very uncomfortable, that's why people don't look at their numbers. They just don't want to hear the story it wants to tell, right? But the second you get comfortable with it, then it becomes magical because now you can make data-driven decisions, which are exactly which are which are wild, and which are how you actually affect change, right?

SPEAKER_00 36:21

The the feel-good things are are not it. It is numbers. Numbers don't lie. We are physicians, we that is what we are trained, is drilled into our heads. Numbers don't lie, but we can change those numbers.

SPEAKER_02 36:32

Yeah, we can change the numbers. I love it. So talk talk to me about the role investing in yourself, how to play in this because you were you were in the profitable private practice movement. I did a worse before that in the private practice movement on trade. Oh, but we're gonna resulted.

SPEAKER_00 36:50

And I love that you say it that way because you joke again in having results and be like, let's do the week pre-workshop. And then after the pre-workshop might be that of being in the before, I think. It was that thought of this. Oh, the pre-workshop. And then I get this from the lower tier price. So give me the P results at this point. What is gonna happen if I go all the way? And then after a month is that of being in the academic. It was that uh two years ago from the pre-class, and then I got this much for anything up to one shop. And then I get this. What is gonna happen if I go all the time? I look back and I see my best degree I see maps. Honestly, you know, college factors. Two years ago. Yes, it's what it's like. It takes pay for anything other than a degree that goes on now, whether it is doing easy. Because I'm going to back three on my walls every day. It's so important. I'm still paying for some of the things. Pay for it very early. We'll put the time in what we needed whether it is needed. That is one point coaching without the importance of whether it's tax, whether it's judging, whether it's something there for things better than what it is. We didn't find the who have proven track records, right? And that is something that's what we ever did. And I think that that is something that will stick with me from now on, the importance of investing, whether it's time, whether it's energy, whether it's money, whatever it is, if you want something to be better than what it is, go find the people who have done it who have a proven track record and see how you can get in there. And that was and that is that is something I will forever do from now on.

SPEAKER_02 38:59

I love it. You give me an idea. And I'll say your medical degree, like your certificate is on your wall. The EBS certificate will be in your bank account. I think that's my life.

SPEAKER_00 39:09

Period. And then you need at the end of it, just put period, and that's yeah. Spell out period. You tell me that idea. When you hear it, you guys go like me. There you go. Have it. Please take it. Yeah, because it's so real. I was telling a medical school student who's outshadowing, you know, something similar to that, that you can look at your wall, you can see degrees, but like, what did you learn from these? And yes, we learned to practice medicine, we learned all the things, but at the end of the day, we paid for those degrees on our wall. And so sometimes it takes that paying for things. Now, I'm not saying we all need an MBA to go start private practice. I will die on that hill. You don't need an MBA to start a private practice, but there are people out there who have done the things that we want to do. There are groups out there that are that are talking about things that we our minds wouldn't even let us conceive unless we were sitting in the room with them. And so I'm forever grateful to you know to you, to EBS for for putting the room out there, right? For putting the room out there and and letting us see what is what is possible. It's that old, you know, quote, it's it's I don't I don't believe in that you can't be what you can't see, but I very much believe it's hard to be what you don't see. But to have the room there in front of you, to be able to get in that room to see other people doing it. It's Marion Edelman, quote, but to see the people who are doing it, to be in conversation with those people and game changer, Dr. Anna.

SPEAKER_02 40:27

Game changer. Love it. I mean, I always tell you this story. Like, you know, in the beginning, people are like, no, we don't want the entrepreneur business school, we just want one on coaching. I'm like, this is me.

SPEAKER_01 40:37

You need to be in a room where people are doing for fun what you're trying to wait, what you don't even think you could possibly do. Exactly.

SPEAKER_02 40:46

I can't believe I can do a million dollar year. That woman just raised her hand and said she had her first million dollar month. Yeah. That's what you need. That you know, that's what you need. You need to hear someone say, Oh, you know, lastly I took three months off. And you're like, but this person the other week said they did a million dollars. How did I do this coming on here? And and so as physicians, because we're surrounded of we're surrounded by what is considered the status quo right now, which is burnout and private practices not necessarily working, and physician coaches not being able to replace their salary with, you know, coaching, with like all of these things, we need to be in a container where we can see that is different. And that's part of the reason why we're doing this interview, right? Because someone's gonna listen to this and gonna say, they're gonna say, like you did, like, wait a whole minute. What did you say? Right? That's what we want, right? And and then you start opening up possibilities because for you, you said, now there's no limit. Like we just we just go, we keep setting new milestones and doing our thing, and you know, so I'm so I'm so happy for you. Absolutely.

SPEAKER_00 41:55

Um, and you're so right. I think the status quo. I was at a conference recently and and sitting with some private practice stops, and everyone's like, you know, whoa, woe is me, private practice. And I'm like, what are you what are you? I gotta get away out of this room because this is not the room for me. Like, this is not the room, this is not a woe is me. And so, you know, the the other people sitting at the table make so much of a so much of a difference.

SPEAKER_02 42:15

They do, they do. Okay, so where where can people find out more about your practice? And if you are listening to this, listen to me. Okay, you know she's a great doctor, you've listened to her and all this stuff. So when she gives you that, you go to her Google page, go give her, leave her a review. She wasn't your doctor, but she's a doctor, you know, she's a good doctor, okay? So you're telling the people in Alabama, go to her. If you were in Alabama, you have family in Alabama or whatever, you know, there's this doctor I just heard about. Like, because um, people ask me all the time, they're like, How could you possibly put what you put on the entream d podcast just out there for free? Like, you should have a paywall, you should have all of these things. And Dr. Anderson could have held on to all this all this information, but her like learning something is great. Hearing it play out, which is what she did. She likes she gave us like 12 master classes, right?

SPEAKER_00 43:06

I'm practicing called Anderson, Family. So, okay, so she's gonna be information. I want you to do that. I'm in Alabama tells them. Like, what is our information? So we can support just the way she supported us. Okay, but tell us where it's going to be under the case. So you're gonna practice calling care and now it's care and do that. It's really Anderson every day. I have to get to work with the customers. All of our information. Hang the shingle, you go find out. Which really fun so much every day and just start still starting practice. Early employment. I feel like it's just drilled into our heads going not to go into practice. And so many people interposition is already, which really really just breaks down my process. There's so much, again, just stigmas that's still attached to private practice. And through our residency training, through early employment, I feel like it's just drilled into our heads, you know, not to go into private practice. And so many people enter private practice already in a space of burnout, right? Instead of realizing as a resident that, hey, this is something possible, this is attainable, you know, something else to do. So I have that podcast, positions hanging a shingle to, and it's just been really fun to do. So those are the two places that um that you can find me. I'm on Instagram, I'm on um on Facebook, I'm on TikTok. Again, that 17-year-old niece has me on TikTok somehow. I've got all these followers, but um, but those are the those are the places I hang out.

SPEAKER_02 44:53

Love it. So everyone, go do some pick a thing, okay? Pick a thing, support the doc. That's how we that's how we support each other. Um, and if you if you're listening to this and book a call with my QRCB.com, like Dr. Henderson and the Keith. It's the greatest physician in your life, physician. Physician allies. I know. And we do know the youth hard safety. We have mentorship, army ability, and the community is literally practice that it's a good fit for you. And if it is, we will invite you to join us. And book a call with my team on trimd.com forward slash call. You'll be talking to Mikita, who's the greatest physician ally, non-physician, physician ally I know. And we do not do hard sales, we do not do strong army, we don't do any of that. So the call is literally to see is this a good fit for you? And if it is, we will invite you to come join us, and then you can come have your ride of a lifetime. Okay. Okay, so Dr. Anderson, what final words do you have for the people? So someone is listening, they've heard this, their mind is blown, they've started seeing possibilities. What do you leave with? Leave them with three words.

SPEAKER_00 46:04

Go do it. Because why not? Like literally, go do it. There is it is especially for those who own their private practices already. You can keep going just as you are, and nothing's gonna change. Or you can make up in your mind to go make a change. And why wait until next week? Why wait until next month? Why wait until your birthday? Why wait until Christmas and January 1st? Go do it tomorrow. If it's doesn't work out, then change it back to what you were doing. But go do it, do something tomorrow. She's like, do something.

SPEAKER_02 46:35

I guess she like this is a term of endearment, but she's like a bulldog, right? Like, she's like, not to bow, like we're not now, now is the time, right? So you can see it is just reflected in what she said. Dr. Anson, thank you so much for coming to share your story. Um, of course, as a community, the entrepreneur business school, we are so, so, so, so, so proud of you. And I'm so excited because you know, I told you I have this problem, right? Like, someone is somewhere, and I'm like, I can see five years ahead, and I'm just like, you have no idea what's coming, but it's good. It is so good, and I'm so proud of you. And it's just gonna be up and up from here. Of course, there'll be challenges, but now you're bothered handling challenges, you're not you're not bothered by them. Um, but yeah, this is this is good. And being just four years in private practice, what a gift. What like what a gift for people to see. Wait a minute, because that's telling somebody else who's a year out of residency, like, you know, it's it's available to you. That's telling somebody else who's been in private practice for 15 years, hey, I can change things, you know. So um congrats on ever all your wins. And um, I'm just now I'm celebrating you every step of the way.

SPEAKER_00 47:44

Thank you, Dr. I appreciate you more than um more than I can can put into words for sure. I appreciate what you have given me and what you for what you have given and continue to give our physician community. You know, the the Calvary is is not coming, right? You say that the Calvary is not coming. Um, we gotta do it ourselves. And and so again, go do it.

SPEAKER_02 48:05

Go do it. She they she said it again. I told you. All right, so go do it, share this episode with someone else, go support her platforms, you know, subscribe to her podcast and all of that. And we'll see you on the next episode of the On Shame De Podcast.